Brandwave

Crisp vs Intercom:Which is more popular?

In September 2026, Intercom had more branded searches than Crisp among customer support platforms in New Zealand. Intercom had about 10 branded searches, while Crisp had 0. Intercom made up 0.44% of all customer support platform searches we track, and Crisp accounted for 0%. When we asked ChatGPT and Google AI Overviews about customer support platforms, Intercom appeared in three of the four answers and Crisp in none.

Among customer support platforms in New Zealand in September 2026

Who do people search for more?

Intercom, the only one of the two with measured searches

Intercom 10 searchesCrisp 0 searches

Who does AI mention more?

Intercom, mentioned in 3 of 4 answers, Crisp in 0

Intercom in 3 of 4Crisp in 0 of 4

Who does AI recommend more?

Intercom, the only one of the two named

Intercom first in 3Crisp never named

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Top customer support platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Intercom was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Crisp did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zendesk1st
  2. Freshdesk2nd
  3. Intercom3rd
  4. Zoho Desk4th
  5. Gorgias5th
  6. Help Scout–
  7. Tidio–
  8. Crisp–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zendesk4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Freshdesk4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Zoho Desk3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gorgias3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Intercom3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Help Scout0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tidio0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Crisp0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about customer support platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Crisp or Intercom more popular in search?

This chart shows how often people search Google for Crisp and Intercom by name. Each line represents a brand's share of searches for all eight customer support platforms we track, month by month, from searches in New Zealand.

Crisp and Intercom among customer support platforms in New Zealand, by month

Share of searches by month for Intercom, Crisp. The figures are in the table below the chart.

View monthly share of searches table
MonthZendeskZoho DeskFreshdeskGorgiasHelp ScoutTidioIntercomCrisp
Oct 202548%14%14%11.5%6.1%6.1%0.36%0%
Nov 202542.3%13%15.9%15.9%6.9%5.7%0.41%0%
Dec 202542.9%15.1%15.1%15.1%6.6%4.2%0.47%0.47%
Jan 202643.8%13.6%13.6%16.6%4.7%7.2%0%0.43%
Feb 202643.6%13.3%13.3%16.2%4.6%8.7%0.41%0%
Mar 202641.1%15.4%15.4%15.4%5.5%6.7%0.4%0%
Apr 202634.7%15%12.2%22.5%6.6%8%0.47%0.47%
May 202645.2%14%11.4%17.1%3.9%7.5%0.44%0.44%
Jun 202643.6%13.7%13.7%16.7%6%6%0.43%0%
Jul 202644.3%12.8%12.8%19.2%5.4%4.4%0.49%0.49%
Aug 202642.6%13.5%13.5%20.3%5.9%3.8%0.42%0%
Sep 202644.9%17.3%14.2%14.2%4.9%4%0.44%0%

How has the Crisp and Intercom comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Crisp took it in January 2026, Intercom took it in February 2026.
  • Across the 12 months ending September 2026, Crisp’s share of searches among customer support platforms in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.
  • Across the 12 months ending September 2026, Intercom’s share of searches among customer support platforms in New Zealand moved from 0.36% to 0.44%, and its estimated monthly branded searches held steady at 10.

How did search popularity change for New Zealand customer support platforms in September 2026?

0 changes

Neither Crisp nor Intercom moved beyond provider rounding among customer support platforms in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Crisp’s and Intercom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crisp

1 branded search term

  • crisp customer support

Intercom

1 branded search term

  • intercom chat

How the Brand Demand Index is measured

Other head-to-heads among customer support platforms

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