Carrd vs Milkshake:Which is more popular?
In September 2026, Carrd had more branded searches than Milkshake among link in bio tools in New Zealand. Carrd had about 1,440 branded searches, while Milkshake had 10. Carrd made up 18.6% of all link in bio tool searches we track, and Milkshake accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about link in bio tools, Milkshake appeared in three of the five answers and Carrd in two. Carrd and Milkshake were each mentioned first in two of the four answers that named either.
Who do people search for more?
Carrd, about 144 searches for every 1 for Milkshake
Who does AI mention more?
Milkshake, mentioned in 3 of 5 answers, Carrd in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top link in bio tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Milkshake was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Carrd was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Carrd and Milkshake were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Linktree1st
Beacons2nd- Milkshake3rd
Lnk.Bio4th- Carrd5th
Stan Store6th
Later Linkin.bio7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Linktree5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Beacons5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lnk.Bio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Milkshake3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Carrd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Later Linkin.bio2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stan Store1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about link in bio tools
5 answers
Asked ChatGPT
“Which link in bio tool should I use in New Zealand?”
Asked ChatGPT
“What are the best link in bio tools in New Zealand?”
Asked ChatGPT
“What's the best link in bio tool in New Zealand for social profile links?”
Searched Google, AI Overview
“link in bio tool”
Searched Google, AI Overview
“best link in bio”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Carrd or Milkshake more popular in search?
This chart shows how often people search Google for Carrd and Milkshake by name. Each line represents a brand's share of searches for all seven link in bio tools we track, month by month, from searches in New Zealand.
Share of searches by month for Carrd, Milkshake. The figures are in the table below the chart.
View monthly share of searches table
| Month | Linktree | Carrd | Stan Store | Beacons | Later Linkin.bio | Lnk.Bio | Milkshake |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.6% | 18% | 11.6% | 2.1% | 0.25% | 0.13% | 0.25% |
| Nov 2025 | 69.1% | 18.8% | 8.8% | 2.7% | 0.26% | 0.26% | 0.13% |
| Dec 2025 | 62.3% | 20.8% | 13.2% | 3% | 0.28% | 0.14% | 0.28% |
| Jan 2026 | 61% | 20.5% | 14.4% | 3.6% | 0.23% | 0.11% | 0.23% |
| Feb 2026 | 66.7% | 18.1% | 10.5% | 4% | 0.25% | 0.25% | 0.25% |
| Mar 2026 | 68.5% | 18.4% | 9.2% | 3.3% | 0.21% | 0.21% | 0.1% |
| Apr 2026 | 64.2% | 21% | 9.5% | 4.6% | 0.24% | 0.12% | 0.24% |
| May 2026 | 65.7% | 21.5% | 8.4% | 3.9% | 0.24% | 0.12% | 0.12% |
| Jun 2026 | 66.2% | 21.3% | 8% | 3.9% | 0.25% | 0.12% | 0.25% |
| Jul 2026 | 69.1% | 18.8% | 7.9% | 3.3% | 0.38% | 0.13% | 0.26% |
| Aug 2026 | 67% | 22% | 7.7% | 2.6% | 0.37% | 0.25% | 0.12% |
| Sep 2026 | 69.7% | 18.6% | 8.4% | 2.7% | 0.39% | 0.13% | 0.13% |
How has the Carrd and Milkshake comparison changed over the last 12 months?
3 findings
- Carrd was ahead of Milkshake in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carrd’s share of searches among link in bio tools in New Zealand moved from 18% to 18.6%, and its estimated monthly branded searches held steady at 1.4K.
- Across the 12 months ending September 2026, Milkshake’s share of searches among link in bio tools in New Zealand moved from 0.25% to 0.13%, and its estimated monthly branded searches moved from 20 to 10.
How did search popularity change for New Zealand link in bio tools in September 2026?
2 changes
In September 2026, Carrd lost share of searches among link in bio tools in New Zealand, from 22% to 18.6%.
Estimated monthly branded searches for Milkshake in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Carrd’s and Milkshake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among link in bio tools
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