Dainese vs Oxford Products:Which is more popular?
In September 2026, Dainese had more branded searches than Oxford Products among motorcycle gear brands in New Zealand. Dainese had about 390 branded searches, while Oxford Products had 30. Dainese made up 6.9% of all motorcycle gear brand searches we track, and Oxford Products accounted for 0.53%. When we asked ChatGPT and Google AI Overviews about motorcycle gear brands, Dainese appeared in all four answers and Oxford Products in two. Dainese was mentioned before Oxford Products in every answer.
Who do people search for more?
Dainese, about 13 searches for every 1 for Oxford Products
Who does AI mention more?
Dainese, mentioned in every answer we collected
Who does AI recommend more?
Dainese, named ahead of Oxford Products in every answer
Follow Dainese vs Oxford Products and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top motorcycle gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Dainese appeared in all four answers. Oxford Products was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Dainese was listed before Oxford Products in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Alpinestars1st
REV'IT!2nd- Dainese3rd
RST4th
Oxford Products5th
Shoei6th
Arai7th
HJC8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Alpinestars4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Dainese4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- REV'IT!4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- RST4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Oxford Products2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Shoei1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Arai1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- HJC1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about motorcycle gear brands
4 answers
Asked ChatGPT
“Which motorcycle gear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best motorcycle gear brands in New Zealand?”
Asked ChatGPT
“What's the best motorcycle gear brand in New Zealand for safe road riding?”
Searched Google, AI Overview
“motorcycle helmets nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“motorcycle jacket nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dainese or Oxford Products more popular in search?
This chart shows how often people search Google for Dainese and Oxford Products by name. Each line represents a brand's share of searches for all eight motorcycle gear brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dainese, Oxford Products. The figures are in the table below the chart.
View monthly share of searches table
| Month | Alpinestars | Shoei | Dainese | REV'IT! | Arai | HJC | RST | Oxford Products |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.8% | 20.6% | 8% | 5.7% | 6.9% | 6.9% | 1.6% | 0.53% |
| Nov 2025 | 49.6% | 21.6% | 7.9% | 5.3% | 6.7% | 6.9% | 1.5% | 0.51% |
| Dec 2025 | 52.2% | 17.5% | 8.7% | 6.7% | 6.2% | 6.4% | 1.7% | 0.58% |
| Jan 2026 | 50.3% | 20.6% | 7.9% | 7% | 7.2% | 4.7% | 2% | 0.54% |
| Feb 2026 | 50.4% | 20.1% | 7.1% | 6% | 7.3% | 7.5% | 1.1% | 0.56% |
| Mar 2026 | 54.4% | 19.1% | 6.3% | 5.5% | 6.7% | 5.5% | 1.9% | 0.68% |
| Apr 2026 | 50.4% | 19.9% | 7.2% | 5.7% | 7.2% | 7.2% | 2% | 0.54% |
| May 2026 | 48.7% | 24.6% | 6.5% | 5.3% | 7.8% | 5.2% | 1.5% | 0.49% |
| Jun 2026 | 51.9% | 21.6% | 6.2% | 5.5% | 6.7% | 5.7% | 1.9% | 0.35% |
| Jul 2026 | 53% | 21.1% | 6.3% | 5.7% | 5.7% | 5.9% | 1.6% | 0.54% |
| Aug 2026 | 53.9% | 20.6% | 5.8% | 6.2% | 5.3% | 5.3% | 2.2% | 0.67% |
| Sep 2026 | 54.1% | 19% | 6.9% | 6.5% | 5.6% | 5.6% | 1.6% | 0.53% |
How has the Dainese and Oxford Products comparison changed over the last 12 months?
3 findings
- Dainese was ahead of Oxford Products in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dainese’s share of searches among motorcycle gear brands in New Zealand moved from 8% to 6.9%, and its estimated monthly branded searches moved from 450 to 390.
- Across the 12 months ending September 2026, Oxford Products’ share of searches among motorcycle gear brands in New Zealand held steady at 0.53%, and its estimated monthly branded searches held steady at 30.
How did search popularity change for New Zealand motorcycle gear brands in September 2026?
1 change
In September 2026, Dainese overtook REV'IT! to rank 3rd among motorcycle gear brands in New Zealand, with 6.9% of the searches.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Dainese’s and Oxford Products’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dainese
8 branded search terms
- dainese
- dainese boots
- dainese gloves
- dainese helmet
- dainese jacket
- dainese moto jacket
- dainese riding gear
- dainese sizing
Oxford Products
2 branded search terms
- oxford motorcycle
- oxford products
Other head-to-heads among motorcycle gear brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.