Disney+ vs Māori+:Which is more popular by branded search in New Zealand?
In August 2026, Disney+ had more branded searches than Māori+ among TV and streaming services in New Zealand. Disney+ was estimated to have 127K branded searches compared to Māori+’s 21.1K, and held a 10% Share of Search versus Māori+’s 1.7%.
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Which is more popular in search, Disney+ or Māori+?
Compare television broadcasters and video streaming services competing for New Zealand viewers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Disney+, Māori+. The figures are in the table below the chart.
View monthly share of search table
| Month | Netflix | TVNZ+ | Sky | Disney+ | Sky Sport Now | Prime Video | Sky Go | ThreeNow | Māori+ | Neon |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.9% | 23.5% | 13.5% | 9.1% | 6.3% | 7.5% | 6.5% | 3.8% | 1.2% | 1.7% |
| Nov 2025 | 24.2% | 25.4% | 14% | 8.6% | 5.6% | 6.9% | 5.7% | 5% | 3.1% | 1.5% |
| Dec 2025 | 30.1% | 26.6% | 11% | 10% | 3.2% | 8.3% | 3.9% | 4.2% | 0.8% | 2% |
| Jan 2026 | 28.5% | 24.9% | 11.6% | 9.5% | 3.9% | 8.6% | 4.6% | 4.9% | 1.4% | 2.2% |
| Feb 2026 | 24.3% | 23.2% | 15% | 7.8% | 5.9% | 7% | 5.8% | 6.9% | 2.1% | 1.9% |
| Mar 2026 | 26.4% | 21.5% | 12.9% | 8.6% | 5.5% | 6.6% | 6.4% | 6.3% | 3.5% | 2.4% |
| Apr 2026 | 22.1% | 26.3% | 11.6% | 8.7% | 6.5% | 8% | 6.4% | 5.5% | 2.3% | 2.6% |
| May 2026 | 21.7% | 25.7% | 12.8% | 8.5% | 6.9% | 9.1% | 6.3% | 3.7% | 2.3% | 3.1% |
| Jun 2026 | 15.9% | 43.5% | 9.9% | 6.5% | 6% | 7% | 4.7% | 2.7% | 1.7% | 2% |
| Jul 2026 | 17.9% | 33.9% | 11.2% | 8% | 8.8% | 7.1% | 5.4% | 3.8% | 2.3% | 1.6% |
| Aug 2026 | 22.9% | 22% | 13.5% | 10% | 9.2% | 8.7% | 5.5% | 4.8% | 1.7% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Disney+ and Māori+ comparison changed over the last 12 months?
3 findings
- Disney+ was ahead of Māori+ in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Disney+’s estimated Share of Search among TV and streaming services in New Zealand moved from 9.1% to 10%, and its estimated monthly branded searches moved from 117K to 127K.
- Across the 11 months ending August 2026, Māori+’s estimated Share of Search among TV and streaming services in New Zealand moved from 1.2% to 1.7%, and its estimated monthly branded searches moved from 15K to 21.1K.
How did search popularity change for New Zealand TV and streaming services in August 2026?
2 changes
In August 2026, Disney+ overtook Sky Sport Now to rank 4th among TV and streaming services in New Zealand, at 10%.
In August 2026, Māori+ lost estimated Share of Search among TV and streaming services in New Zealand, from 2.3% to 1.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Disney+’s and Māori+’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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