DTI Lawyers vs Norris Ward McKinnon:Which is more popular in New Zealand?
In October 2026, Norris Ward McKinnon had more branded searches than DTI Lawyers among Hamilton law firms in New Zealand. Norris Ward McKinnon had about 880 branded searches, while DTI Lawyers had 280. Norris Ward McKinnon made up 43.6% of all Hamilton law firm searches we track, and DTI Lawyers accounted for 13.9%. When we asked ChatGPT and Google AI Overviews about Hamilton law firms, Norris Ward McKinnon appeared in three of the four answers and DTI Lawyers in none.
Who do people search for more?
Norris Ward McKinnon, about 3 searches for every 1 for DTI Lawyers
Who does AI mention more?
Norris Ward McKinnon, mentioned in 3 of 4 answers, DTI Lawyers in 0
Who does AI recommend more?
Norris Ward McKinnon, the only one of the two named
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Top Hamilton law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Norris Ward McKinnon was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. DTI Lawyers did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Legal Stuff4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Atticus Legal4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Norris Ward McKinnon3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sharma Law3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DTI Lawyers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Grayson Clements0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
KJ Law0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Hamilton law firms
4 answers
Asked ChatGPT
“Which law firm should I hire in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best law firms in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best law firm in Hamilton, New Zealand for legal advice?”
Searched Google, AI Overview
“lawyer hamilton”
Searched Google, AI Overview
“family lawyer hamilton”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DTI Lawyers or Norris Ward McKinnon more popular in search?
This chart shows how often people search Google for DTI Lawyers and Norris Ward McKinnon by name. Each line represents a brand's share of searches for all seven Hamilton law firms we track, month by month, from searches in New Zealand.
Share of searches by month for Norris Ward McKinnon, DTI Lawyers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Norris Ward McKinnon | The Legal Stuff | DTI Lawyers | Grayson Clements | Sharma Law | Atticus Legal | KJ Law |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 35.5% | 15.8% | 16.7% | 10.8% | 6.9% | 8.4% | 5.9% |
| Dec 2025 | 35.8% | 23.6% | 11.5% | 9.1% | 6.7% | 8.5% | 4.8% |
| Jan 2026 | 37.3% | 20.3% | 11.4% | 7.6% | 8.9% | 8.9% | 5.7% |
| Feb 2026 | 37.1% | 16.5% | 14.9% | 7.7% | 10.8% | 8.8% | 4.1% |
| Mar 2026 | 37.8% | 16.7% | 14.6% | 8.2% | 11.2% | 7.3% | 4.3% |
| Apr 2026 | 36% | 19.5% | 13.4% | 7.9% | 10.4% | 8.5% | 4.3% |
| May 2026 | 39.1% | 21.2% | 13% | 7.1% | 7.6% | 7.6% | 4.3% |
| Jun 2026 | 36.9% | 24.6% | 14.4% | 7.7% | 5.6% | 7.2% | 3.6% |
| Jul 2026 | 31.9% | 25.9% | 15.7% | 8.1% | 7.6% | 7.6% | 3.2% |
| Aug 2026 | 38.8% | 17.2% | 18.9% | 10.1% | 6.2% | 6.2% | 2.6% |
| Sep 2026 | 35.8% | 19.4% | 17.9% | 7.5% | 8.5% | 7% | 4% |
| Oct 2026 | 43.6% | 19.3% | 13.9% | 7.9% | 6.9% | 5.4% | 3% |
How has branded search for DTI Lawyers and Norris Ward McKinnon changed in New Zealand over the last 12 months?
3 findings
- Norris Ward McKinnon was ahead of DTI Lawyers in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, DTI Lawyers’ share of searches among Hamilton law firms in New Zealand moved from 16.7% to 13.9%, and its estimated monthly branded searches moved from 340 to 280.
- Across the 12 months ending October 2026, Norris Ward McKinnon’s share of searches among Hamilton law firms in New Zealand moved from 35.5% to 43.6%, and its estimated monthly branded searches moved from 720 to 880.
How did search popularity change for New Zealand Hamilton law firms in October 2026?
2 changes
In October 2026, Norris Ward McKinnon gained share of searches among Hamilton law firms in New Zealand, from 35.8% to 43.6%.
In October 2026, DTI Lawyers lost share of searches among Hamilton law firms in New Zealand, from 17.9% to 13.9%.
How are DTI Lawyers’ and Norris Ward McKinnon’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using DTI Lawyers’ and Norris Ward McKinnon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DTI Lawyers
2 branded search terms
- dti lawyers
- dti lawyers hamilton
Norris Ward McKinnon
1 branded search term
- norris ward mckinnon
Other head-to-heads among Hamilton law firms
- Norris Ward McKinnon vs The Legal Stuff: compare popularity
- Norris Ward McKinnon vs Grayson Clements: compare popularity
- Norris Ward McKinnon vs Sharma Law: compare popularity
- The Legal Stuff vs DTI Lawyers: compare popularity
- The Legal Stuff vs Grayson Clements: compare popularity
- The Legal Stuff vs Sharma Law: compare popularity
Put your own brand in this comparison
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