Carrd vs Later Linkin.bio:Which is more popular?

In September 2026, Carrd had more branded searches than Later Linkin.bio among link in bio tools in New Zealand. Carrd had about 1,440 branded searches, while Later Linkin.bio had 30. Carrd made up 18.6% of all link in bio tool searches we track, and Later Linkin.bio accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about link in bio tools, Carrd and Later Linkin.bio each appeared in two of the five answers. Carrd was mentioned before Later Linkin.bio in two out of three answers that named either.

Among link in bio tools in New Zealand in September 2026

Follow Carrd vs Later Linkin.bio and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top link in bio tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Carrd was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Later Linkin.bio was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Carrd was listed before Later Linkin.bio in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Linktree	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Beacons	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Lnk.Bio	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Milkshake	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Carrd	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Later Linkin.bio	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Stan Store	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5

Linktree5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Beacons5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lnk.Bio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Milkshake3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Carrd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Later Linkin.bio2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stan Store1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about link in bio tools

5 answers

Asked ChatGPT
“Which link in bio tool should I use in New Zealand?”
1. 1Linktree
2. 2Beacons
3. 3Stan Store
4. 4Lnk.Bio
Asked ChatGPT
“What are the best link in bio tools in New Zealand?”
1. 1Linktree
2. 2Beacons
3. 3Carrd
4. 4Milkshake
5. 5Lnk.Bio
6. 6Later Linkin.bio
Asked ChatGPT
“What's the best link in bio tool in New Zealand for social profile links?”
1. 1Linktree
2. 2Beacons
3. 3Carrd
Searched Google, AI Overview
“link in bio tool”
Searched Google, AI Overview
“best link in bio”
1. 1Linktree
2. 2Beacons
3. 3Lnk.Bio
4. 4Milkshake

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Carrd or Later Linkin.bio more popular in search?

This chart shows how often people search Google for Carrd and Later Linkin.bio by name. Each line represents a brand's share of searches for all seven link in bio tools we track, month by month, from searches in New Zealand.

Carrd and Later Linkin.bio among link in bio tools in New Zealand, by month

Month	Linktree	Carrd	Stan Store	Beacons	Later Linkin.bio	Lnk.Bio	Milkshake
Oct 2025	67.6%	18%	11.6%	2.1%	0.25%	0.13%	0.25%
Nov 2025	69.1%	18.8%	8.8%	2.7%	0.26%	0.26%	0.13%
Dec 2025	62.3%	20.8%	13.2%	3%	0.28%	0.14%	0.28%
Jan 2026	61%	20.5%	14.4%	3.6%	0.23%	0.11%	0.23%
Feb 2026	66.7%	18.1%	10.5%	4%	0.25%	0.25%	0.25%
Mar 2026	68.5%	18.4%	9.2%	3.3%	0.21%	0.21%	0.1%
Apr 2026	64.2%	21%	9.5%	4.6%	0.24%	0.12%	0.24%
May 2026	65.7%	21.5%	8.4%	3.9%	0.24%	0.12%	0.12%
Jun 2026	66.2%	21.3%	8%	3.9%	0.25%	0.12%	0.25%
Jul 2026	69.1%	18.8%	7.9%	3.3%	0.38%	0.13%	0.26%
Aug 2026	67%	22%	7.7%	2.6%	0.37%	0.25%	0.12%
Sep 2026	69.7%	18.6%	8.4%	2.7%	0.39%	0.13%	0.13%

How has the Carrd and Later Linkin.bio comparison changed over the last 12 months?

3 findings

Carrd was ahead of Later Linkin.bio in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Carrd’s share of searches among link in bio tools in New Zealand moved from 18% to 18.6%, and its estimated monthly branded searches held steady at 1.4K.
Across the 12 months ending September 2026, Later Linkin.bio’s share of searches among link in bio tools in New Zealand moved from 0.25% to 0.39%, and its estimated monthly branded searches moved from 20 to 30.

How did search popularity change for New Zealand link in bio tools in September 2026?

2 changes

In September 2026, Carrd lost share of searches among link in bio tools in New Zealand, from 22% to 18.6%.
Estimated monthly branded searches for Later Linkin.bio in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Carrd’s and Later Linkin.bio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.