Browns Ski Shop vs Small Planet:Which is more popular by branded search in New Zealand?
In August 2026, Browns Ski Shop had more branded searches than Small Planet among ski and snowboard shops in New Zealand. Browns Ski Shop was estimated to have 4K branded searches compared to Small Planet’s 2.9K, and held a 19.2% Share of Search versus Small Planet’s 13.8%.
Follow Browns Ski Shop vs Small Planet and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Browns Ski Shop or Small Planet?
Compare the ski and snowboard shops New Zealanders buy and hire gear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Browns Ski Shop, Small Planet. The figures are in the table below the chart.
View monthly share of search table
| Month | Snow Mania | Snow Biz | Browns Ski Shop | Small Planet | Snowcentre |
|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 7% | 9.6% | 34.8% | 20.2% |
| Nov 2025 | 9% | 1.9% | 6.3% | 65.6% | 17.2% |
| Dec 2025 | 6.3% | 1.8% | 6.8% | 70.3% | 14.8% |
| Jan 2026 | 5.2% | 1.7% | 6.7% | 69% | 17.4% |
| Feb 2026 | 5.3% | 2.1% | 7% | 70.2% | 15.4% |
| Mar 2026 | 7.9% | 2.5% | 7.2% | 67% | 15.5% |
| Apr 2026 | 15.4% | 3.5% | 14.2% | 50.1% | 16.7% |
| May 2026 | 33.3% | 5.5% | 16.8% | 27.7% | 16.6% |
| Jun 2026 | 33.6% | 11.5% | 20.3% | 18.4% | 16.2% |
| Jul 2026 | 36.2% | 23.9% | 18% | 12.8% | 9.2% |
| Aug 2026 | 31.6% | 25.7% | 19.2% | 13.8% | 9.7% |
| Sep 2026 | — | — | — | — | — |
How has the Browns Ski Shop and Small Planet comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Browns Ski Shop took it in June 2026.
- Across the 11 months ending August 2026, Browns Ski Shop’s estimated Share of Search among ski and snowboard shops in New Zealand moved from 9.6% to 19.2%, and its estimated monthly branded searches moved from 440 to 4K.
- Across the 11 months ending August 2026, Small Planet’s estimated Share of Search among ski and snowboard shops in New Zealand moved from 34.8% to 13.8%, and its estimated monthly branded searches moved from 1.6K to 2.9K.
How did search popularity change for New Zealand ski and snowboard shops in August 2026?
2 changes
In August 2026, Browns Ski Shop gained estimated Share of Search among ski and snowboard shops in New Zealand, from 18% to 19.2%.
In August 2026, Small Planet gained estimated Share of Search among ski and snowboard shops in New Zealand, from 12.8% to 13.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Browns Ski Shop’s and Small Planet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Browns Ski Shop
6 branded search terms
- browns ski
- browns ski shop
- browns ski shop near me
- browns ski shop new zealand
- browns ski shop nz
- browns ski shop ski shop
Small Planet
1 branded search term
- small planet sports
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.