Grayson Clements vs The Legal Stuff:Which is more popular in New Zealand?
In October 2026, The Legal Stuff had more branded searches than Grayson Clements among Hamilton law firms in New Zealand. The Legal Stuff had about 390 branded searches, while Grayson Clements had 160. The Legal Stuff made up 19.3% of all Hamilton law firm searches we track, and Grayson Clements accounted for 7.9%. When we asked ChatGPT and Google AI Overviews about Hamilton law firms, The Legal Stuff appeared in all four answers and Grayson Clements in none.
Who do people search for more?
The Legal Stuff, about 2 searches for every 1 for Grayson Clements
Who does AI mention more?
The Legal Stuff, mentioned in every answer we collected
Who does AI recommend more?
The Legal Stuff, the only one of the two named
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Top Hamilton law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, The Legal Stuff appeared in all four answers. Grayson Clements did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Legal Stuff4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Atticus Legal4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Norris Ward McKinnon3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sharma Law3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DTI Lawyers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Grayson Clements0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
KJ Law0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Hamilton law firms
4 answers
Asked ChatGPT
“Which law firm should I hire in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best law firms in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best law firm in Hamilton, New Zealand for legal advice?”
Searched Google, AI Overview
“lawyer hamilton”
Searched Google, AI Overview
“family lawyer hamilton”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Grayson Clements or The Legal Stuff more popular in search?
This chart shows how often people search Google for Grayson Clements and The Legal Stuff by name. Each line represents a brand's share of searches for all seven Hamilton law firms we track, month by month, from searches in New Zealand.
Share of searches by month for The Legal Stuff, Grayson Clements. The figures are in the table below the chart.
View monthly share of searches table
| Month | Norris Ward McKinnon | The Legal Stuff | DTI Lawyers | Grayson Clements | Sharma Law | Atticus Legal | KJ Law |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 35.5% | 15.8% | 16.7% | 10.8% | 6.9% | 8.4% | 5.9% |
| Dec 2025 | 35.8% | 23.6% | 11.5% | 9.1% | 6.7% | 8.5% | 4.8% |
| Jan 2026 | 37.3% | 20.3% | 11.4% | 7.6% | 8.9% | 8.9% | 5.7% |
| Feb 2026 | 37.1% | 16.5% | 14.9% | 7.7% | 10.8% | 8.8% | 4.1% |
| Mar 2026 | 37.8% | 16.7% | 14.6% | 8.2% | 11.2% | 7.3% | 4.3% |
| Apr 2026 | 36% | 19.5% | 13.4% | 7.9% | 10.4% | 8.5% | 4.3% |
| May 2026 | 39.1% | 21.2% | 13% | 7.1% | 7.6% | 7.6% | 4.3% |
| Jun 2026 | 36.9% | 24.6% | 14.4% | 7.7% | 5.6% | 7.2% | 3.6% |
| Jul 2026 | 31.9% | 25.9% | 15.7% | 8.1% | 7.6% | 7.6% | 3.2% |
| Aug 2026 | 38.8% | 17.2% | 18.9% | 10.1% | 6.2% | 6.2% | 2.6% |
| Sep 2026 | 35.8% | 19.4% | 17.9% | 7.5% | 8.5% | 7% | 4% |
| Oct 2026 | 43.6% | 19.3% | 13.9% | 7.9% | 6.9% | 5.4% | 3% |
How has branded search for Grayson Clements and The Legal Stuff changed in New Zealand over the last 12 months?
3 findings
- The Legal Stuff was ahead of Grayson Clements in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Grayson Clements’ share of searches among Hamilton law firms in New Zealand moved from 10.8% to 7.9%, and its estimated monthly branded searches moved from 220 to 160.
- Across the 12 months ending October 2026, The Legal Stuff’s share of searches among Hamilton law firms in New Zealand moved from 15.8% to 19.3%, and its estimated monthly branded searches moved from 320 to 390.
How did search popularity change for New Zealand Hamilton law firms in October 2026?
2 changes
In October 2026, Grayson Clements rose from 5th to 4th among Hamilton law firms in New Zealand.
Estimated monthly branded searches for The Legal Stuff in New Zealand rose 21.9% over 12 measured months, from 320 to 390 in October 2026.
How are Grayson Clements’ and The Legal Stuff’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Grayson Clements’ and The Legal Stuff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Grayson Clements
2 branded search terms
- grayson clements
- grayson clements lawyers
The Legal Stuff
1 branded search term
- the legal stuff
Other head-to-heads among Hamilton law firms
- Norris Ward McKinnon vs The Legal Stuff: compare popularity
- Norris Ward McKinnon vs DTI Lawyers: compare popularity
- Norris Ward McKinnon vs Grayson Clements: compare popularity
- Norris Ward McKinnon vs Sharma Law: compare popularity
- The Legal Stuff vs DTI Lawyers: compare popularity
- The Legal Stuff vs Sharma Law: compare popularity
Put your own brand in this comparison
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