Brandwave

Coleman vs Gasmate:Which is more popular?

In September 2026, Gasmate had more branded searches than Coleman among portable grill brands in New Zealand. Gasmate had about 820 branded searches, while Coleman had 10. Gasmate made up 23.6% of all portable grill brand searches we track, and Coleman accounted for 0.29%. When we asked ChatGPT and Google AI Overviews about portable grill brands, Gasmate appeared in three of the five answers and Coleman in one. Gasmate was mentioned before Coleman in every answer.

Among portable grill brands in New Zealand in September 2026

Who do people search for more?

Gasmate, about 82 searches for every 1 for Coleman

Gasmate 820 searchesColeman 10 searches

Who does AI mention more?

Gasmate, mentioned in 3 of 5 answers, Coleman in 1

Gasmate in 3 of 5Coleman in 1 of 5

Who does AI recommend more?

Gasmate, named ahead of Coleman in every answer

Gasmate first in 3Coleman never first

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Top portable grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gasmate was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Coleman was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gasmate was listed before Coleman in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Gasmate2nd
  3. Napoleon3rd
  4. Coleman4th
  5. Traeger–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gasmate3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Napoleon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coleman1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about portable grill brands

5 answers
  • Asked ChatGPT

    “Which portable grill brand should I buy in New Zealand?”

    1. 1Weber
    2. 2Gasmate
    3. 3Napoleon
  • Asked ChatGPT

    “What are the best portable grill brands in New Zealand?”

    1. 1Weber
    2. 2Gasmate
    3. 3Napoleon
  • Asked ChatGPT

    “What's the best portable grill brand in New Zealand for camping?”

    1. 1Weber
    2. 2Gasmate
    3. 3Coleman
  • Searched Google, AI Overview

    “portable bbq nz”

    1. 1Weber
  • Searched Google, AI Overview

    “best portable grill”

    1. 1Weber

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Coleman or Gasmate more popular in search?

This chart shows how often people search Google for Coleman and Gasmate by name. Each line represents a brand's share of searches for all five portable grill brands we track, month by month, from searches in New Zealand.

Coleman and Gasmate among portable grill brands in New Zealand, by month

Share of searches by month for Gasmate, Coleman. The figures are in the table below the chart.

View monthly share of searches table
MonthTraegerGasmateWeberNapoleonColeman
Oct 202563.8%27.8%6.4%1.7%0.25%
Nov 202565.4%24%8.1%2.3%0.21%
Dec 202569.2%22.1%7.2%1.3%0.15%
Jan 202661.3%28.5%8.8%1.1%0.23%
Feb 202661.6%29.5%7.2%1.4%0.34%
Mar 202661.4%31.1%5.3%1.9%0.38%
Apr 202663.1%30.5%5.2%1.2%0%
May 202669.3%21.1%6.9%2.3%0.33%
Jun 202669%25.3%4.5%0.82%0.41%
Jul 202667.1%21.1%9%2.4%0.35%
Aug 202667.5%21.7%8.3%2.2%0.32%
Sep 202665.5%23.6%9.2%1.4%0.29%

How has the Coleman and Gasmate comparison changed over the last 12 months?

3 findings
  • Gasmate was ahead of Coleman in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Coleman’s share of searches among portable grill brands in New Zealand moved from 0.25% to 0.29%, and its estimated monthly branded searches held steady at 10.
  • Across the 12 months ending September 2026, Gasmate’s share of searches among portable grill brands in New Zealand moved from 27.8% to 23.6%, and its estimated monthly branded searches moved from 1.1K to 820.

How did search popularity change for New Zealand portable grill brands in September 2026?

1 change
  1. In September 2026, Gasmate gained share of searches among portable grill brands in New Zealand, from 21.7% to 23.6%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Coleman’s and Gasmate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coleman

1 branded search term

  • coleman portable grill

Gasmate

4 branded search terms

  • gasmate
  • gasmate burner
  • gasmate cookers
  • gasmate odyssey

How the Brand Demand Index is measured

Other head-to-heads among portable grill brands

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