Crisp vs Intercom:Which is more popular?
In September 2026, Intercom had more branded searches than Crisp among customer support platforms in New Zealand. Intercom had about 10 branded searches, while Crisp had 0. Intercom made up 0.44% of all customer support platform searches we track, and Crisp accounted for 0%. When we asked ChatGPT and Google AI Overviews about customer support platforms, Intercom appeared in three of the four answers and Crisp in none.
Who do people search for more?
Intercom, the only one of the two with measured searches
Who does AI mention more?
Intercom, mentioned in 3 of 4 answers, Crisp in 0
Who does AI recommend more?
Intercom, the only one of the two named
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Top customer support platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Intercom was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Crisp did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Zendesk4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Freshdesk4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Zoho Desk3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Gorgias3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Intercom3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Help Scout0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tidio0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Crisp0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about customer support platforms
4 answers
Asked ChatGPT
“Which customer support platform should I use in New Zealand?”
Asked ChatGPT
“What are the best customer support platforms in New Zealand?”
Asked ChatGPT
“What's the best customer support platform in New Zealand for a growing service team?”
Searched Google, AI Overview
“customer support platforms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“help desk software nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Crisp or Intercom more popular in search?
This chart shows how often people search Google for Crisp and Intercom by name. Each line represents a brand's share of searches for all eight customer support platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Intercom, Crisp. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zendesk | Zoho Desk | Freshdesk | Gorgias | Help Scout | Tidio | Intercom | Crisp |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48% | 14% | 14% | 11.5% | 6.1% | 6.1% | 0.36% | 0% |
| Nov 2025 | 42.3% | 13% | 15.9% | 15.9% | 6.9% | 5.7% | 0.41% | 0% |
| Dec 2025 | 42.9% | 15.1% | 15.1% | 15.1% | 6.6% | 4.2% | 0.47% | 0.47% |
| Jan 2026 | 43.8% | 13.6% | 13.6% | 16.6% | 4.7% | 7.2% | 0% | 0.43% |
| Feb 2026 | 43.6% | 13.3% | 13.3% | 16.2% | 4.6% | 8.7% | 0.41% | 0% |
| Mar 2026 | 41.1% | 15.4% | 15.4% | 15.4% | 5.5% | 6.7% | 0.4% | 0% |
| Apr 2026 | 34.7% | 15% | 12.2% | 22.5% | 6.6% | 8% | 0.47% | 0.47% |
| May 2026 | 45.2% | 14% | 11.4% | 17.1% | 3.9% | 7.5% | 0.44% | 0.44% |
| Jun 2026 | 43.6% | 13.7% | 13.7% | 16.7% | 6% | 6% | 0.43% | 0% |
| Jul 2026 | 44.3% | 12.8% | 12.8% | 19.2% | 5.4% | 4.4% | 0.49% | 0.49% |
| Aug 2026 | 42.6% | 13.5% | 13.5% | 20.3% | 5.9% | 3.8% | 0.42% | 0% |
| Sep 2026 | 44.9% | 17.3% | 14.2% | 14.2% | 4.9% | 4% | 0.44% | 0% |
How has the Crisp and Intercom comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Crisp took it in January 2026, Intercom took it in February 2026.
- Across the 12 months ending September 2026, Crisp’s share of searches among customer support platforms in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.
- Across the 12 months ending September 2026, Intercom’s share of searches among customer support platforms in New Zealand moved from 0.36% to 0.44%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand customer support platforms in September 2026?
0 changes
Neither Crisp nor Intercom moved beyond provider rounding among customer support platforms in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Crisp’s and Intercom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among customer support platforms

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