Brandwave

De Winkel vs Fresh 'n Fruity:Which is more popular?

In September 2026, Fresh 'n Fruity had more branded searches than De Winkel among yoghurt brands in New Zealand. Fresh 'n Fruity had about 630 branded searches, while De Winkel had 390. Fresh 'n Fruity made up 3.1% of all yoghurt brand searches we track, and De Winkel accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about yoghurt brands, neither De Winkel nor Fresh 'n Fruity appeared in any of the five answers.

Among yoghurt brands in New Zealand in September 2026

Who do people search for more?

Fresh 'n Fruity, about 62% more searches than De Winkel

Fresh 'n Fruity 630 searchesDe Winkel 390 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

De Winkel in 0 of 5Fresh 'n Fruity in 0 of 5

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Top yoghurt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither De Winkel nor Fresh 'n Fruity showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cyclops1st
  2. The Collective2nd
  3. Anchor3rd
  4. Chobani4th
  5. Puhoi Valley4th
  6. Gopala6th
  7. Yoplait–
  8. Fresh 'n Fruity–
  9. De Winkel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cyclops5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Collective4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Puhoi Valley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chobani2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anchor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gopala1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yoplait0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fresh 'n Fruity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • De Winkel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about yoghurt brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is De Winkel or Fresh 'n Fruity more popular in search?

This chart shows how often people search Google for De Winkel and Fresh 'n Fruity by name. Each line represents a brand's share of searches for all nine yoghurt brands we track, month by month, from searches in New Zealand.

De Winkel and Fresh 'n Fruity among yoghurt brands in New Zealand, by month

Share of searches by month for Fresh 'n Fruity, De Winkel. The figures are in the table below the chart.

View monthly share of searches table
MonthChobaniThe CollectiveCyclopsYoplaitPuhoi ValleyFresh 'n FruityDe WinkelGopalaAnchor
Oct 202547.9%15.3%10.6%8.7%11%3%3.3%0.13%0.07%
Nov 202542.9%19.2%12.3%9.3%9.6%3.5%3%0.15%0.08%
Dec 202538.5%19.6%15.1%9.1%11.3%3.5%2.5%0.38%0.09%
Jan 202644.6%17.6%11.8%9.2%10.3%3.1%3.1%0.19%0.19%
Feb 202650.7%14.5%9.1%10%8.8%3.4%3%0.35%0.07%
Mar 202648.4%13.3%11.2%10.3%9%4.1%3.4%0.21%0.07%
Apr 202646.3%16.4%11.4%9.3%8.8%4.1%3.4%0.28%0.07%
May 202650.7%13%11.6%8.5%9.5%3.4%2.9%0.24%0.12%
Jun 202656.1%11.6%10.8%8.1%7.2%3.4%2.3%0.4%0.06%
Jul 202653%11%17.7%7.1%6.4%2.9%1.6%0.25%0.05%
Aug 202647.7%9.9%22.6%6.6%7.2%3.1%2.5%0.38%0.04%
Sep 202655.3%13.4%11.9%7.2%6.7%3.1%1.9%0.35%0.05%

How has the De Winkel and Fresh 'n Fruity comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Fresh 'n Fruity took it in November 2025.
  • Across the 12 months ending September 2026, De Winkel’s share of searches among yoghurt brands in New Zealand moved from 3.3% to 1.9%, and its estimated monthly branded searches moved from 500 to 390.
  • Across the 12 months ending September 2026, Fresh 'n Fruity’s share of searches among yoghurt brands in New Zealand moved from 3% to 3.1%, and its estimated monthly branded searches moved from 450 to 630.

How did search popularity change for New Zealand yoghurt brands in September 2026?

2 changes

  1. In September 2026, De Winkel lost share of searches among yoghurt brands in New Zealand, from 2.5% to 1.9%.

  2. Estimated monthly branded searches for Fresh 'n Fruity in New Zealand rose 40% over 12 measured months, from 450 to 630 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using De Winkel’s and Fresh 'n Fruity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

De Winkel

2 branded search terms

  • de winkel
  • de winkel yoghurt

Fresh 'n Fruity

4 branded search terms

  • fresh n fruity
  • fresh n fruity yoghurt
  • fresh n fruity yogurt
  • freshnfruity

How the Brand Demand Index is measured

Other head-to-heads among yoghurt brands

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