Brandwave

Outside Sports vs Small Planet:Which is more popular?

In September 2026, Outside Sports had more branded searches than Small Planet among ski and snowboard shops in New Zealand. Outside Sports had about 6,600 branded searches, while Small Planet had 3,400. Outside Sports made up 19.5% of all ski and snowboard shop searches we track, and Small Planet accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about ski and snowboard shops, Outside Sports appeared in all three answers and Small Planet in none.

Among ski and snowboard shops in New Zealand in September 2026

Who do people search for more?

Outside Sports, about 94% more searches than Small Planet

Outside Sports 6.6K searchesSmall Planet 3.4K searches

Who does AI mention more?

Outside Sports, mentioned in every answer we collected

Outside Sports in 3 of 3Small Planet in 0 of 3

Who does AI recommend more?

Outside Sports, the only one of the two named

Outside Sports first in 3Small Planet never named

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Top ski and snowboard shops in ChatGPT and Google AI Overviews

In three ChatGPT questions, Outside Sports appeared in all three answers. Small Planet did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Snowcentre1st
  2. Outside Sports2nd
  3. Boardertown3rd
  4. Browns Ski Shop4th
  5. Snow Mania–
  6. Small Planet–
  7. Snow Biz–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about ski and snowboard shops

3 answers

  • Asked ChatGPT

    “Which ski and snowboard shop should I shop at in New Zealand?”

    1. 1Snowcentre
    2. 2Boardertown
    3. 3Outside Sports

  • Asked ChatGPT

    “What are the best ski and snowboard shops in New Zealand?”

    1. 1Snowcentre
    2. 2Boardertown
    3. 3Outside Sports
    4. 4Browns Ski Shop

  • Asked ChatGPT

    “What's the best ski and snowboard shop in New Zealand for ski gear?”

    1. 1Outside Sports
    2. 2Snowcentre

  • Searched Google, AI Overview

    “ski shops nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “ski and snowboard shop”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Outside Sports or Small Planet more popular in search?

This chart shows how often people search Google for Outside Sports and Small Planet by name. Each line represents a brand's share of searches for all seven ski and snowboard shops we track, month by month, from searches in New Zealand.

Outside Sports and Small Planet among ski and snowboard shops in New Zealand, by month

Share of searches by month for Outside Sports, Small Planet. The figures are in the table below the chart.

View monthly share of searches table
MonthBoardertownOutside SportsSnow ManiaSmall PlanetSnow BizBrowns Ski ShopSnowcentre
Oct 202550.2%27.4%5.4%10.3%1.3%1.7%3.7%
Nov 202557.2%25.5%1.2%12.7%0.27%0.85%2.3%
Dec 202558.8%21.4%1%14.9%0.29%1.1%2.3%
Jan 202656.1%20.5%0.99%17.4%0.34%1.3%3.3%
Feb 202646.3%31%1%17.2%0.42%1.3%2.8%
Mar 202656%20.4%1.5%17.5%0.51%1.3%2.7%
Apr 202654.7%24.4%2.7%12.6%0.63%2.3%2.7%
May 202657.3%17%7.4%10.1%1.2%3.6%3.4%
Jun 202653.1%12.9%10.4%9.3%3.6%6%4.7%
Jul 202638.6%11.5%17.3%9%11.5%7.9%4.1%
Aug 202634.2%15.3%15.3%9.7%12.5%8.6%4.4%
Sep 202643.8%19.5%10.7%10.1%7.1%5.9%3%

How has the Outside Sports and Small Planet comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand ski and snowboard shops in September 2026?

2 changes

  1. In September 2026, Outside Sports overtook Snow Mania to rank 2nd among ski and snowboard shops in New Zealand, with 19.5% of the searches.

  2. In September 2026, Small Planet rose from 5th to 4th among ski and snowboard shops in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Outside Sports’ and Small Planet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Outside Sports

1 branded search term

  • outside sports

Small Planet

2 branded search terms

  • small planet
  • small planet sports

How the Brand Demand Index is measured

Other head-to-heads among ski and snowboard shops

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