Brandwave

How popular isGiltrap Porsche?

In September 2026, people searched for Giltrap Porsche by name about 1,300 times in New Zealand, about the same as the previous year. These searches made up 10.1% of all New Zealand premium and performance car dealer searches, placing Giltrap Porsche fourth out of six dealers. When we asked both ChatGPT and Google AI Overviews about premium and performance car dealers, Giltrap Porsche appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Giltrap Porsche is the fourth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. Sunday DriveShare of searches 51.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Luxxio VehiclesShare of searches 14.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. Continental CarsShare of searches 12.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Giltrap PorscheShare of searches 10.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Southern Specialist CarsShare of searches 10.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top premium and performance car dealers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Giltrap Porsche was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Giltrap Porsche is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giltrap Prestige1st
  2. Sunday Drive2nd
  3. Continental Cars3rd
  4. Giltrap Porsche4th
  5. Luxxio Vehicles5th
  6. Southern Specialist Cars5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sunday Drive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Continental Cars3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Southern Specialist Cars3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Luxxio Vehicles2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giltrap Porsche2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Giltrap Prestige2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about premium and performance car dealers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which premium and performance car dealers compete with Giltrap Porsche?

Giltrap Porsche against premium and performance car dealers in New Zealand, by month

Share of searches by month for Sunday Drive, Luxxio Vehicles, Continental Cars, Giltrap Porsche, Southern Specialist Cars. The figures are in the table below the chart.

View monthly share of searches table
MonthSunday DriveLuxxio VehiclesContinental CarsGiltrap PorscheSouthern Specialist CarsGiltrap Prestige
Oct 202557.4%9.2%13.5%9.2%9.2%1.5%
Nov 202557.2%9.2%13.4%11.3%7.1%1.8%
Dec 202558.7%9.4%11.6%9.4%9.4%1.5%
Jan 202658.7%9.4%11.6%9.4%9.4%1.5%
Feb 202660%9.6%11.8%9.6%7.4%1.6%
Mar 202660.7%8%11.6%9.8%8%2%
Apr 202660.1%9.7%11.9%9.7%7.4%1.3%
May 202657.6%11.4%11.4%9.2%9.2%1.2%
Jun 202657.4%13.5%11.3%9.2%7.1%1.5%
Jul 202660%11.5%9.7%7.9%9.7%1.3%
Aug 202650.4%14.5%12.2%9.9%9.9%3%
Sep 202651.1%14.7%12.4%10.1%10.1%1.6%
  1. 1.Sunday Drive

    51.1%

    Held 1st. 6.6K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. Held 2nd. 1.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. Held 6th. 210 estimated branded searches, -46.2% vs prior month. Share -1.4 points.

Compare popularity between Giltrap Porsche and its closest rivals

Every comparison with Giltrap Porsche

5 comparisons

How has branded search demand for Giltrap Porsche changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Giltrap Porsche in New Zealand held steady at 1.3K.
  • Across the 12 months ending September 2026, Giltrap Porsche’s share of searches among premium and performance car dealers in New Zealand increased from 9.2% to 10.1%.
  • Across the 12 months ending September 2026, Giltrap Porsche’s share of searches among premium and performance car dealers in New Zealand peaked at 11.3% in November 2025 and was lowest at 7.9% in July 2026.
  • Across the 12 months ending September 2026, Giltrap Porsche fell from 3rd to 4th among premium and performance car dealers in New Zealand.

How did search popularity change for New Zealand premium and performance car dealers in September 2026?

5 changes
  1. In September 2026, Sunday Drive gained share of searches among premium and performance car dealers in New Zealand, from 50.4% to 51.1%.

  2. In September 2026, Giltrap Prestige lost share of searches among premium and performance car dealers in New Zealand, from 3% to 1.6%.

  3. Southern Specialist Cars’ share of searches among premium and performance car dealers in New Zealand has gained ground for 3 months in a row, from 7.1% to 10.1% in September 2026.

  4. Estimated monthly branded searches for Luxxio Vehicles in New Zealand rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026.

  5. Estimated monthly branded searches for Continental Cars in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are Giltrap Porsche’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Giltrap Porsche’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • giltrap porsche

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How the Brand Demand Index is measured

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Is Giltrap Porsche your brand?

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