Browns Ski Shop vs Outside Sports:Which is more popular?
In September 2026, Outside Sports had more branded searches than Browns Ski Shop among ski and snowboard shops in New Zealand. Outside Sports had about 6,600 branded searches, while Browns Ski Shop had 1,980. Outside Sports made up 19.5% of all ski and snowboard shop searches we track, and Browns Ski Shop accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about ski and snowboard shops, Outside Sports appeared in all three answers and Browns Ski Shop in one. Outside Sports was mentioned before Browns Ski Shop in every answer.
Who do people search for more?
Outside Sports, about 3 searches for every 1 for Browns Ski Shop
Who does AI mention more?
Outside Sports, mentioned in every answer we collected
Who does AI recommend more?
Outside Sports, named ahead of Browns Ski Shop in every answer
Follow Browns Ski Shop vs Outside Sports and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top ski and snowboard shops in ChatGPT and Google AI Overviews
In three ChatGPT questions, Outside Sports appeared in all three answers. Browns Ski Shop was mentioned in one out of three: in one of the three ChatGPT answers. Outside Sports was listed before Browns Ski Shop in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Outside Sports3 of 3Named in 3 of 3 ChatGPT answers
Snowcentre3 of 3Named in 3 of 3 ChatGPT answers- Boardertown2 of 3Named in 2 of 3 ChatGPT answers
Browns Ski Shop1 of 3Named in 1 of 3 ChatGPT answers
Snow Mania0 of 3Named in 0 of 3 ChatGPT answers
Small Planet0 of 3Named in 0 of 3 ChatGPT answers
Snow Biz0 of 3Named in 0 of 3 ChatGPT answers
See every answer about ski and snowboard shops
3 answers
Asked ChatGPT
“Which ski and snowboard shop should I shop at in New Zealand?”
Asked ChatGPT
“What are the best ski and snowboard shops in New Zealand?”
Asked ChatGPT
“What's the best ski and snowboard shop in New Zealand for ski gear?”
Searched Google, AI Overview
“ski shops nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“ski and snowboard shop”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Browns Ski Shop or Outside Sports more popular in search?
This chart shows how often people search Google for Browns Ski Shop and Outside Sports by name. Each line represents a brand's share of searches for all seven ski and snowboard shops we track, month by month, from searches in New Zealand.
Share of searches by month for Outside Sports, Browns Ski Shop. The figures are in the table below the chart.
View monthly share of searches table
| Month | Boardertown | Outside Sports | Snow Mania | Small Planet | Snow Biz | Browns Ski Shop | Snowcentre |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 27.4% | 5.4% | 10.3% | 1.3% | 1.7% | 3.7% |
| Nov 2025 | 57.2% | 25.5% | 1.2% | 12.7% | 0.27% | 0.85% | 2.3% |
| Dec 2025 | 58.8% | 21.4% | 1% | 14.9% | 0.29% | 1.1% | 2.3% |
| Jan 2026 | 56.1% | 20.5% | 0.99% | 17.4% | 0.34% | 1.3% | 3.3% |
| Feb 2026 | 46.3% | 31% | 1% | 17.2% | 0.42% | 1.3% | 2.8% |
| Mar 2026 | 56% | 20.4% | 1.5% | 17.5% | 0.51% | 1.3% | 2.7% |
| Apr 2026 | 54.7% | 24.4% | 2.7% | 12.6% | 0.63% | 2.3% | 2.7% |
| May 2026 | 57.3% | 17% | 7.4% | 10.1% | 1.2% | 3.6% | 3.4% |
| Jun 2026 | 53.1% | 12.9% | 10.4% | 9.3% | 3.6% | 6% | 4.7% |
| Jul 2026 | 38.6% | 11.5% | 17.3% | 9% | 11.5% | 7.9% | 4.1% |
| Aug 2026 | 34.2% | 15.3% | 15.3% | 9.7% | 12.5% | 8.6% | 4.4% |
| Sep 2026 | 43.8% | 19.5% | 10.7% | 10.1% | 7.1% | 5.9% | 3% |
How has the Browns Ski Shop and Outside Sports comparison changed over the last 12 months?
3 findings
- Outside Sports was ahead of Browns Ski Shop in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Browns Ski Shop’s share of searches among ski and snowboard shops in New Zealand moved from 1.7% to 5.9%, and its estimated monthly branded searches moved from 420 to 2K.
- Across the 12 months ending September 2026, Outside Sports’ share of searches among ski and snowboard shops in New Zealand moved from 27.4% to 19.5%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for New Zealand ski and snowboard shops in September 2026?
2 changes
In September 2026, Outside Sports overtook Snow Mania to rank 2nd among ski and snowboard shops in New Zealand, with 19.5% of the searches.
In September 2026, Browns Ski Shop lost share of searches among ski and snowboard shops in New Zealand, from 8.6% to 5.9%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Browns Ski Shop’s and Outside Sports’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Browns Ski Shop
3 branded search terms
- browns ski
- browns ski shop
- browns ski shop ski shop
Outside Sports
1 branded search term
- outside sports
Other head-to-heads among ski and snowboard shops
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.