Brandwave

Dancing Sands vs Southward Distilling:Which is more popular in New Zealand?

In October 2026, Dancing Sands had more branded searches than Southward Distilling among gin brands in New Zealand. Dancing Sands had about 600 branded searches, while Southward Distilling had 350. Dancing Sands made up 4.5% of all gin brand searches we track, and Southward Distilling accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about gin brands, Dancing Sands appeared in three of the five answers and Southward Distilling in two. Dancing Sands was mentioned before Southward Distilling in three out of four answers.

Among gin brands in New Zealand in October 2026

Who do people search for more?

Dancing Sands, about 71% more searches than Southward Distilling

Dancing Sands 600 searchesSouthward Distilling 350 searches

Who does AI mention more?

Dancing Sands, mentioned in 3 of 5 answers, Southward Distilling in 2

Dancing Sands in 3 of 5Southward Distilling in 2 of 5

Who does AI recommend more?

Dancing Sands, named ahead of Southward Distilling in 3 of 4 answers

Dancing Sands first in 3Southward Distilling first in 1

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Top gin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dancing Sands was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Southward Distilling was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Dancing Sands was listed before Southward Distilling in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Scapegrace1st
  2. Awildian2nd
  3. Dancing Sands3rd
  4. Southward Distilling4th
  5. Bombay Sapphire–
  6. Tanqueray–
  7. Roku Gin–
  8. Hendrick's–
  9. Gordon's–
  10. Four Pillars–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Scapegrace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dancing Sands3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Awildian3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Southward Distilling2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bombay Sapphire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tanqueray0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roku Gin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hendrick's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gordon's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Four Pillars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Dancing Sands or Southward Distilling more popular in search?

This chart shows how often people search Google for Dancing Sands and Southward Distilling by name. Each line represents a brand's share of searches for all ten gin brands we track, month by month, from searches in New Zealand.

Dancing Sands and Southward Distilling among gin brands in New Zealand, by month

Share of searches by month for Dancing Sands, Southward Distilling. The figures are in the table below the chart.

View monthly share of searches table
MonthScapegraceBombay SapphireTanquerayRoku GinHendrick'sGordon'sDancing SandsFour PillarsSouthward DistillingAwildian
Nov 202529.7%17.3%11.7%9%9.3%4.9%6.3%4.5%3.9%3.3%
Dec 202527.4%19.6%13.1%10.4%9.6%3.3%7%3.4%3.1%3.1%
Jan 202625.7%18.7%13.3%9.3%9.7%4%8.3%4.2%3.5%3.3%
Feb 202625.9%19.5%14.5%8.8%8.2%4.2%8.5%3.8%3.8%2.8%
Mar 202625%19.7%13.3%10.8%9.4%3.9%7.1%4.1%4.4%2.4%
Apr 202622.7%20.8%13.7%10.1%9%4.3%5.8%5.4%5.8%2.4%
May 202623.7%20.4%15.4%10.8%9.2%5.2%4.1%3.9%4.7%2.6%
Jun 202623.3%19.6%17.5%9.7%8.9%4.8%4.3%4.1%5.4%2.5%
Jul 202623.6%20.2%15.9%10.8%9.7%4.7%5.3%3.7%4%2.1%
Aug 202623.2%19.9%16.6%9.8%9%6.2%4.9%4.3%3.7%2.3%
Sep 202622.1%21.1%14.7%10.4%11.6%6%4.7%3.6%3.8%2%
Oct 202621.9%21%13.6%12.4%11.8%6.9%4.5%3.9%2.6%1.5%

How has branded search for Dancing Sands and Southward Distilling changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand gin brands in October 2026?

2 changes

  1. In October 2026, Southward Distilling lost share of searches among gin brands in New Zealand, from 3.8% to 2.6%.

  2. Dancing Sands’ share of searches among gin brands in New Zealand has lost ground for 3 months in a row, from 5.3% to 4.5% in October 2026.

How are Dancing Sands’ and Southward Distilling’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Dancing Sands’ and Southward Distilling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dancing Sands

2 branded search terms

  • dancing sands
  • dancing sands gin

Southward Distilling

2 branded search terms

  • southward distilling
  • southward gin

How the Brand Demand Index is measured

Other head-to-heads among gin brands

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