Brandwave

How popular isMitre 10 in search?

In August 2026, there were an estimated 368K branded searches for Mitre 10 in New Zealand which is down 18.2% over the last 11 months. Mitre 10 holds 47.4% estimated Share of Search among New Zealand DIY and building supplies retailers and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Bunnings47.4%
  2. Mitre 1047.4%
  3. PlaceMakers3.5%
  4. Carters1.1%
  5. ITM0.57%
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Which DIY and building supplies retailers compete with Mitre 10?

Mitre 10 against DIY and building supplies retailers in New Zealand, by month

Share of Search by month for Bunnings, Mitre 10, PlaceMakers. The figures are in the table below the chart.

View monthly share of search table
MonthBunningsMitre 10PlaceMakersCartersITM
Oct 202547.1%47.1%4.2%0.9%0.7%
Nov 202547.6%47.6%3.5%0.74%0.48%
Dec 202548.1%48%2.9%0.62%0.39%
Jan 202647.6%47.6%3.5%0.91%0.47%
Feb 202647.1%47.1%4.2%1.1%0.57%
Mar 202647.1%47.1%4.2%1.1%0.57%
Apr 202647.5%47.5%3.5%0.92%0.58%
May 202647.4%47.4%3.5%1.1%0.57%
Jun 202651.9%42.4%3.8%1.2%0.63%
Jul 202652%42.5%3.8%1%0.63%
Aug 202647.4%47.4%3.5%1.1%0.57%
Sep 2026—————

  1. 1.Bunnings

    47.4%

    Held 1st. 368K estimated branded searches, +<0.01% vs prior month. Share -4.6 points.

  2. 2.Mitre 10

    47.4%

    Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +4.9 points.

  3. 3.PlaceMakers

    3.5%

    Held 3rd. 27.1K estimated branded searches, -0.04% vs prior month. Share -0.3 points.

  4. 4.Carters

    1.1%

    Held 4th. 8.6K estimated branded searches, +21.2% vs prior month. Share +0.1 points.

  5. 5.ITM

    0.57%

    Held 5th. 4.5K estimated branded searches, +0.68% vs prior month. Share -0.1 points.

Compare search popularity between Mitre 10 and its closest rivals

How has branded search demand for Mitre 10 changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mitre 10 in New Zealand fell from 450K to 368K.
  • Across the 11 months ending August 2026, Mitre 10’s estimated Share of Search among DIY and building supplies retailers in New Zealand peaked at 48% in December 2025 and was lowest at 42.4% in June 2026.

How did search popularity change for New Zealand DIY and building supplies retailers in August 2026?

  1. In August 2026, Mitre 10 gained estimated Share of Search among DIY and building supplies retailers in New Zealand, from 42.5% to 47.4%.

  2. In August 2026, Bunnings lost estimated Share of Search among DIY and building supplies retailers in New Zealand, from 52% to 47.4%.

  3. Estimated monthly branded searches for PlaceMakers in New Zealand fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.

  4. Estimated monthly branded searches for ITM in New Zealand fell 33% over 11 measured months, from 6.7K to 4.5K in August 2026.

How is Mitre 10 measured?

Brandwave collects information about searches that people make online using Mitre 10’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • Mitre 10
  • mitre 10 building supplies
  • mitre 10 hardware

Do you work for Mitre 10? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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