Boardertown vs Small Planet:Which is more popular?

Name: Boardertown vs Small Planet: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Boardertown had more branded searches than Small Planet among ski and snowboard shops in New Zealand. Boardertown had about 14,800 branded searches, while Small Planet had 3,400. Boardertown made up 43.8% of all ski and snowboard shop searches we track, and Small Planet accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about ski and snowboard shops, Boardertown appeared in two of the three answers and Small Planet in none.

Among ski and snowboard shops in New Zealand in September 2026

Who do people search for more?

Boardertown, about 4 searches for every 1 for Small Planet

Boardertown 14.8K searchesSmall Planet 3.4K searches

Who does AI mention more?

Boardertown, mentioned in 2 of 3 answers, Small Planet in 0

Boardertown in 2 of 3Small Planet in 0 of 3

Who does AI recommend more?

Boardertown, the only one of the two named

Boardertown first in 2Small Planet never named

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Top ski and snowboard shops in ChatGPT and Google AI Overviews

In three ChatGPT questions, Boardertown was mentioned in two out of three: in two of the three ChatGPT answers. Small Planet did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Outside Sports	Named in 3 of 3 ChatGPT answers	3 of 3
Snowcentre	Named in 3 of 3 ChatGPT answers	3 of 3
Boardertown	Named in 2 of 3 ChatGPT answers	2 of 3
Browns Ski Shop	Named in 1 of 3 ChatGPT answers	1 of 3
Snow Mania	Named in 0 of 3 ChatGPT answers	0 of 3
Small Planet	Named in 0 of 3 ChatGPT answers	0 of 3
Snow Biz	Named in 0 of 3 ChatGPT answers	0 of 3

Outside Sports3 of 3Named in 3 of 3 ChatGPT answers
Snowcentre3 of 3Named in 3 of 3 ChatGPT answers
Boardertown2 of 3Named in 2 of 3 ChatGPT answers
Browns Ski Shop1 of 3Named in 1 of 3 ChatGPT answers
Snow Mania0 of 3Named in 0 of 3 ChatGPT answers
Small Planet0 of 3Named in 0 of 3 ChatGPT answers
Snow Biz0 of 3Named in 0 of 3 ChatGPT answers

See every answer about ski and snowboard shops

3 answers

Asked ChatGPT
“Which ski and snowboard shop should I shop at in New Zealand?”
Asked ChatGPT
“What are the best ski and snowboard shops in New Zealand?”
Asked ChatGPT
“What's the best ski and snowboard shop in New Zealand for ski gear?”
1. 1Outside Sports
2. 2Snowcentre
Searched Google, AI Overview
“ski shops nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“ski and snowboard shop”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Boardertown or Small Planet more popular in search?

This chart shows how often people search Google for Boardertown and Small Planet by name. Each line represents a brand's share of searches for all seven ski and snowboard shops we track, month by month, from searches in New Zealand.

Boardertown and Small Planet among ski and snowboard shops in New Zealand, by month

Month	Boardertown	Outside Sports	Snow Mania	Small Planet	Snow Biz	Browns Ski Shop	Snowcentre
Oct 2025	50.2%	27.4%	5.4%	10.3%	1.3%	1.7%	3.7%
Nov 2025	57.2%	25.5%	1.2%	12.7%	0.27%	0.85%	2.3%
Dec 2025	58.8%	21.4%	1%	14.9%	0.29%	1.1%	2.3%
Jan 2026	56.1%	20.5%	0.99%	17.4%	0.34%	1.3%	3.3%
Feb 2026	46.3%	31%	1%	17.2%	0.42%	1.3%	2.8%
Mar 2026	56%	20.4%	1.5%	17.5%	0.51%	1.3%	2.7%
Apr 2026	54.7%	24.4%	2.7%	12.6%	0.63%	2.3%	2.7%
May 2026	57.3%	17%	7.4%	10.1%	1.2%	3.6%	3.4%
Jun 2026	53.1%	12.9%	10.4%	9.3%	3.6%	6%	4.7%
Jul 2026	38.6%	11.5%	17.3%	9%	11.5%	7.9%	4.1%
Aug 2026	34.2%	15.3%	15.3%	9.7%	12.5%	8.6%	4.4%
Sep 2026	43.8%	19.5%	10.7%	10.1%	7.1%	5.9%	3%

How has the Boardertown and Small Planet comparison changed over the last 12 months?

3 findings

Boardertown was ahead of Small Planet in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Boardertown’s share of searches among ski and snowboard shops in New Zealand moved from 50.2% to 43.8%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
Across the 12 months ending September 2026, Small Planet’s share of searches among ski and snowboard shops in New Zealand moved from 10.3% to 10.1%, and its estimated monthly branded searches moved from 2.5K to 3.4K.

How did search popularity change for New Zealand ski and snowboard shops in September 2026?

2 changes

In September 2026, Boardertown gained share of searches among ski and snowboard shops in New Zealand, from 34.2% to 43.8%.
In September 2026, Small Planet rose from 5th to 4th among ski and snowboard shops in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Boardertown’s and Small Planet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.