Brandwave

Continental Cars vs Giltrap Porsche:Which is more popular?

In September 2026, Continental Cars had more branded searches than Giltrap Porsche among premium and performance car dealers in New Zealand. Continental Cars had about 1,600 branded searches, while Giltrap Porsche had 1,300. Continental Cars made up 12.4% of all premium and performance car dealer searches we track, and Giltrap Porsche accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about premium and performance car dealers, Continental Cars appeared in three of the five answers and Giltrap Porsche in two. Continental Cars was mentioned before Giltrap Porsche in two out of three answers.

Among premium and performance car dealers in New Zealand in September 2026

Who do people search for more?

Continental Cars, about 23% more searches than Giltrap Porsche

Continental Cars 1.6K searchesGiltrap Porsche 1.3K searches

Who does AI mention more?

Continental Cars, mentioned in 3 of 5 answers, Giltrap Porsche in 2

Continental Cars in 3 of 5Giltrap Porsche in 2 of 5

Who does AI recommend more?

Continental Cars, named ahead of Giltrap Porsche in 2 of 3 answers

Continental Cars first in 2Giltrap Porsche first in 1

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Top premium and performance car dealers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Continental Cars was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Giltrap Porsche was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Continental Cars was listed before Giltrap Porsche in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giltrap Prestige1st
  2. Sunday Drive2nd
  3. Continental Cars3rd
  4. Giltrap Porsche4th
  5. Luxxio Vehicles5th
  6. Southern Specialist Cars5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sunday Drive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Continental Cars3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Southern Specialist Cars3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Luxxio Vehicles2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giltrap Porsche2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Giltrap Prestige2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about premium and performance car dealers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Continental Cars or Giltrap Porsche more popular in search?

This chart shows how often people search Google for Continental Cars and Giltrap Porsche by name. Each line represents a brand's share of searches for all six premium and performance car dealers we track, month by month, from searches in New Zealand.

Continental Cars and Giltrap Porsche among premium and performance car dealers in New Zealand, by month

Share of searches by month for Continental Cars, Giltrap Porsche. The figures are in the table below the chart.

View monthly share of searches table
MonthSunday DriveLuxxio VehiclesContinental CarsGiltrap PorscheSouthern Specialist CarsGiltrap Prestige
Oct 202557.4%9.2%13.5%9.2%9.2%1.5%
Nov 202557.2%9.2%13.4%11.3%7.1%1.8%
Dec 202558.7%9.4%11.6%9.4%9.4%1.5%
Jan 202658.7%9.4%11.6%9.4%9.4%1.5%
Feb 202660%9.6%11.8%9.6%7.4%1.6%
Mar 202660.7%8%11.6%9.8%8%2%
Apr 202660.1%9.7%11.9%9.7%7.4%1.3%
May 202657.6%11.4%11.4%9.2%9.2%1.2%
Jun 202657.4%13.5%11.3%9.2%7.1%1.5%
Jul 202660%11.5%9.7%7.9%9.7%1.3%
Aug 202650.4%14.5%12.2%9.9%9.9%3%
Sep 202651.1%14.7%12.4%10.1%10.1%1.6%

How has the Continental Cars and Giltrap Porsche comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand premium and performance car dealers in September 2026?

1 change

  1. Estimated monthly branded searches for Continental Cars in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Continental Cars’ and Giltrap Porsche’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Continental Cars

1 branded search term

  • Continental Cars

Giltrap Porsche

1 branded search term

  • giltrap porsche

How the Brand Demand Index is measured

Other head-to-heads among premium and performance car dealers

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