How popular isDTI Lawyers in search?
In August 2026, there were an estimated 660 branded searches for DTI Lawyers in New Zealand which held steady over the last 11 months. DTI Lawyers holds 59.5% estimated Share of Search among New Zealand hamilton law firms and is ranked 1st of 3 competitors for search popularity.
DTI Lawyers59.5%
Grayson Clements32.4%
KJ Law8.1%
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Which hamilton law firms compete with DTI Lawyers?
Share of Search by month for DTI Lawyers, Grayson Clements, KJ Law. The figures are in the table below the chart.
View monthly share of search table
| Month | DTI Lawyers | Grayson Clements | KJ Law |
|---|---|---|---|
| Oct 2025 | 58.9% | 33.6% | 7.5% |
| Nov 2025 | 50% | 34.9% | 15.1% |
| Dec 2025 | 48% | 38.7% | 13.3% |
| Jan 2026 | 47.9% | 32.9% | 19.2% |
| Feb 2026 | 52.5% | 35.6% | 11.9% |
| Mar 2026 | 55.3% | 32.5% | 12.3% |
| Apr 2026 | 56.6% | 27.6% | 15.8% |
| May 2026 | 58.2% | 28.6% | 13.2% |
| Jun 2026 | 57.1% | 33% | 9.9% |
| Jul 2026 | 54.3% | 34.6% | 11.1% |
| Aug 2026 | 59.5% | 32.4% | 8.1% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.5% | 660 | +50% | +5.1 points | |
| 2, held 2nd | 32.4% | 360 | +28.6% | -2.1 points | |
| 3, held 3rd | 8.1% | 90 | 0% | -3 points |
59.5%
held 1st · 660 estimated branded searches · +50% vs prior month · +5.1 points
32.4%
held 2nd · 360 estimated branded searches · +28.6% vs prior month · -2.1 points
3.
KJ Law8.1%
held 3rd · 90 estimated branded searches · 0% vs prior month · -3 points
Compare search popularity between DTI Lawyers and its closest rivals
How has branded search demand for DTI Lawyers changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for DTI Lawyers in New Zealand held steady, from 630 to 660.
- Across the 11 months ending August 2026, DTI Lawyers’ estimated Share of Search among hamilton law firms in New Zealand increased from 58.9% to 59.5%.
- Across the 11 months ending August 2026, DTI Lawyers’ estimated Share of Search among hamilton law firms in New Zealand peaked at 59.5% in August 2026 and was lowest at 47.9% in January 2026.
How did search popularity change for New Zealand hamilton law firms in August 2026?
3 changes
In August 2026, DTI Lawyers gained estimated Share of Search among hamilton law firms in New Zealand, from 54.3% to 59.5%.

In August 2026, KJ Law lost estimated Share of Search among hamilton law firms in New Zealand, from 11.1% to 8.1%.

In August 2026, Grayson Clements lost estimated Share of Search among hamilton law firms in New Zealand, from 34.6% to 32.4%.
How is DTI Lawyers measured?
Brandwave collects information about searches that people make online using DTI Lawyers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- dti lawyers
- dti lawyers hamilton
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Is DTI Lawyers your brand?
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