How popular isNorris Ward McKinnon?
In October 2026, people searched for Norris Ward McKinnon by name about 1,600 times in New Zealand, a 23.1% increase from the previous year. These searches made up 43.6% of all New Zealand Hamilton law firm searches, placing Norris Ward McKinnon first out of seven firms. When we asked both ChatGPT and Google AI Overviews about Hamilton law firms, Norris Ward McKinnon appeared in three of the four answers and was the most recommended of the seven.
Norris Ward McKinnon is the most searched of 7 competitors and the most recommended in the AI answers we collected.
Norris Ward McKinnonShare of searches 43.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
The Legal StuffShare of searches 19.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
DTI LawyersShare of searches 13.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Grayson ClementsShare of searches 7.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Sharma LawShare of searches 6.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
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Top Hamilton law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Norris Ward McKinnon was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Norris Ward McKinnon is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Legal Stuff4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Atticus Legal4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Norris Ward McKinnon3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sharma Law3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- DTI Lawyers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Grayson Clements0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
KJ Law0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Hamilton law firms
4 answers
Asked ChatGPT
“Which law firm should I hire in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best law firms in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best law firm in Hamilton, New Zealand for legal advice?”
Searched Google, AI Overview
“lawyer hamilton”
Searched Google, AI Overview
“family lawyer hamilton”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Norris Ward McKinnon compared with other New Zealand Hamilton law firms?
Share of searches by month for Norris Ward McKinnon, The Legal Stuff, DTI Lawyers, Grayson Clements, Sharma Law, Atticus Legal, KJ Law. The figures are in the table below the chart.
View monthly share of searches table
| Month | Norris Ward McKinnon | The Legal Stuff | DTI Lawyers | Grayson Clements | Sharma Law | Atticus Legal | KJ Law |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 35.5% | 15.8% | 16.7% | 10.8% | 6.9% | 8.4% | 5.9% |
| Dec 2025 | 35.8% | 23.6% | 11.5% | 9.1% | 6.7% | 8.5% | 4.8% |
| Jan 2026 | 37.3% | 20.3% | 11.4% | 7.6% | 8.9% | 8.9% | 5.7% |
| Feb 2026 | 37.1% | 16.5% | 14.9% | 7.7% | 10.8% | 8.8% | 4.1% |
| Mar 2026 | 37.8% | 16.7% | 14.6% | 8.2% | 11.2% | 7.3% | 4.3% |
| Apr 2026 | 36% | 19.5% | 13.4% | 7.9% | 10.4% | 8.5% | 4.3% |
| May 2026 | 39.1% | 21.2% | 13% | 7.1% | 7.6% | 7.6% | 4.3% |
| Jun 2026 | 36.9% | 24.6% | 14.4% | 7.7% | 5.6% | 7.2% | 3.6% |
| Jul 2026 | 31.9% | 25.9% | 15.7% | 8.1% | 7.6% | 7.6% | 3.2% |
| Aug 2026 | 38.8% | 17.2% | 18.9% | 10.1% | 6.2% | 6.2% | 2.6% |
| Sep 2026 | 35.8% | 19.4% | 17.9% | 7.5% | 8.5% | 7% | 4% |
| Oct 2026 | 43.6% | 19.3% | 13.9% | 7.9% | 6.9% | 5.4% | 3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.6% | 880 | +22.2% | +7.7 points | |
| 2, held 2nd | 19.3% | 390 | 0% | -0.1 points | |
| 3, held 3rd | 13.9% | 280 | -22.2% | -4 points | |
| 4, moved from 5th to 4th | 7.9% | 160 | +6.7% | +0.5 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.9% | 140 | -17.6% | -1.5 pointsmoved from 4th to 5th | |
| 6, held 6th | 5.4% | 110 | -21.4% | -1.5 points | |
| 7, held 7th | 3% | 60 | -25% | -1 points |
43.6%
Held 1st. 880 estimated branded searches, +22.2% vs prior month. Share +7.7 points.
19.3%
Held 2nd. 390 estimated branded searches, 0% vs prior month. Share -0.1 points.
13.9%
Held 3rd. 280 estimated branded searches, -22.2% vs prior month. Share -4 points.
7.9%
Moved from 5th to 4th. 160 estimated branded searches, +6.7% vs prior month. Share +0.5 points.
6.9%
Moved from 4th to 5th. 140 estimated branded searches, -17.6% vs prior month. Share -1.5 points.
5.4%
Held 6th. 110 estimated branded searches, -21.4% vs prior month. Share -1.5 points.
7.
KJ Law3%
Held 7th. 60 estimated branded searches, -25% vs prior month. Share -1 points.
Compare popularity between Norris Ward McKinnon and its closest rivals
- Norris Ward McKinnon vs The Legal Stuff: compare popularity
- Norris Ward McKinnon vs DTI Lawyers: compare popularity
- Norris Ward McKinnon vs Grayson Clements: compare popularity
- Norris Ward McKinnon vs Sharma Law: compare popularity
- Norris Ward McKinnon vs Atticus Legal: compare popularity
- Compare Norris Ward McKinnon with any brand
Every comparison with Norris Ward McKinnon
6 comparisons
How has branded search demand for Norris Ward McKinnon changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Norris Ward McKinnon in New Zealand rose from 1.3K to 1.6K.
- Across the 12 months ending October 2026, Norris Ward McKinnon’s share of searches among Hamilton law firms in New Zealand increased from 35.5% to 43.6%.
- Across the 12 months ending October 2026, Norris Ward McKinnon’s share of searches among Hamilton law firms in New Zealand peaked at 43.6% in October 2026 and was lowest at 31.9% in July 2026.
How did search popularity change for New Zealand Hamilton law firms in October 2026?
6 changes
In October 2026, Norris Ward McKinnon gained share of searches among Hamilton law firms in New Zealand, from 35.8% to 43.6%.
In October 2026, DTI Lawyers lost share of searches among Hamilton law firms in New Zealand, from 17.9% to 13.9%.
In October 2026, Sharma Law lost share of searches among Hamilton law firms in New Zealand, from 8.5% to 6.9%.
In October 2026, Atticus Legal lost share of searches among Hamilton law firms in New Zealand, from 7% to 5.4%.
In October 2026, KJ Law lost share of searches among Hamilton law firms in New Zealand, from 4% to 3%.
In October 2026, Grayson Clements rose from 5th to 4th among Hamilton law firms in New Zealand.
How are Norris Ward McKinnon’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Norris Ward McKinnon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- norris ward mckinnon
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