DEVON vs Mitre 10:Which is more popular?
In September 2026, Mitre 10 had more branded searches than DEVON among outdoor furniture brands in New Zealand. Mitre 10 had about 368,000 branded searches, while DEVON had 580. Mitre 10 made up 46% of all outdoor furniture brand searches we track, and DEVON accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about outdoor furniture brands, DEVON appeared in three of the four answers and Mitre 10 in one. DEVON was mentioned before Mitre 10 in every answer that named either.
Who do people search for more?
Mitre 10, about 634 searches for every 1 for DEVON
Who does AI mention more?
DEVON, mentioned in 3 of 4 answers, Mitre 10 in 1
Who does AI recommend more?
DEVON, named ahead of Mitre 10 in 3 of 3 answers
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Top outdoor furniture brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, DEVON was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Mitre 10 was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. DEVON was listed before Mitre 10 in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Freedom Furniture3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Design Warehouse3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- DEVON3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Outside Space3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Danske Møbler3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Trade Tested2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bunnings1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Mitre 101 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sunbrella1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Keter0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about outdoor furniture brands
4 answers
Asked ChatGPT
“Which outdoor furniture brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best outdoor furniture brands in New Zealand?”
Asked ChatGPT
“What's the best outdoor furniture brand in New Zealand for a backyard?”
Searched Google, AI Overview
“garden furniture nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“patio furniture nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is DEVON or Mitre 10 more popular in search?
This chart shows how often people search Google for DEVON and Mitre 10 by name. Each line represents a brand's share of searches for all 11 outdoor furniture brands we track, month by month, from searches in New Zealand.
Share of searches by month for Mitre 10, DEVON. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bunnings | Mitre 10 | Trade Tested | Freedom Furniture | Design Warehouse | Keter | DEVON | Outside Space | Sunbrella | Nardi | Danske Møbler |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.8% | 45.8% | 4.6% | 3.4% | 0.29% | 0.09% | 0.07% | 0.03% | 0.01% | 0.02% | <0.01% |
| Nov 2025 | 45.6% | 45.6% | 5.5% | 2.7% | 0.3% | 0.1% | 0.09% | 0.05% | 0.03% | 0.02% | <0.01% |
| Dec 2025 | 45.4% | 45.4% | 5.4% | 3.3% | 0.24% | 0.08% | 0.07% | 0.03% | 0.02% | 0.01% | 0% |
| Jan 2026 | 45% | 45% | 5.5% | 4.1% | 0.19% | 0.1% | 0.08% | 0.03% | 0.02% | 0.02% | 0% |
| Feb 2026 | 46.1% | 46.1% | 4.7% | 2.8% | 0.2% | 0.08% | 0.05% | 0.03% | 0.02% | 0.02% | <0.01% |
| Mar 2026 | 45.8% | 45.8% | 4.7% | 3.4% | 0.24% | 0.08% | 0.05% | 0.02% | 0.01% | 0.02% | <0.01% |
| Apr 2026 | 45.4% | 45.4% | 4.7% | 4.1% | 0.2% | 0.08% | 0.04% | 0.02% | 0.02% | 0.01% | <0.01% |
| May 2026 | 45.8% | 45.8% | 3.9% | 4.1% | 0.24% | 0.08% | 0.04% | 0.01% | 0.02% | 0.01% | <0.01% |
| Jun 2026 | 50.4% | 41.2% | 3.5% | 4.5% | 0.22% | 0.07% | 0.04% | 0.02% | 0.02% | 0.01% | <0.01% |
| Jul 2026 | 50.8% | 41.5% | 3.6% | 3.7% | 0.26% | 0.08% | 0.03% | 0.02% | <0.01% | 0.02% | <0.01% |
| Aug 2026 | 46.4% | 46.4% | 3.4% | 3.4% | 0.24% | 0.08% | 0.05% | 0.02% | 0.02% | 0.02% | <0.01% |
| Sep 2026 | 46% | 46% | 4.1% | 3.4% | 0.3% | 0.1% | 0.07% | 0.03% | 0.02% | 0.02% | <0.01% |
How has the DEVON and Mitre 10 comparison changed over the last 12 months?
3 findings
- Mitre 10 was ahead of DEVON in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DEVON’s share of searches among outdoor furniture brands in New Zealand held steady at 0.07%, and its estimated monthly branded searches moved from 640 to 580.
- Across the 12 months ending September 2026, Mitre 10’s share of searches among outdoor furniture brands in New Zealand moved from 45.8% to 46%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for New Zealand outdoor furniture brands in September 2026?
1 change
Estimated monthly branded searches for Mitre 10 in New Zealand fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using DEVON’s and Mitre 10’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among outdoor furniture brands
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