Brandwave

ecoPortal vs Rootly:Which is more popular?

In September 2026, ecoPortal had more branded searches than Rootly among incident management platforms in New Zealand. ecoPortal had about 880 branded searches, while Rootly had 30. ecoPortal made up 25.9% of all incident management platform searches we track, and Rootly accounted for 0.88%. When we asked ChatGPT and Google AI Overviews about incident management platforms, ecoPortal and Rootly each appeared in two of the five answers. ecoPortal and Rootly were each mentioned first in two of the four answers that named either.

Among incident management platforms in New Zealand in September 2026

Who do people search for more?

ecoPortal, about 29 searches for every 1 for Rootly

ecoPortal 880 searchesRootly 30 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

ecoPortal in 2 of 5Rootly in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

ecoPortal first in 2Rootly first in 2

Follow ecoPortal vs Rootly and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top incident management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ecoPortal was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rootly was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. ecoPortal and Rootly were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PagerDuty1st
  2. ecoPortal2nd
  3. SiteApp Pro3rd
  4. Rootly4th
  5. Jira Service Management5th
  6. incident.io6th
  7. FireHydrant–
  8. Squadcast–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PagerDuty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jira Service Management3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SiteApp Pro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ecoPortal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rootly2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • incident.io2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FireHydrant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Squadcast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about incident management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ecoPortal or Rootly more popular in search?

This chart shows how often people search Google for ecoPortal and Rootly by name. Each line represents a brand's share of searches for all eight incident management platforms we track, month by month, from searches in New Zealand.

ecoPortal and Rootly among incident management platforms in New Zealand, by month

Share of searches by month for ecoPortal, Rootly. The figures are in the table below the chart.

View monthly share of searches table
MonthSiteApp ProecoPortalFireHydrantPagerDutyJira Service ManagementRootlySquadcastincident.io
Oct 202526.2%26.2%26.2%11.6%5.1%1.5%2.1%1.2%
Nov 202525.4%28.8%25.4%11.2%4.9%2%1.4%0.86%
Dec 202521.7%26.5%32.4%11.8%4%1.8%1.1%0.74%
Jan 202624.7%24.7%30.2%11%4.8%3.1%1%0.34%
Feb 202626.8%26.8%26.8%11.9%5.2%0.91%1.2%0.3%
Mar 202627.3%27.3%24%13.1%4.6%1.9%0.82%0.82%
Apr 202628.4%23.2%28.4%12.6%4.5%1.3%0.97%0.65%
May 202630%24.6%24.6%13.3%4.8%1.4%0.68%0.68%
Jun 202629.1%25.6%25.6%11.3%6.1%1.2%0.58%0.58%
Jul 202630.5%26.8%26.8%9.8%4.3%1.2%0.3%0.3%
Aug 202631.2%22.4%27.4%10%6.5%1.2%0.62%0.62%
Sep 202629.4%25.9%25.9%11.5%5%0.88%0.88%0.59%

How has the ecoPortal and Rootly comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand incident management platforms in September 2026?

2 changes
  1. In September 2026, ecoPortal overtook FireHydrant to rank 2nd among incident management platforms in New Zealand, with 25.9% of the searches.

  2. Estimated monthly branded searches for Rootly in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ecoPortal’s and Rootly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ecoPortal

1 branded search term

  • ecoportal

Rootly

1 branded search term

  • rootly

How the Brand Demand Index is measured

Other head-to-heads among incident management platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.