Brandwave

Dext vs Weel:Which is more popular by branded search in New Zealand?

In August 2026, Dext had more branded searches than Weel among expense management software in New Zealand. Dext was estimated to have 1.1K branded searches compared to Weel’s 20, and held a 25.6% Share of Search versus Weel’s 0.47%.

Share of Search among expense management software in New Zealand in August 2026Which is more popular in search, Dext or Weel?
Dext25.6%1.1K searches
vs
Weel0.47%20 searches

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Which is more popular in search, Dext or Weel?

Compare the expense, receipt and spend management tools New Zealand businesses use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dext and Weel among expense management software in New Zealand, by month

Share of Search by month for Dext, Weel. The figures are in the table below the chart.

View monthly share of search table
MonthSAP ConcurDextExpensifyEmburseWeel
Oct 202555.3%29.9%13.2%1.1%0.43%
Nov 202558.9%25.2%13.9%1.6%0.45%
Dec 202559.8%23.1%15.2%1.4%0.48%
Jan 202656.3%25.8%16.6%0.82%0.54%
Feb 202653.6%28%16.3%1.6%0.52%
Mar 202658%26.1%14.1%1.5%0.38%
Apr 202657.2%26%14.7%1.7%0.48%
May 202658.2%25.1%15%1.2%0.48%
Jun 202659.6%24.9%14.1%0.92%0.46%
Jul 202659.5%25.7%12.5%2.2%0.24%
Aug 202660.2%25.6%12.1%1.6%0.47%
Sep 2026—————

How has the Dext and Weel comparison changed over the last 12 months?

  • Dext was ahead of Weel in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Dext’s estimated Share of Search among expense management software in New Zealand moved from 29.9% to 25.6%, and its estimated monthly branded searches moved from 1.4K to 1.1K.
  • Across the 11 months ending August 2026, Weel’s estimated Share of Search among expense management software in New Zealand moved from 0.43% to 0.47%, and its estimated monthly branded searches held steady at 20.

How did search popularity change for New Zealand expense management software in August 2026?

  1. Estimated monthly branded searches for Dext in New Zealand fell 21.4% over 11 measured months, from 1.4K to 1.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Dext’s and Weel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dext

6 branded search terms

  • dext
  • dext com
  • dext expense management
  • dext expenses
  • dext receipts
  • receipt bank

Weel

2 branded search terms

  • weel card
  • weel expense management

How the Brand Demand Index is measured

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