Small Planet vs Snow Biz:Which is more popular by branded search in New Zealand?
In August 2026, Snow Biz had more branded searches than Small Planet among ski and snowboard shops in New Zealand. Snow Biz was estimated to have 5.4K branded searches compared to Small Planet’s 2.9K, and held a 25.7% Share of Search versus Small Planet’s 13.8%.
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Which is more popular in search, Small Planet or Snow Biz?
Compare the ski and snowboard shops New Zealanders buy and hire gear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Snow Biz, Small Planet. The figures are in the table below the chart.
View monthly share of search table
| Month | Snow Mania | Snow Biz | Browns Ski Shop | Small Planet | Snowcentre |
|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 7% | 9.6% | 34.8% | 20.2% |
| Nov 2025 | 9% | 1.9% | 6.3% | 65.6% | 17.2% |
| Dec 2025 | 6.3% | 1.8% | 6.8% | 70.3% | 14.8% |
| Jan 2026 | 5.2% | 1.7% | 6.7% | 69% | 17.4% |
| Feb 2026 | 5.3% | 2.1% | 7% | 70.2% | 15.4% |
| Mar 2026 | 7.9% | 2.5% | 7.2% | 67% | 15.5% |
| Apr 2026 | 15.4% | 3.5% | 14.2% | 50.1% | 16.7% |
| May 2026 | 33.3% | 5.5% | 16.8% | 27.7% | 16.6% |
| Jun 2026 | 33.6% | 11.5% | 20.3% | 18.4% | 16.2% |
| Jul 2026 | 36.2% | 23.9% | 18% | 12.8% | 9.2% |
| Aug 2026 | 31.6% | 25.7% | 19.2% | 13.8% | 9.7% |
| Sep 2026 | — | — | — | — | — |
How has the Small Planet and Snow Biz comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Snow Biz took it in July 2026.
- Across the 11 months ending August 2026, Small Planet’s estimated Share of Search among ski and snowboard shops in New Zealand moved from 34.8% to 13.8%, and its estimated monthly branded searches moved from 1.6K to 2.9K.
- Across the 11 months ending August 2026, Snow Biz’s estimated Share of Search among ski and snowboard shops in New Zealand moved from 7% to 25.7%, and its estimated monthly branded searches moved from 320 to 5.4K.
How did search popularity change for New Zealand ski and snowboard shops in August 2026?
2 changes
In August 2026, Snow Biz gained estimated Share of Search among ski and snowboard shops in New Zealand, from 23.9% to 25.7%.
In August 2026, Small Planet gained estimated Share of Search among ski and snowboard shops in New Zealand, from 12.8% to 13.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Small Planet’s and Snow Biz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Small Planet
1 branded search term
- small planet sports
Snow Biz
1 branded search term
- snowbiz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.