Brandwave

Cressi vs Shearwater:Which is more popular?

In September 2026, Cressi had more branded searches than Shearwater among dive computer brands in New Zealand. Cressi had about 70 branded searches, while Shearwater had 20. Cressi made up 7% of all dive computer brand searches we track, and Shearwater accounted for 2%. When we asked ChatGPT and Google AI Overviews about dive computer brands, Shearwater appeared in all five answers and Cressi in none.

Among dive computer brands in New Zealand in September 2026

Who do people search for more?

Cressi, about 4 searches for every 1 for Shearwater

Cressi 70 searchesShearwater 20 searches

Who does AI mention more?

Shearwater, mentioned in every answer we collected

Shearwater in 5 of 5Cressi in 0 of 5

Who does AI recommend more?

Shearwater, the only one of the two named

Shearwater first in 4Cressi never named

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Top dive computer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shearwater appeared in all five answers. Cressi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shearwater1st
  2. Garmin2nd
  3. Suunto3rd
  4. Mares4th
  5. Scubapro–
  6. Cressi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Suunto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shearwater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garmin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mares3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scubapro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cressi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dive computer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cressi or Shearwater more popular in search?

This chart shows how often people search Google for Cressi and Shearwater by name. Each line represents a brand's share of searches for all six dive computer brands we track, month by month, from searches in New Zealand.

Cressi and Shearwater among dive computer brands in New Zealand, by month

Share of searches by month for Cressi, Shearwater. The figures are in the table below the chart.

View monthly share of searches table
MonthSuuntoGarminScubaproCressiMaresShearwater
Oct 202564.3%12.5%7.1%9.8%2.7%3.6%
Nov 202556.3%16.4%7.8%13.3%3.1%3.1%
Dec 202549.6%17.6%10.1%14.3%4.2%4.2%
Jan 202652.2%15.2%10.9%15.2%2.9%3.6%
Feb 202659%14%8%11%4%4%
Mar 202663.4%15.1%8.6%7.5%2.2%3.2%
Apr 202663.4%15.1%8.6%5.4%2.2%5.4%
May 202665.6%10%10%7.8%2.2%4.4%
Jun 202662.8%11.7%10.6%7.4%2.1%5.3%
Jul 202663.2%11.8%10.5%6.6%3.9%3.9%
Aug 202662.8%11.7%8.5%9.6%3.2%4.3%
Sep 202672%9%8%7%2%2%

How has the Cressi and Shearwater comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand dive computer brands in September 2026?

2 changes
  1. In September 2026, Cressi lost share of searches among dive computer brands in New Zealand, from 9.6% to 7%.

  2. In September 2026, Shearwater lost share of searches among dive computer brands in New Zealand, from 4.3% to 2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Cressi’s and Shearwater’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cressi

1 branded search term

  • cressi

Shearwater

2 branded search terms

  • shearwater dive computer
  • shearwater perdix

How the Brand Demand Index is measured

Other head-to-heads among dive computer brands

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