Brandwave

Cloud Nine vs VS Sassoon:Which is more popular?

In September 2026, VS Sassoon had more branded searches than Cloud Nine among hair styling tool brands in New Zealand. VS Sassoon had about 480 branded searches, while Cloud Nine had 340. VS Sassoon made up 0.8% of all hair styling tool brand searches we track, and Cloud Nine accounted for 0.57%. When we asked ChatGPT and Google AI Overviews about hair styling tool brands, Cloud Nine appeared in two of the five answers and VS Sassoon in one. Cloud Nine was mentioned before VS Sassoon in every answer that named either.

Among hair styling tool brands in New Zealand in September 2026

Who do people search for more?

VS Sassoon, about 41% more searches than Cloud Nine

VS Sassoon 480 searchesCloud Nine 340 searches

Who does AI mention more?

Cloud Nine, mentioned in 2 of 5 answers, VS Sassoon in 1

Cloud Nine in 2 of 5VS Sassoon in 1 of 5

Who does AI recommend more?

Cloud Nine, named ahead of VS Sassoon in 2 of 2 answers

Cloud Nine first in 2VS Sassoon never first

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Top hair styling tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cloud Nine was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. VS Sassoon was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cloud Nine was listed before VS Sassoon in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. ghd2nd
  3. Shark Beauty3rd
  4. Cloud Nine4th
  5. Remington5th
  6. VS Sassoon6th
  7. BaByliss–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ghd5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remington4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shark Beauty3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloud Nine2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VS Sassoon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair styling tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Cloud Nine or VS Sassoon more popular in search?

This chart shows how often people search Google for Cloud Nine and VS Sassoon by name. Each line represents a brand's share of searches for all seven hair styling tool brands we track, month by month, from searches in New Zealand.

Cloud Nine and VS Sassoon among hair styling tool brands in New Zealand, by month

Share of searches by month for VS Sassoon, Cloud Nine. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonghdShark BeautyRemingtonBaBylissVS SassoonCloud Nine
Oct 202553.8%30.2%9.7%2.2%2.5%0.88%0.73%
Nov 202557%27.8%10.5%1.8%1.5%0.66%0.7%
Dec 202556.8%25.3%12.2%2.4%1.8%0.92%0.64%
Jan 202656.2%25.6%11.3%2.6%2.6%1%0.73%
Feb 202651.9%31.4%8.6%2.5%2.8%0.95%1.8%
Mar 202653.5%33.1%6.9%2.2%2.7%0.86%0.73%
Apr 202652.8%32.5%8%2.7%2.7%0.83%0.58%
May 202653.1%29.6%10.3%2.9%2.5%1.2%0.57%
Jun 202651.9%31.3%9.7%2.6%3%0.78%0.66%
Jul 202652.9%29.1%11.5%2.7%2.3%0.88%0.49%
Aug 202652.9%30%9.6%3.2%2.6%1.1%0.63%
Sep 202655.8%29.1%8.6%2.9%2.2%0.8%0.57%

How has the Cloud Nine and VS Sassoon comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Cloud Nine took it in November 2025, VS Sassoon took it in December 2025, Cloud Nine took it in February 2026, VS Sassoon took it in March 2026.
  • Across the 12 months ending September 2026, Cloud Nine’s share of searches among hair styling tool brands in New Zealand moved from 0.73% to 0.57%, and its estimated monthly branded searches moved from 400 to 340.
  • Across the 12 months ending September 2026, VS Sassoon’s share of searches among hair styling tool brands in New Zealand moved from 0.88% to 0.8%, and its estimated monthly branded searches held steady at 480.

How did search popularity change for New Zealand hair styling tool brands in September 2026?

1 change

  1. Estimated monthly branded searches for Cloud Nine in New Zealand fell 15% over 12 measured months, from 400 to 340 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Cloud Nine’s and VS Sassoon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cloud Nine

2 branded search terms

  • cloud nine hair
  • cloud nine straightener

VS Sassoon

1 branded search term

  • vssassoon

How the Brand Demand Index is measured

Other head-to-heads among hair styling tool brands

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