Duck Island vs Much Moore:Which is more popular by branded search in New Zealand?
In August 2026, Duck Island had more branded searches than Much Moore among ice cream brands in New Zealand. Duck Island was estimated to have 53.7K branded searches compared to Much Moore’s 2.9K, and held a 60.7% Share of Search versus Much Moore’s 3.3%.
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Which is more popular in search, Duck Island or Much Moore?
Compare the ice cream brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Duck Island, Much Moore. The figures are in the table below the chart.
View monthly share of search table
| Month | Duck Island | Ben & Jerry's | Lewis Road Creamery | Tip Top | Kāpiti | Magnum | Much Moore | Deep South | Killinchy Gold |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.4% | 6.4% | 5.9% | 6.6% | 3.6% | 1.7% | 3.2% | 0.82% | 0.33% |
| Nov 2025 | 70.1% | 6.3% | 5.3% | 7.6% | 4.4% | 1.8% | 3.3% | 0.94% | 0.31% |
| Dec 2025 | 68.8% | 8.1% | 5.5% | 7.8% | 3.8% | 1.8% | 2.7% | 1.2% | 0.38% |
| Jan 2026 | 68.2% | 7.6% | 5.7% | 8.1% | 3.8% | 2.1% | 2.8% | 1.2% | 0.39% |
| Feb 2026 | 69.2% | 7.1% | 5.6% | 6.9% | 3.7% | 2.2% | 4% | 0.95% | 0.32% |
| Mar 2026 | 64.3% | 9.1% | 7.2% | 7.6% | 4.2% | 2.1% | 3.8% | 1.1% | 0.4% |
| Apr 2026 | 63.6% | 10.8% | 7.5% | 7.3% | 4.1% | 2.4% | 2.9% | 0.92% | 0.52% |
| May 2026 | 57.9% | 17.6% | 8.4% | 6.3% | 3.5% | 2.2% | 2.7% | 0.96% | 0.46% |
| Jun 2026 | 55.4% | 9.2% | 9.7% | 9.1% | 5% | 3.3% | 6.5% | 1.1% | 0.52% |
| Jul 2026 | 63.6% | 8.8% | 7.7% | 7.3% | 4.7% | 2.9% | 3.6% | 0.88% | 0.56% |
| Aug 2026 | 60.7% | 8.8% | 8.8% | 8.2% | 5.3% | 3.5% | 3.3% | 0.84% | 0.55% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Duck Island and Much Moore comparison changed over the last 12 months?
3 findings
- Duck Island was ahead of Much Moore in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Duck Island’s estimated Share of Search among ice cream brands in New Zealand moved from 71.4% to 60.7%, and its estimated monthly branded searches moved from 79.6K to 53.7K.
- Across the 11 months ending August 2026, Much Moore’s estimated Share of Search among ice cream brands in New Zealand moved from 3.2% to 3.3%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for New Zealand ice cream brands in August 2026?
3 changes
In August 2026, Magnum overtook Much Moore to rank 6th among ice cream brands in New Zealand, at 3.5%.
In August 2026, Duck Island lost estimated Share of Search among ice cream brands in New Zealand, from 63.6% to 60.7%.
Estimated monthly branded searches for Much Moore in New Zealand fell 18.6% over 11 measured months, from 3.6K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Duck Island’s and Much Moore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Duck Island
4 branded search terms
- duck island
- duck island ice cream
- duck island near me
- duck island nz
Much Moore
14 branded search terms
- much moore
- much moore cookie dough ice cream
- much moore ice blocks
- much moore ice cream countdown
- much moore ice cream flavours
- much moore ice cream outlet
- much moore ice cream pak n save
- much moore near me
- much moore premium ice cream
- much moore rum and raisin ice cream
- much moore salted caramel ice cream
- much moore vanilla ice cream
- muchmoore
- muchmoore co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.