Hamilton law firms in New Zealand:Which brands are most popular in search?
In August 2026, DTI Lawyers was the most searched among hamilton law firms in New Zealand, with an estimated 430 branded searches and 60.6% estimated Share of Search within this set.
DTI Lawyers60.6%
Grayson Clements32.4%
KJ Law7%
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Share of SearchLeaderboard
Compare Hamilton law firms using branded searches made in Hamilton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DTI Lawyers, Grayson Clements, KJ Law. The figures are in the table below the chart.
View monthly share of search table
| Month | DTI Lawyers | Grayson Clements | KJ Law |
|---|---|---|---|
| Oct 2025 | 59.6% | 33.3% | 7% |
| Nov 2025 | 50.7% | 32.8% | 16.4% |
| Dec 2025 | 46.3% | 36.6% | 17.1% |
| Jan 2026 | 47.4% | 31.6% | 21.1% |
| Feb 2026 | 56.9% | 29.4% | 13.7% |
| Mar 2026 | 54.8% | 30.6% | 14.5% |
| Apr 2026 | 53.7% | 31.7% | 14.6% |
| May 2026 | 54.5% | 29.5% | 15.9% |
| Jun 2026 | 57.1% | 30.6% | 12.2% |
| Jul 2026 | 59.2% | 30.6% | 10.2% |
| Aug 2026 | 60.6% | 32.4% | 7% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.6% | 430 | +48.3% | +1.4 points | |
| 2, held 2nd | 32.4% | 230 | +53.3% | +1.8 points | |
| 3, held 3rd | 7% | 50 | 0% | -3.2 points |
60.6%
held 1st · 430 estimated branded searches · +48.3% vs prior month · +1.4 points
32.4%
held 2nd · 230 estimated branded searches · +53.3% vs prior month · +1.8 points
3.
KJ Law7%
held 3rd · 50 estimated branded searches · 0% vs prior month · -3.2 points
Compare search popularity between leading brands
Which brand is most popular in search among hamilton law firms in New Zealand?
3 brands
In August 2026, DTI Lawyers was the most searched among hamilton law firms in New Zealand, with an estimated 430 branded searches and 60.6% estimated Share of Search within this set. Grayson Clements is in 2nd place, 28.2 percentage points behind at 32.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| DTI Lawyers | 59.6% → 60.6% | 60.6%Aug 2026 | 46.3%Dec 2025 | 1st |
| Grayson Clements | 33.3% → 32.4% | 36.6%Dec 2025 | 29.4%Feb 2026 | 2nd |
| KJ Law | 7% | 21.1%Jan 2026 | 7%Oct 2025 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, DTI Lawyers’ estimated Share of Search among hamilton law firms in New Zealand increased from 59.6% to 60.6%.
- Across the 11 months ending August 2026, Grayson Clements’ estimated Share of Search among hamilton law firms in New Zealand decreased from 33.3% to 32.4%.
- Across the 11 months ending August 2026, DTI Lawyers’ estimated Share of Search among hamilton law firms in New Zealand peaked at 60.6% in August 2026 and was lowest at 46.3% in December 2025.
- Across the 11 months ending August 2026, Grayson Clements’ estimated Share of Search among hamilton law firms in New Zealand peaked at 36.6% in December 2025 and was lowest at 29.4% in February 2026.
- Across the 11 months ending August 2026, KJ Law’s estimated Share of Search among hamilton law firms in New Zealand peaked at 21.1% in January 2026 and was lowest at 7% in October 2025.
- Across the 11 months ending August 2026, KJ Law held steady: its estimated Share of Search among hamilton law firms in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand hamilton law firms in August 2026?
3 changes
In August 2026, Grayson Clements gained estimated Share of Search among hamilton law firms in New Zealand, from 30.6% to 32.4%.
In August 2026, DTI Lawyers gained estimated Share of Search among hamilton law firms in New Zealand, from 59.2% to 60.6%.
In August 2026, KJ Law lost estimated Share of Search among hamilton law firms in New Zealand, from 10.2% to 7%.
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