Atticus Legal vs Norris Ward McKinnon:Which is more popular in New Zealand?
In October 2026, Norris Ward McKinnon had more branded searches than Atticus Legal among Hamilton law firms in New Zealand. Norris Ward McKinnon had about 880 branded searches, while Atticus Legal had 110. Norris Ward McKinnon made up 43.6% of all Hamilton law firm searches we track, and Atticus Legal accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about Hamilton law firms, Atticus Legal appeared in all four answers and Norris Ward McKinnon in three. Norris Ward McKinnon was mentioned before Atticus Legal in two out of three answers.
Who do people search for more?
Norris Ward McKinnon, about 8 searches for every 1 for Atticus Legal
Who does AI mention more?
Atticus Legal, mentioned in every answer we collected
Who does AI recommend more?
Norris Ward McKinnon, named ahead of Atticus Legal in 2 of 3 answers
Follow Atticus Legal vs Norris Ward McKinnon and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Hamilton law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Atticus Legal appeared in all four answers. Norris Ward McKinnon was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Norris Ward McKinnon was listed before Atticus Legal in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Legal Stuff4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Atticus Legal4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Norris Ward McKinnon3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sharma Law3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DTI Lawyers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Grayson Clements0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
KJ Law0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Hamilton law firms
4 answers
Asked ChatGPT
“Which law firm should I hire in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best law firms in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best law firm in Hamilton, New Zealand for legal advice?”
Searched Google, AI Overview
“lawyer hamilton”
Searched Google, AI Overview
“family lawyer hamilton”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Atticus Legal or Norris Ward McKinnon more popular in search?
This chart shows how often people search Google for Atticus Legal and Norris Ward McKinnon by name. Each line represents a brand's share of searches for all seven Hamilton law firms we track, month by month, from searches in New Zealand.
Share of searches by month for Norris Ward McKinnon, Atticus Legal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Norris Ward McKinnon | The Legal Stuff | DTI Lawyers | Grayson Clements | Sharma Law | Atticus Legal | KJ Law |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 35.5% | 15.8% | 16.7% | 10.8% | 6.9% | 8.4% | 5.9% |
| Dec 2025 | 35.8% | 23.6% | 11.5% | 9.1% | 6.7% | 8.5% | 4.8% |
| Jan 2026 | 37.3% | 20.3% | 11.4% | 7.6% | 8.9% | 8.9% | 5.7% |
| Feb 2026 | 37.1% | 16.5% | 14.9% | 7.7% | 10.8% | 8.8% | 4.1% |
| Mar 2026 | 37.8% | 16.7% | 14.6% | 8.2% | 11.2% | 7.3% | 4.3% |
| Apr 2026 | 36% | 19.5% | 13.4% | 7.9% | 10.4% | 8.5% | 4.3% |
| May 2026 | 39.1% | 21.2% | 13% | 7.1% | 7.6% | 7.6% | 4.3% |
| Jun 2026 | 36.9% | 24.6% | 14.4% | 7.7% | 5.6% | 7.2% | 3.6% |
| Jul 2026 | 31.9% | 25.9% | 15.7% | 8.1% | 7.6% | 7.6% | 3.2% |
| Aug 2026 | 38.8% | 17.2% | 18.9% | 10.1% | 6.2% | 6.2% | 2.6% |
| Sep 2026 | 35.8% | 19.4% | 17.9% | 7.5% | 8.5% | 7% | 4% |
| Oct 2026 | 43.6% | 19.3% | 13.9% | 7.9% | 6.9% | 5.4% | 3% |
How has branded search for Atticus Legal and Norris Ward McKinnon changed in New Zealand over the last 12 months?
3 findings
- Norris Ward McKinnon was ahead of Atticus Legal in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Atticus Legal’s share of searches among Hamilton law firms in New Zealand moved from 8.4% to 5.4%, and its estimated monthly branded searches moved from 170 to 110.
- Across the 12 months ending October 2026, Norris Ward McKinnon’s share of searches among Hamilton law firms in New Zealand moved from 35.5% to 43.6%, and its estimated monthly branded searches moved from 720 to 880.
How did search popularity change for New Zealand Hamilton law firms in October 2026?
2 changes
In October 2026, Norris Ward McKinnon gained share of searches among Hamilton law firms in New Zealand, from 35.8% to 43.6%.
In October 2026, Atticus Legal lost share of searches among Hamilton law firms in New Zealand, from 7% to 5.4%.
How are Atticus Legal’s and Norris Ward McKinnon’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Atticus Legal’s and Norris Ward McKinnon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Atticus Legal
1 branded search term
- atticus legal
Norris Ward McKinnon
1 branded search term
- norris ward mckinnon
Other head-to-heads among Hamilton law firms
- Norris Ward McKinnon vs The Legal Stuff: compare popularity
- Norris Ward McKinnon vs DTI Lawyers: compare popularity
- Norris Ward McKinnon vs Grayson Clements: compare popularity
- Norris Ward McKinnon vs Sharma Law: compare popularity
- The Legal Stuff vs DTI Lawyers: compare popularity
- The Legal Stuff vs Grayson Clements: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.