How popular isDisney+ in search?
In August 2026, there were an estimated 127K branded searches for Disney+ in New Zealand which is up 8.5% over the last 11 months. Disney+ holds 10% estimated Share of Search among New Zealand TV and streaming services and is ranked 4th of 10 competitors for search popularity.
Netflix22.9%TVNZ+22%
Sky13.5%
Disney+10%
Sky Sport Now9.2%
Prime Video8.7%
Sky Go5.5%
ThreeNow4.8%Māori+1.7%
Neon1.6%
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Which TV and streaming services compete with Disney+?
Share of Search by month for Netflix, TVNZ+, Sky, Disney+, Sky Sport Now, Prime Video, Sky Go, ThreeNow. The figures are in the table below the chart.
View monthly share of search table
| Month | Netflix | TVNZ+ | Sky | Disney+ | Sky Sport Now | Prime Video | Sky Go | ThreeNow | Māori+ | Neon |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.9% | 23.5% | 13.5% | 9.1% | 6.3% | 7.5% | 6.5% | 3.8% | 1.2% | 1.7% |
| Nov 2025 | 24.2% | 25.4% | 14% | 8.6% | 5.6% | 6.9% | 5.7% | 5% | 3.1% | 1.5% |
| Dec 2025 | 30.1% | 26.6% | 11% | 10% | 3.2% | 8.3% | 3.9% | 4.2% | 0.8% | 2% |
| Jan 2026 | 28.5% | 24.9% | 11.6% | 9.5% | 3.9% | 8.6% | 4.6% | 4.9% | 1.4% | 2.2% |
| Feb 2026 | 24.3% | 23.2% | 15% | 7.8% | 5.9% | 7% | 5.8% | 6.9% | 2.1% | 1.9% |
| Mar 2026 | 26.4% | 21.5% | 12.9% | 8.6% | 5.5% | 6.6% | 6.4% | 6.3% | 3.5% | 2.4% |
| Apr 2026 | 22.1% | 26.3% | 11.6% | 8.7% | 6.5% | 8% | 6.4% | 5.5% | 2.3% | 2.6% |
| May 2026 | 21.7% | 25.7% | 12.8% | 8.5% | 6.9% | 9.1% | 6.3% | 3.7% | 2.3% | 3.1% |
| Jun 2026 | 15.9% | 43.5% | 9.9% | 6.5% | 6% | 7% | 4.7% | 2.7% | 1.7% | 2% |
| Jul 2026 | 17.9% | 33.9% | 11.2% | 8% | 8.8% | 7.1% | 5.4% | 3.8% | 2.3% | 1.6% |
| Aug 2026 | 22.9% | 22% | 13.5% | 10% | 9.2% | 8.7% | 5.5% | 4.8% | 1.7% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 22.9% | 289K | +0.17% | +4.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 22% | 279K | -48.9% | -11.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 13.5% | 171K | -5.1% | +2.3 points | |
| 4, moved from 5th to 4th | 10% | 127K | -2.1% | +2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 9.2% | 116K | -18.3% | +0.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 8.7% | 110K | -3.4% | +1.6 points | |
| 7, held 7th | 5.5% | 70.1K | -18.7% | +0.2 points | |
| 8, held 8th | 4.8% | 61.1K | -0.71% | +1 points | |
| 9, held 9th | 1.7% | 21.1K | -42.7% | -0.6 points | |
| 10, held 10th | 1.6% | 20.8K | -19.6% | 0 points |
1.
Netflix22.9%
moved from 2nd to 1st · 289K estimated branded searches · +0.17% vs prior month · +4.9 points
2.
22%
moved from 1st to 2nd · 279K estimated branded searches · -48.9% vs prior month · -11.9 points
3.
Sky13.5%
held 3rd · 171K estimated branded searches · -5.1% vs prior month · +2.3 points
4.
Disney+10%
moved from 5th to 4th · 127K estimated branded searches · -2.1% vs prior month · +2 points
9.2%
moved from 4th to 5th · 116K estimated branded searches · -18.3% vs prior month · +0.4 points
8.7%
held 6th · 110K estimated branded searches · -3.4% vs prior month · +1.6 points
7.
Sky Go5.5%
held 7th · 70.1K estimated branded searches · -18.7% vs prior month · +0.2 points
8.
ThreeNow4.8%
held 8th · 61.1K estimated branded searches · -0.71% vs prior month · +1 points
9.
1.7%
held 9th · 21.1K estimated branded searches · -42.7% vs prior month · -0.6 points
10.
Neon1.6%
held 10th · 20.8K estimated branded searches · -19.6% vs prior month · 0 points
Compare search popularity between Disney+ and its closest rivals
How has branded search demand for Disney+ changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Disney+ in New Zealand rose from 117K to 127K.
- Across the 11 months ending August 2026, Disney+’s estimated Share of Search among TV and streaming services in New Zealand increased from 9.1% to 10%.
- Across the 11 months ending August 2026, Disney+’s estimated Share of Search among TV and streaming services in New Zealand peaked at 10% in August 2026 and was lowest at 6.5% in June 2026.
How did search popularity change for New Zealand TV and streaming services in August 2026?
6 changes
In August 2026, Netflix overtook TVNZ+ to take the highest estimated Share of Search among TV and streaming services in New Zealand, at 22.9%.
In August 2026, Disney+ overtook Sky Sport Now to rank 4th among TV and streaming services in New Zealand, at 10%.
In August 2026, Sky gained estimated Share of Search among TV and streaming services in New Zealand, from 11.2% to 13.5%.
In August 2026, Prime Video gained estimated Share of Search among TV and streaming services in New Zealand, from 7.1% to 8.7%.
In August 2026, ThreeNow gained estimated Share of Search among TV and streaming services in New Zealand, from 3.8% to 4.8%.
In August 2026, TVNZ+ lost estimated Share of Search among TV and streaming services in New Zealand, from 33.9% to 22%.
How is Disney+ measured?
Brandwave collects information about searches that people make online using Disney+’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- Disney Plus
- disney plus app
- disney plus nz
- disney plus plans
- disney plus subscription
- disney plus subscription nz
- Disney+
- disneyplus
Who owns Disney+?
Disney+ is owned by The Walt Disney Company. Brandwave does not track any other brands owned by The Walt Disney Company.
Do you work for Disney+? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Disney+ your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.