Brandwave

Discovery Parks vs Tasman Holiday Parks:Which is more popular?

In September 2026, Tasman Holiday Parks had more branded searches than Discovery Parks among holiday park chains in New Zealand. Tasman Holiday Parks had about 6,600 branded searches, while Discovery Parks had 70. Tasman Holiday Parks made up 28.7% of all holiday park chain searches we track, and Discovery Parks accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about holiday park chains, Tasman Holiday Parks appeared in all four answers and Discovery Parks in none.

Among holiday park chains in New Zealand in September 2026

Who do people search for more?

Tasman Holiday Parks, about 94 searches for every 1 for Discovery Parks

Tasman Holiday Parks 6.6K searchesDiscovery Parks 70 searches

Who does AI mention more?

Tasman Holiday Parks, mentioned in every answer we collected

Tasman Holiday Parks in 4 of 4Discovery Parks in 0 of 4

Who does AI recommend more?

Tasman Holiday Parks, the only one of the two named

Tasman Holiday Parks first in 3Discovery Parks never named

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Top holiday park chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tasman Holiday Parks appeared in all four answers. Discovery Parks did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TOP 10 Holiday Parks1st
  2. Tasman Holiday Parks2nd
  3. Kiwi Holiday Parks3rd
  4. Holiday Parks New Zealand4th
  5. NZMCA–
  6. Discovery Parks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TOP 10 Holiday Parks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tasman Holiday Parks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kiwi Holiday Parks3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Holiday Parks New Zealand1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NZMCA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Discovery Parks0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about holiday park chains

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Discovery Parks or Tasman Holiday Parks more popular in search?

This chart shows how often people search Google for Discovery Parks and Tasman Holiday Parks by name. Each line represents a brand's share of searches for all six holiday park chains we track, month by month, from searches in New Zealand.

Discovery Parks and Tasman Holiday Parks among holiday park chains in New Zealand, by month

Share of searches by month for Tasman Holiday Parks, Discovery Parks. The figures are in the table below the chart.

View monthly share of searches table
MonthTOP 10 Holiday ParksTasman Holiday ParksNZMCAHoliday Parks New ZealandKiwi Holiday ParksDiscovery Parks
Oct 202546.1%25.2%25.3%2.2%0.84%0.25%
Nov 202550.7%22.7%23.5%2.5%0.5%0.2%
Dec 202549.6%27%20.4%2%0.87%0.16%
Jan 202647.6%26%23.6%1.9%0.71%0.21%
Feb 202642.7%28.6%26.5%1.4%0.52%0.29%
Mar 202644.5%24.4%28.2%1.8%0.81%0.3%
Apr 202645.5%24.8%27.8%1.2%0.41%0.26%
May 202638.6%31.5%27.5%1.5%0.52%0.43%
Jun 202638.6%31.5%27.3%1.9%0.41%0.35%
Jul 202641%33.4%22.6%2%0.56%0.35%
Aug 202640.5%27%28.1%3.6%0.43%0.37%
Sep 202643.1%28.7%24.7%2.6%0.61%0.3%

How has the Discovery Parks and Tasman Holiday Parks comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand holiday park chains in September 2026?

2 changes

  1. In September 2026, Tasman Holiday Parks overtook NZMCA to rank 2nd among holiday park chains in New Zealand, with 28.7% of the searches.

  2. Estimated monthly branded searches for Discovery Parks in New Zealand fell 12.5% over 12 measured months, from 80 to 70 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Discovery Parks’ and Tasman Holiday Parks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Discovery Parks

2 branded search terms

  • discovery parks
  • perth discovery parks

Tasman Holiday Parks

1 branded search term

  • tasman holiday parks

How the Brand Demand Index is measured

Other head-to-heads among holiday park chains

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