Brandwave

DeWalt vs Trojan:Which is more popular?

In September 2026, DeWalt had more branded searches than Trojan among bolt cutters brands in New Zealand. DeWalt had about 4,990 branded searches, while Trojan had 0. DeWalt made up 60.8% of all bolt cutters brand searches we track, and Trojan accounted for 0%. When we asked ChatGPT and Google AI Overviews about bolt cutters brands, Trojan appeared in three of the four answers and DeWalt in none.

Among bolt cutters brands in New Zealand in September 2026

Who do people search for more?

DeWalt, the only one of the two with measured searches

DeWalt 5K searchesTrojan 0 searches

Who does AI mention more?

Trojan, mentioned in 3 of 4 answers, DeWalt in 0

Trojan in 3 of 4DeWalt in 0 of 4

Who does AI recommend more?

Trojan, the only one of the two named

Trojan first in 3DeWalt never named

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Top bolt cutters brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Trojan was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. DeWalt did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Knipex1st
  2. Trojan2nd
  3. Irwin3rd
  4. DeWalt–
  5. Fiskars–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Knipex4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Trojan3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Irwin1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fiskars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bolt cutters brands

4 answers

  • Asked ChatGPT

    “Which bolt cutters brand should I buy in New Zealand?”

    1. 1Knipex
    2. 2Trojan

  • Asked ChatGPT

    “What are the best bolt cutters brands in New Zealand?”

    1. 1Knipex
    2. 2Irwin
    3. 3Trojan

  • Asked ChatGPT

    “What's the best bolt cutters brand in New Zealand for a home workshop?”

    1. 1Knipex
    2. 2Trojan

  • Searched Google, AI Overview

    “bolt cutters nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “heavy duty bolt cutters”

    1. 1Knipex

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is DeWalt or Trojan more popular in search?

This chart shows how often people search Google for DeWalt and Trojan by name. Each line represents a brand's share of searches for all five bolt cutters brands we track, month by month, from searches in New Zealand.

DeWalt and Trojan among bolt cutters brands in New Zealand, by month

Share of searches by month for DeWalt, Trojan. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltKnipexFiskarsIrwinTrojan
Oct 202559.7%21.8%16.4%2.1%0%
Nov 202568.8%16.9%12.5%1.8%0%
Dec 202559.7%21.1%17.1%2.1%0%
Jan 202662.3%20.4%14.9%2.4%0.15%
Feb 202665.1%21.2%11.3%2.4%0%
Mar 202661.5%25.5%10.4%2.5%0%
Apr 202660.9%23.8%12.4%2.8%0.15%
May 202657%28.2%12.3%2.5%0%
Jun 202659.9%27.5%10.1%2.4%0.11%
Jul 202655.1%29.2%13%2.7%0%
Aug 202657%29.1%10.7%3.2%0%
Sep 202660.8%25.3%11.8%2.1%0%

How has the DeWalt and Trojan comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of Trojan in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among bolt cutters brands in New Zealand moved from 59.7% to 60.8%, and its estimated monthly branded searches moved from 4.2K to 5K.
  • Across the 12 months ending September 2026, Trojan’s share of searches among bolt cutters brands in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.

How did search popularity change for New Zealand bolt cutters brands in September 2026?

1 change

  1. In September 2026, DeWalt gained share of searches among bolt cutters brands in New Zealand, from 57% to 60.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Trojan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

2 branded search terms

  • dewalt
  • dewalt redemption

Trojan

1 branded search term

  • trojan 2.4 m telescopic tree pruner

How the Brand Demand Index is measured

Other head-to-heads among bolt cutters brands

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