DTI Lawyers vs Sharma Law:Which is more popular in New Zealand?
In October 2026, DTI Lawyers had more branded searches than Sharma Law among Hamilton law firms in New Zealand. DTI Lawyers had about 280 branded searches, while Sharma Law had 140. DTI Lawyers made up 13.9% of all Hamilton law firm searches we track, and Sharma Law accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about Hamilton law firms, Sharma Law appeared in three of the four answers and DTI Lawyers in none.
Who do people search for more?
DTI Lawyers, about 2 searches for every 1 for Sharma Law
Who does AI mention more?
Sharma Law, mentioned in 3 of 4 answers, DTI Lawyers in 0
Who does AI recommend more?
Sharma Law, the only one of the two named
Follow DTI Lawyers vs Sharma Law and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Hamilton law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Sharma Law was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. DTI Lawyers did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Legal Stuff4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Atticus Legal4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Norris Ward McKinnon3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Sharma Law3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- DTI Lawyers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Grayson Clements0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
KJ Law0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Hamilton law firms
4 answers
Asked ChatGPT
“Which law firm should I hire in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best law firms in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best law firm in Hamilton, New Zealand for legal advice?”
Searched Google, AI Overview
“lawyer hamilton”
Searched Google, AI Overview
“family lawyer hamilton”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DTI Lawyers or Sharma Law more popular in search?
This chart shows how often people search Google for DTI Lawyers and Sharma Law by name. Each line represents a brand's share of searches for all seven Hamilton law firms we track, month by month, from searches in New Zealand.
Share of searches by month for DTI Lawyers, Sharma Law. The figures are in the table below the chart.
View monthly share of searches table
| Month | Norris Ward McKinnon | The Legal Stuff | DTI Lawyers | Grayson Clements | Sharma Law | Atticus Legal | KJ Law |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 35.5% | 15.8% | 16.7% | 10.8% | 6.9% | 8.4% | 5.9% |
| Dec 2025 | 35.8% | 23.6% | 11.5% | 9.1% | 6.7% | 8.5% | 4.8% |
| Jan 2026 | 37.3% | 20.3% | 11.4% | 7.6% | 8.9% | 8.9% | 5.7% |
| Feb 2026 | 37.1% | 16.5% | 14.9% | 7.7% | 10.8% | 8.8% | 4.1% |
| Mar 2026 | 37.8% | 16.7% | 14.6% | 8.2% | 11.2% | 7.3% | 4.3% |
| Apr 2026 | 36% | 19.5% | 13.4% | 7.9% | 10.4% | 8.5% | 4.3% |
| May 2026 | 39.1% | 21.2% | 13% | 7.1% | 7.6% | 7.6% | 4.3% |
| Jun 2026 | 36.9% | 24.6% | 14.4% | 7.7% | 5.6% | 7.2% | 3.6% |
| Jul 2026 | 31.9% | 25.9% | 15.7% | 8.1% | 7.6% | 7.6% | 3.2% |
| Aug 2026 | 38.8% | 17.2% | 18.9% | 10.1% | 6.2% | 6.2% | 2.6% |
| Sep 2026 | 35.8% | 19.4% | 17.9% | 7.5% | 8.5% | 7% | 4% |
| Oct 2026 | 43.6% | 19.3% | 13.9% | 7.9% | 6.9% | 5.4% | 3% |
How has branded search for DTI Lawyers and Sharma Law changed in New Zealand over the last 12 months?
3 findings
- DTI Lawyers was ahead of Sharma Law in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, DTI Lawyers’ share of searches among Hamilton law firms in New Zealand moved from 16.7% to 13.9%, and its estimated monthly branded searches moved from 340 to 280.
- Across the 12 months ending October 2026, Sharma Law’s share of searches among Hamilton law firms in New Zealand held steady at 6.9%, and its estimated monthly branded searches held steady at 140.
How did search popularity change for New Zealand Hamilton law firms in October 2026?
2 changes
In October 2026, DTI Lawyers lost share of searches among Hamilton law firms in New Zealand, from 17.9% to 13.9%.
In October 2026, Sharma Law lost share of searches among Hamilton law firms in New Zealand, from 8.5% to 6.9%.
How are DTI Lawyers’ and Sharma Law’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using DTI Lawyers’ and Sharma Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DTI Lawyers
2 branded search terms
- dti lawyers
- dti lawyers hamilton
Sharma Law
1 branded search term
- sharma law
Other head-to-heads among Hamilton law firms
- Norris Ward McKinnon vs The Legal Stuff: compare popularity
- Norris Ward McKinnon vs DTI Lawyers: compare popularity
- Norris Ward McKinnon vs Grayson Clements: compare popularity
- Norris Ward McKinnon vs Sharma Law: compare popularity
- The Legal Stuff vs DTI Lawyers: compare popularity
- The Legal Stuff vs Grayson Clements: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.