Century 21 vs One Agency:Which is more popular by branded search in New Zealand?
In August 2026, One Agency had more branded searches than Century 21 among residential real estate agencies in New Zealand. One Agency was estimated to have 870 branded searches compared to Century 21’s 30, and held a 0.46% Share of Search versus Century 21’s 0.02%.
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Which is more popular in search, Century 21 or One Agency?
Consumer-facing real estate agency brands that market and sell residential property in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for One Agency, Century 21. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray White | Harcourts | Bayleys | Barfoot & Thompson | Property Brokers | Arizto | EVES Real Estate | Lodge Real Estate | LJ Hooker | Raine & Horne | Tremains | Tall Poppy | Professionals Real Estate | Summit Real Estate | New Zealand Sotheby’s International Realty | Tommy’s Real Estate | Lowe & Co | One Agency | First National Real Estate | Harveys Real Estate | Iron Bridge Real Estate | Century 21 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 19.6% | 12.3% | 11% | 7.1% | 4.2% | 2.5% | 1.8% | 2% | 1.4% | 1% | 0.97% | 0.98% | 0.96% | 0.47% | 0.7% | 0.7% | 0.63% | 0.4% | 0.05% | 0.04% | 0.01% |
| Nov 2025 | 32.6% | 17.6% | 12.5% | 11.3% | 7.3% | 3.8% | 2.5% | 1.9% | 2% | 1.4% | 1% | 1% | 1% | 0.97% | 0.55% | 0.62% | 0.73% | 0.57% | 0.35% | 0.05% | 0.05% | 0.01% |
| Dec 2025 | 34.2% | 18.1% | 12.1% | 10.2% | 6.6% | 3.9% | 2.6% | 1.7% | 2.1% | 1.4% | 1.1% | 1% | 1.3% | 0.91% | 0.46% | 0.58% | 0.52% | 0.57% | 0.36% | 0.05% | 0.05% | 0.01% |
| Jan 2026 | 32.5% | 17.8% | 10.7% | 11.6% | 7.4% | 4.5% | 2.9% | 1.7% | 2.4% | 1.4% | 0.95% | 0.98% | 1% | 0.89% | 0.48% | 0.59% | 1.1% | 0.63% | 0.37% | 0.05% | 0.05% | 0.01% |
| Feb 2026 | 32% | 17.6% | 11.8% | 11.4% | 7.3% | 5.4% | 2.5% | 1.8% | 1.7% | 1.6% | 0.97% | 1% | 1.1% | 0.88% | 0.53% | 0.79% | 0.73% | 0.52% | 0.32% | 0.04% | 0.04% | 0.02% |
| Mar 2026 | 32.5% | 18.3% | 11.3% | 12.8% | 6.7% | 5% | 2.5% | 1.7% | 1.3% | 1.2% | 0.99% | 0.9% | 1.1% | 0.82% | 0.54% | 0.62% | 0.8% | 0.5% | 0.32% | 0.04% | 0.04% | 0.03% |
| Apr 2026 | 35.3% | 17.8% | 10.6% | 10.5% | 6.7% | 5.2% | 2.6% | 1.9% | 1.4% | 1.3% | 1% | 0.91% | 1.1% | 0.9% | 0.55% | 0.66% | 0.66% | 0.47% | 0.32% | 0.04% | 0.04% | 0.02% |
| May 2026 | 32.7% | 17.9% | 11.7% | 10.5% | 7.8% | 5.4% | 2.6% | 2.1% | 1.3% | 1.5% | 0.93% | 0.97% | 1.1% | 0.84% | 0.56% | 0.67% | 0.66% | 0.46% | 0.31% | 0.04% | 0.05% | 0.02% |
| Jun 2026 | 34.1% | 18.1% | 11% | 11% | 6.9% | 5% | 2.9% | 2.2% | 1.4% | 1.4% | 0.97% | 0.8% | 1.1% | 0.73% | 0.48% | 0.64% | 0.53% | 0.41% | 0.32% | 0.06% | 0.05% | 0.02% |
| Jul 2026 | 35% | 17.1% | 10.9% | 11.3% | 7.1% | 4.9% | 2.6% | 1.9% | 1.5% | 1.4% | 0.96% | 0.87% | 1% | 0.76% | 0.58% | 0.66% | 0.55% | 0.44% | 0.35% | 0.03% | 0.04% | 0.02% |
| Aug 2026 | 32.8% | 18.5% | 11% | 10.7% | 7% | 5.5% | 2.9% | 1.8% | 1.5% | 1.3% | 1% | 0.97% | 0.95% | 0.86% | 0.81% | 0.72% | 0.68% | 0.46% | 0.32% | 0.05% | 0.02% | 0.02% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Century 21 and One Agency comparison changed over the last 12 months?
3 findings
- One Agency was ahead of Century 21 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Century 21’s estimated Share of Search among residential real estate agencies in New Zealand moved from 0.01% to 0.02%, and its estimated monthly branded searches held steady at 30.
- Across the 11 months ending August 2026, One Agency’s estimated Share of Search among residential real estate agencies in New Zealand moved from 0.63% to 0.46%, and its estimated monthly branded searches moved from 1.4K to 870.
How did search popularity change for New Zealand residential real estate agencies in August 2026?
1 change
Estimated monthly branded searches for One Agency in New Zealand fell 39.6% over 11 measured months, from 1.4K to 870 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Century 21’s and One Agency’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Century 21
2 branded search terms
- century 21 nz
- century 21 real estate nz
One Agency
8 branded search terms
- one agency
- one agency invercargill
- one agency new zealand
- one agency nz
- one agency queenstown
- one agency real estate
- oneagency
- oneagency.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.