Brandwave

How popular isSnow Mania in search?

In August 2026, there were an estimated 6.7K branded searches for Snow Mania in New Zealand which is up 408.4% over the last 11 months. Snow Mania holds 31.6% estimated Share of Search among New Zealand ski and snowboard shops and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Snow Mania31.6%
  2. Snow Biz25.7%
  3. Browns Ski Shop19.2%
  4. Small Planet13.8%
  5. Snowcentre9.7%
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Which ski and snowboard shops compete with Snow Mania?

Snow Mania against ski and snowboard shops in New Zealand, by month

Share of Search by month for Snow Mania, Snow Biz, Browns Ski Shop, Small Planet, Snowcentre. The figures are in the table below the chart.

View monthly share of search table
MonthSnow ManiaSnow BizBrowns Ski ShopSmall PlanetSnowcentre
Oct 202528.5%7%9.6%34.8%20.2%
Nov 20259%1.9%6.3%65.6%17.2%
Dec 20256.3%1.8%6.8%70.3%14.8%
Jan 20265.2%1.7%6.7%69%17.4%
Feb 20265.3%2.1%7%70.2%15.4%
Mar 20267.9%2.5%7.2%67%15.5%
Apr 202615.4%3.5%14.2%50.1%16.7%
May 202633.3%5.5%16.8%27.7%16.6%
Jun 202633.6%11.5%20.3%18.4%16.2%
Jul 202636.2%23.9%18%12.8%9.2%
Aug 202631.6%25.7%19.2%13.8%9.7%
Sep 2026—————
  1. 1.Snow Mania

    31.6%

    held 1st · 6.7K estimated branded searches · -18.6% vs prior month · -4.5 points

  2. 2.Snow Biz

    25.7%

    held 2nd · 5.4K estimated branded searches · 0% vs prior month · +1.8 points

  3. held 3rd · 4K estimated branded searches · -0.25% vs prior month · +1.3 points

  4. held 4th · 2.9K estimated branded searches · 0% vs prior month · +1 points

  5. held 5th · 2K estimated branded searches · -1.4% vs prior month · +0.5 points

Compare search popularity between Snow Mania and its closest rivals

How has branded search demand for Snow Mania changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Snow Mania in New Zealand rose from 1.3K to 6.7K.
  • Across the 11 months ending August 2026, Snow Mania’s estimated Share of Search among ski and snowboard shops in New Zealand increased from 28.5% to 31.6%.
  • Across the 11 months ending August 2026, Snow Mania’s estimated Share of Search among ski and snowboard shops in New Zealand peaked at 36.2% in July 2026 and was lowest at 5.2% in January 2026.
  • Across the 11 months ending August 2026, Snow Mania rose from 2nd to 1st among ski and snowboard shops in New Zealand.

How did search popularity change for New Zealand ski and snowboard shops in August 2026?

  1. In August 2026, Snow Biz gained estimated Share of Search among ski and snowboard shops in New Zealand, from 23.9% to 25.7%.

  2. In August 2026, Browns Ski Shop gained estimated Share of Search among ski and snowboard shops in New Zealand, from 18% to 19.2%.

  3. In August 2026, Small Planet gained estimated Share of Search among ski and snowboard shops in New Zealand, from 12.8% to 13.8%.

  4. In August 2026, Snowcentre gained estimated Share of Search among ski and snowboard shops in New Zealand, from 9.2% to 9.7%.

  5. In August 2026, Snow Mania lost estimated Share of Search among ski and snowboard shops in New Zealand, from 36.2% to 31.6%.

How is Snow Mania measured?

Brandwave collects information about searches that people make online using Snow Mania’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • snow mania near me
  • snowmania
  • snowmania nz
  • snowmania ski hire
  • snowmania ski shop

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How the Brand Demand Index is measured

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Is Snow Mania your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.