Brandwave

Design Warehouse vs Mitre 10:Which is more popular?

In September 2026, Mitre 10 had more branded searches than Design Warehouse among outdoor furniture brands in New Zealand. Mitre 10 had about 368,000 branded searches, while Design Warehouse had 2,400. Mitre 10 made up 46% of all outdoor furniture brand searches we track, and Design Warehouse accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about outdoor furniture brands, Design Warehouse appeared in three of the four answers and Mitre 10 in one. Design Warehouse was mentioned before Mitre 10 in every answer that named either.

Among outdoor furniture brands in New Zealand in September 2026

Who do people search for more?

Mitre 10, about 153 searches for every 1 for Design Warehouse

Mitre 10 368K searchesDesign Warehouse 2.4K searches

Who does AI mention more?

Design Warehouse, mentioned in 3 of 4 answers, Mitre 10 in 1

Design Warehouse in 3 of 4Mitre 10 in 1 of 4

Who does AI recommend more?

Design Warehouse, named ahead of Mitre 10 in 3 of 3 answers

Design Warehouse first in 3Mitre 10 never first

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Top outdoor furniture brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Design Warehouse was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Mitre 10 was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Design Warehouse was listed before Mitre 10 in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DEVON1st
  2. Design Warehouse2nd
  3. Outside Space3rd
  4. Freedom Furniture4th
  5. Danske Møbler5th
  6. Trade Tested6th
  7. Bunnings7th
  8. Sunbrella8th
  9. Mitre 109th
  10. Keter–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Freedom Furniture3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Design Warehouse3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DEVON3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Outside Space3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Danske Møbler3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Trade Tested2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bunnings1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mitre 101 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sunbrella1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Keter0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about outdoor furniture brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Design Warehouse or Mitre 10 more popular in search?

This chart shows how often people search Google for Design Warehouse and Mitre 10 by name. Each line represents a brand's share of searches for all 11 outdoor furniture brands we track, month by month, from searches in New Zealand.

Design Warehouse and Mitre 10 among outdoor furniture brands in New Zealand, by month

Share of searches by month for Mitre 10, Design Warehouse. The figures are in the table below the chart.

View monthly share of searches table
MonthBunningsMitre 10Trade TestedFreedom FurnitureDesign WarehouseKeterDEVONOutside SpaceSunbrellaNardiDanske Møbler
Oct 202545.8%45.8%4.6%3.4%0.29%0.09%0.07%0.03%0.01%0.02%<0.01%
Nov 202545.6%45.6%5.5%2.7%0.3%0.1%0.09%0.05%0.03%0.02%<0.01%
Dec 202545.4%45.4%5.4%3.3%0.24%0.08%0.07%0.03%0.02%0.01%0%
Jan 202645%45%5.5%4.1%0.19%0.1%0.08%0.03%0.02%0.02%0%
Feb 202646.1%46.1%4.7%2.8%0.2%0.08%0.05%0.03%0.02%0.02%<0.01%
Mar 202645.8%45.8%4.7%3.4%0.24%0.08%0.05%0.02%0.01%0.02%<0.01%
Apr 202645.4%45.4%4.7%4.1%0.2%0.08%0.04%0.02%0.02%0.01%<0.01%
May 202645.8%45.8%3.9%4.1%0.24%0.08%0.04%0.01%0.02%0.01%<0.01%
Jun 202650.4%41.2%3.5%4.5%0.22%0.07%0.04%0.02%0.02%0.01%<0.01%
Jul 202650.8%41.5%3.6%3.7%0.26%0.08%0.03%0.02%<0.01%0.02%<0.01%
Aug 202646.4%46.4%3.4%3.4%0.24%0.08%0.05%0.02%0.02%0.02%<0.01%
Sep 202646%46%4.1%3.4%0.3%0.1%0.07%0.03%0.02%0.02%<0.01%

How has the Design Warehouse and Mitre 10 comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand outdoor furniture brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Mitre 10 in New Zealand fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

  2. Estimated monthly branded searches for Design Warehouse in New Zealand fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Design Warehouse’s and Mitre 10’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Design Warehouse

1 branded search term

  • design warehouse

Mitre 10

1 branded search term

  • Mitre 10

How the Brand Demand Index is measured

Other head-to-heads among outdoor furniture brands

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