Brandwave

Chapsy Recruitment vs Tradestaff Rotorua:Which is more popular?

In September 2026, Tradestaff Rotorua had more branded searches than Chapsy Recruitment among Rotorua recruitment agencies in New Zealand. Tradestaff Rotorua had about 260 branded searches, while Chapsy Recruitment had 10. Tradestaff Rotorua made up 38.2% of all Rotorua recruitment agency searches we track, and Chapsy Recruitment accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about Rotorua recruitment agencies, Tradestaff Rotorua appeared in all three answers and Chapsy Recruitment in none.

Among Rotorua recruitment agencies in New Zealand in September 2026

Who do people search for more?

Tradestaff Rotorua, about 26 searches for every 1 for Chapsy Recruitment

Tradestaff Rotorua 260 searchesChapsy Recruitment 10 searches

Who does AI mention more?

Tradestaff Rotorua, mentioned in every answer we collected

Tradestaff Rotorua in 3 of 3Chapsy Recruitment in 0 of 3

Who does AI recommend more?

Tradestaff Rotorua, the only one of the two named

Tradestaff Rotorua first in 3Chapsy Recruitment never named

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Top Rotorua recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Tradestaff Rotorua appeared in all three answers. Chapsy Recruitment did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Personnel Resources1st
  2. Talent ID2nd
  3. Tradestaff Rotorua3rd
  4. OneStaff4th
  5. RecruitNet5th
  6. ALH6th
  7. Chapsy Recruitment–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Chapsy Recruitment or Tradestaff Rotorua more popular in search?

This chart shows how often people search Google for Chapsy Recruitment and Tradestaff Rotorua by name. Each line represents a brand's share of searches for all seven Rotorua recruitment agencies we track, month by month, from searches in New Zealand.

Chapsy Recruitment and Tradestaff Rotorua among Rotorua recruitment agencies in New Zealand, by month

Share of searches by month for Tradestaff Rotorua, Chapsy Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffTradestaff RotoruaPersonnel ResourcesALHTalent IDChapsy RecruitmentRecruitNet
Oct 202526.3%45.6%14%7%7%0%0%
Nov 202525.6%39.5%20.9%7%4.7%0%2.3%
Dec 202534.2%36.8%15.8%7.9%5.3%0%0%
Jan 202629.1%30.9%21.8%9.1%7.3%0%1.8%
Feb 202620.8%43.8%14.6%8.3%12.5%0%0%
Mar 202628.3%43.3%11.7%8.3%8.3%0%0%
Apr 202633.9%35.6%16.9%5.1%6.8%1.7%0%
May 202642.9%30%15.7%5.7%5.7%0%0%
Jun 202636.1%29.2%22.2%5.6%5.6%0%1.4%
Jul 202636.8%29.8%17.5%10.5%5.3%0%0%
Aug 202633.3%38.9%9.3%11.1%5.6%0%1.9%
Sep 202638.2%38.2%11.8%5.9%4.4%1.5%0%

How has the Chapsy Recruitment and Tradestaff Rotorua comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua recruitment agencies in September 2026?

3 changes

  1. In September 2026, OneStaff overtook Tradestaff Rotorua to become the leader among Rotorua recruitment agencies in New Zealand, with 38.2% of the searches.

  2. In September 2026, Chapsy Recruitment overtook RecruitNet to rank 6th among Rotorua recruitment agencies in New Zealand, with 1.5% of the searches.

  3. In September 2026, Tradestaff Rotorua lost share of searches among Rotorua recruitment agencies in New Zealand, from 38.9% to 38.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Chapsy Recruitment’s and Tradestaff Rotorua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chapsy Recruitment

1 branded search term

  • chapsy recruitment

Tradestaff Rotorua

1 branded search term

  • tradestaff rotorua

How the Brand Demand Index is measured

Other head-to-heads among Rotorua recruitment agencies

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