How popular isSmall Planet in search?
In August 2026, there were an estimated 2.9K branded searches for Small Planet in New Zealand which is up 81.3% over the last 11 months. Small Planet holds 13.8% estimated Share of Search among New Zealand ski and snowboard shops and is ranked 4th of 5 competitors for search popularity.
Snow Mania31.6%
Snow Biz25.7%- Browns Ski Shop19.2%
Small Planet13.8%Snowcentre9.7%
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Which ski and snowboard shops compete with Small Planet?
Share of Search by month for Snow Mania, Snow Biz, Browns Ski Shop, Small Planet, Snowcentre. The figures are in the table below the chart.
View monthly share of search table
| Month | Snow Mania | Snow Biz | Browns Ski Shop | Small Planet | Snowcentre |
|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 7% | 9.6% | 34.8% | 20.2% |
| Nov 2025 | 9% | 1.9% | 6.3% | 65.6% | 17.2% |
| Dec 2025 | 6.3% | 1.8% | 6.8% | 70.3% | 14.8% |
| Jan 2026 | 5.2% | 1.7% | 6.7% | 69% | 17.4% |
| Feb 2026 | 5.3% | 2.1% | 7% | 70.2% | 15.4% |
| Mar 2026 | 7.9% | 2.5% | 7.2% | 67% | 15.5% |
| Apr 2026 | 15.4% | 3.5% | 14.2% | 50.1% | 16.7% |
| May 2026 | 33.3% | 5.5% | 16.8% | 27.7% | 16.6% |
| Jun 2026 | 33.6% | 11.5% | 20.3% | 18.4% | 16.2% |
| Jul 2026 | 36.2% | 23.9% | 18% | 12.8% | 9.2% |
| Aug 2026 | 31.6% | 25.7% | 19.2% | 13.8% | 9.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.6% | 6.7K | -18.6% | -4.5 points | |
| 2, held 2nd | 25.7% | 5.4K | 0% | +1.8 points | |
| 3, held 3rd | 19.2% | 4K | -0.25% | +1.3 points | |
| 4, held 4th | 13.8% | 2.9K | 0% | +1 points | |
| 5, held 5th | 9.7% | 2K | -1.4% | +0.5 points |
31.6%
held 1st · 6.7K estimated branded searches · -18.6% vs prior month · -4.5 points
2.
Snow Biz25.7%
held 2nd · 5.4K estimated branded searches · 0% vs prior month · +1.8 points
19.2%
held 3rd · 4K estimated branded searches · -0.25% vs prior month · +1.3 points
13.8%
held 4th · 2.9K estimated branded searches · 0% vs prior month · +1 points
9.7%
held 5th · 2K estimated branded searches · -1.4% vs prior month · +0.5 points
Compare search popularity between Small Planet and its closest rivals
How has branded search demand for Small Planet changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Small Planet in New Zealand rose from 1.6K to 2.9K.
- Across the 11 months ending August 2026, Small Planet’s estimated Share of Search among ski and snowboard shops in New Zealand decreased from 34.8% to 13.8%.
- Across the 11 months ending August 2026, Small Planet’s estimated Share of Search among ski and snowboard shops in New Zealand peaked at 70.3% in December 2025 and was lowest at 12.8% in July 2026.
- Across the 11 months ending August 2026, Small Planet fell from 1st to 4th among ski and snowboard shops in New Zealand.
How did search popularity change for New Zealand ski and snowboard shops in August 2026?
5 changes
In August 2026, Snow Biz gained estimated Share of Search among ski and snowboard shops in New Zealand, from 23.9% to 25.7%.
In August 2026, Browns Ski Shop gained estimated Share of Search among ski and snowboard shops in New Zealand, from 18% to 19.2%.
In August 2026, Small Planet gained estimated Share of Search among ski and snowboard shops in New Zealand, from 12.8% to 13.8%.
In August 2026, Snowcentre gained estimated Share of Search among ski and snowboard shops in New Zealand, from 9.2% to 9.7%.
In August 2026, Snow Mania lost estimated Share of Search among ski and snowboard shops in New Zealand, from 36.2% to 31.6%.
How is Small Planet measured?
Brandwave collects information about searches that people make online using Small Planet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- small planet sports
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Is Small Planet your brand?
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