Brandwave

Ski and snowboard shops in New Zealand:Which brands are most popular in search?

In August 2026, Snow Mania was the most searched among ski and snowboard shops in New Zealand, with an estimated 6.7K branded searches and 31.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Snow Mania31.6%
  2. Snow Biz25.7%
  3. Browns Ski Shop19.2%
  4. Small Planet13.8%
  5. Snowcentre9.7%

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Share of SearchLeaderboard

Compare the ski and snowboard shops New Zealanders buy and hire gear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ski and snowboard shops in New Zealand, by month

Share of Search by month for Snow Mania, Snow Biz, Browns Ski Shop, Small Planet, Snowcentre. The figures are in the table below the chart.

View monthly share of search table
MonthSnow ManiaSnow BizBrowns Ski ShopSmall PlanetSnowcentre
Oct 202528.5%7%9.6%34.8%20.2%
Nov 20259%1.9%6.3%65.6%17.2%
Dec 20256.3%1.8%6.8%70.3%14.8%
Jan 20265.2%1.7%6.7%69%17.4%
Feb 20265.3%2.1%7%70.2%15.4%
Mar 20267.9%2.5%7.2%67%15.5%
Apr 202615.4%3.5%14.2%50.1%16.7%
May 202633.3%5.5%16.8%27.7%16.6%
Jun 202633.6%11.5%20.3%18.4%16.2%
Jul 202636.2%23.9%18%12.8%9.2%
Aug 202631.6%25.7%19.2%13.8%9.7%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Snow Mania

    31.6%

    held 1st · 6.7K estimated branded searches · -18.6% vs prior month · -4.5 points

  2. 2.Snow Biz

    25.7%

    held 2nd · 5.4K estimated branded searches · 0% vs prior month · +1.8 points

  3. 3.Browns Ski Shop

    19.2%

    held 3rd · 4K estimated branded searches · -0.25% vs prior month · +1.3 points

  4. 4.Small Planet

    13.8%

    held 4th · 2.9K estimated branded searches · 0% vs prior month · +1 points

  5. 5.Snowcentre

    9.7%

    held 5th · 2K estimated branded searches · -1.4% vs prior month · +0.5 points

Compare search popularity between leading brands

Which brand is most popular in search among ski and snowboard shops in New Zealand?

In August 2026, Snow Mania was the most searched among ski and snowboard shops in New Zealand, with an estimated 6.7K branded searches and 31.6% estimated Share of Search within this set. Snow Biz is in 2nd place, 6 percentage points behind at 25.7% Share of Search.

New Zealand ski and snowboard shops, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Snow Mania28.5% → 31.6%36.2%Jul 20265.2%Jan 20262nd → 1st
Snow Biz7% → 25.7%25.7%Aug 20261.7%Jan 20265th → 2nd
Browns Ski Shop9.6% → 19.2%20.3%Jun 20266.3%Nov 20254th → 3rd
Small Planet34.8% → 13.8%70.3%Dec 202512.8%Jul 20261st → 4th
Snowcentre20.2% → 9.7%20.2%Oct 20259.2%Jul 20263rd → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Snow Mania’s estimated Share of Search among ski and snowboard shops in New Zealand increased from 28.5% to 31.6%.
  • Across the 11 months ending August 2026, Snow Biz’s estimated Share of Search among ski and snowboard shops in New Zealand increased from 7% to 25.7%.
  • Across the 11 months ending August 2026, Browns Ski Shop’s estimated Share of Search among ski and snowboard shops in New Zealand increased from 9.6% to 19.2%.
  • Across the 11 months ending August 2026, Small Planet’s estimated Share of Search among ski and snowboard shops in New Zealand decreased from 34.8% to 13.8%.
  • Across the 11 months ending August 2026, Snowcentre’s estimated Share of Search among ski and snowboard shops in New Zealand decreased from 20.2% to 9.7%.
  • Across the 11 months ending August 2026, Snow Mania’s estimated Share of Search among ski and snowboard shops in New Zealand peaked at 36.2% in July 2026 and was lowest at 5.2% in January 2026.
  • Across the 11 months ending August 2026, Snow Biz’s estimated Share of Search among ski and snowboard shops in New Zealand peaked at 25.7% in August 2026 and was lowest at 1.7% in January 2026.
  • Across the 11 months ending August 2026, Browns Ski Shop’s estimated Share of Search among ski and snowboard shops in New Zealand peaked at 20.3% in June 2026 and was lowest at 6.3% in November 2025.
  • Across the 11 months ending August 2026, Small Planet’s estimated Share of Search among ski and snowboard shops in New Zealand peaked at 70.3% in December 2025 and was lowest at 12.8% in July 2026.
  • Across the 11 months ending August 2026, Snowcentre’s estimated Share of Search among ski and snowboard shops in New Zealand peaked at 20.2% in October 2025 and was lowest at 9.2% in July 2026.
  • Across the 11 months ending August 2026, Snow Mania rose from 2nd to 1st among ski and snowboard shops in New Zealand.
  • Across the 11 months ending August 2026, Snow Biz rose from 5th to 2nd among ski and snowboard shops in New Zealand.
  • Across the 11 months ending August 2026, Browns Ski Shop rose from 4th to 3rd among ski and snowboard shops in New Zealand.
  • Across the 11 months ending August 2026, Small Planet fell from 1st to 4th among ski and snowboard shops in New Zealand.
  • Across the 11 months ending August 2026, Snowcentre fell from 3rd to 5th among ski and snowboard shops in New Zealand.

How did search popularity change for New Zealand ski and snowboard shops in August 2026?

  1. In August 2026, Snow Biz gained estimated Share of Search among ski and snowboard shops in New Zealand, from 23.9% to 25.7%.

  2. In August 2026, Browns Ski Shop gained estimated Share of Search among ski and snowboard shops in New Zealand, from 18% to 19.2%.

  3. In August 2026, Small Planet gained estimated Share of Search among ski and snowboard shops in New Zealand, from 12.8% to 13.8%.

  4. In August 2026, Snowcentre gained estimated Share of Search among ski and snowboard shops in New Zealand, from 9.2% to 9.7%.

  5. In August 2026, Snow Mania lost estimated Share of Search among ski and snowboard shops in New Zealand, from 36.2% to 31.6%.

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