DTI Lawyers vs KJ Law:Which is more popular by branded search in New Zealand?
In August 2026, DTI Lawyers had more branded searches than KJ Law among hamilton law firms in New Zealand. DTI Lawyers was estimated to have 660 branded searches compared to KJ Law’s 90, and held a 59.5% Share of Search versus KJ Law’s 8.1%.
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Which is more popular in search, DTI Lawyers or KJ Law?
Compare Hamilton law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DTI Lawyers, KJ Law. The figures are in the table below the chart.
View monthly share of search table
| Month | DTI Lawyers | Grayson Clements | KJ Law |
|---|---|---|---|
| Oct 2025 | 58.9% | 33.6% | 7.5% |
| Nov 2025 | 50% | 34.9% | 15.1% |
| Dec 2025 | 48% | 38.7% | 13.3% |
| Jan 2026 | 47.9% | 32.9% | 19.2% |
| Feb 2026 | 52.5% | 35.6% | 11.9% |
| Mar 2026 | 55.3% | 32.5% | 12.3% |
| Apr 2026 | 56.6% | 27.6% | 15.8% |
| May 2026 | 58.2% | 28.6% | 13.2% |
| Jun 2026 | 57.1% | 33% | 9.9% |
| Jul 2026 | 54.3% | 34.6% | 11.1% |
| Aug 2026 | 59.5% | 32.4% | 8.1% |
| Sep 2026 | — | — | — |
How has the DTI Lawyers and KJ Law comparison changed over the last 12 months?
3 findings
- DTI Lawyers was ahead of KJ Law in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DTI Lawyers’ estimated Share of Search among hamilton law firms in New Zealand moved from 58.9% to 59.5%, and its estimated monthly branded searches moved from 630 to 660.
- Across the 11 months ending August 2026, KJ Law’s estimated Share of Search among hamilton law firms in New Zealand moved from 7.5% to 8.1%, and its estimated monthly branded searches moved from 80 to 90.
How did search popularity change for New Zealand hamilton law firms in August 2026?
2 changes
In August 2026, DTI Lawyers gained estimated Share of Search among hamilton law firms in New Zealand, from 54.3% to 59.5%.
In August 2026, KJ Law lost estimated Share of Search among hamilton law firms in New Zealand, from 11.1% to 8.1%.
How each brand is measured
Brandwave collects information about searches that people make online using DTI Lawyers’ and KJ Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DTI Lawyers
2 branded search terms
- dti lawyers
- dti lawyers hamilton
KJ Law
2 branded search terms
- kj law
- kj law hamilton
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.