DTI Lawyers vs Grayson Clements:Which is more popular by branded search in New Zealand?
In August 2026, DTI Lawyers had more branded searches than Grayson Clements among hamilton law firms in New Zealand. DTI Lawyers was estimated to have 660 branded searches compared to Grayson Clements’ 360, and held a 59.5% Share of Search versus Grayson Clements’ 32.4%.
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Which is more popular in search, DTI Lawyers or Grayson Clements?
Compare Hamilton law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DTI Lawyers, Grayson Clements. The figures are in the table below the chart.
View monthly share of search table
| Month | DTI Lawyers | Grayson Clements | KJ Law |
|---|---|---|---|
| Oct 2025 | 58.9% | 33.6% | 7.5% |
| Nov 2025 | 50% | 34.9% | 15.1% |
| Dec 2025 | 48% | 38.7% | 13.3% |
| Jan 2026 | 47.9% | 32.9% | 19.2% |
| Feb 2026 | 52.5% | 35.6% | 11.9% |
| Mar 2026 | 55.3% | 32.5% | 12.3% |
| Apr 2026 | 56.6% | 27.6% | 15.8% |
| May 2026 | 58.2% | 28.6% | 13.2% |
| Jun 2026 | 57.1% | 33% | 9.9% |
| Jul 2026 | 54.3% | 34.6% | 11.1% |
| Aug 2026 | 59.5% | 32.4% | 8.1% |
| Sep 2026 | — | — | — |
How has the DTI Lawyers and Grayson Clements comparison changed over the last 12 months?
3 findings
- DTI Lawyers was ahead of Grayson Clements in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DTI Lawyers’ estimated Share of Search among hamilton law firms in New Zealand moved from 58.9% to 59.5%, and its estimated monthly branded searches moved from 630 to 660.
- Across the 11 months ending August 2026, Grayson Clements’ estimated Share of Search among hamilton law firms in New Zealand moved from 33.6% to 32.4%, and its estimated monthly branded searches held steady at 360.
How did search popularity change for New Zealand hamilton law firms in August 2026?
2 changes
In August 2026, DTI Lawyers gained estimated Share of Search among hamilton law firms in New Zealand, from 54.3% to 59.5%.
In August 2026, Grayson Clements lost estimated Share of Search among hamilton law firms in New Zealand, from 34.6% to 32.4%.
How each brand is measured
Brandwave collects information about searches that people make online using DTI Lawyers’ and Grayson Clements’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DTI Lawyers
2 branded search terms
- dti lawyers
- dti lawyers hamilton
Grayson Clements
2 branded search terms
- grayson clements
- grayson clements lawyers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.