How popular isBrowns Ski Shop?
In September 2026, people searched for Browns Ski Shop by name about 1,980 times in New Zealand, a 371.4% increase from the previous year. These searches made up 5.9% of all New Zealand ski and snowboard shop searches, placing Browns Ski Shop sixth out of seven shops. When we asked both ChatGPT and Google AI Overviews about ski and snowboard shops, Browns Ski Shop appeared in one of the three answers and was the fourth most recommended of the seven.
Browns Ski Shop is the sixth most searched of 7 competitors and the fourth most recommended in AI answers.
- BoardertownShare of searches 43.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
- Outside SportsShare of searches 19.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Snow ManiaShare of searches 10.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Small PlanetShare of searches 10.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Browns Ski ShopShare of searches 5.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
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Top ski and snowboard shops in ChatGPT and Google AI Overviews
In three ChatGPT questions, Browns Ski Shop was mentioned in one out of three: in one of the three ChatGPT answers. Browns Ski Shop is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Outside Sports3 of 3Named in 3 of 3 ChatGPT answers
Snowcentre3 of 3Named in 3 of 3 ChatGPT answers- Boardertown2 of 3Named in 2 of 3 ChatGPT answers
- Browns Ski Shop1 of 3Named in 1 of 3 ChatGPT answers
- Snow Mania0 of 3Named in 0 of 3 ChatGPT answers
- Small Planet0 of 3Named in 0 of 3 ChatGPT answers
Snow Biz0 of 3Named in 0 of 3 ChatGPT answers
See every answer about ski and snowboard shops
3 answers
Asked ChatGPT
“Which ski and snowboard shop should I shop at in New Zealand?”
Asked ChatGPT
“What are the best ski and snowboard shops in New Zealand?”
Asked ChatGPT
“What's the best ski and snowboard shop in New Zealand for ski gear?”
Searched Google, AI Overview
“ski shops nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“ski and snowboard shop”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which ski and snowboard shops compete with Browns Ski Shop?
Share of searches by month for Boardertown, Outside Sports, Snow Mania, Small Planet, Snow Biz, Browns Ski Shop, Snowcentre. The figures are in the table below the chart.
View monthly share of searches table
| Month | Boardertown | Outside Sports | Snow Mania | Small Planet | Snow Biz | Browns Ski Shop | Snowcentre |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 27.4% | 5.4% | 10.3% | 1.3% | 1.7% | 3.7% |
| Nov 2025 | 57.2% | 25.5% | 1.2% | 12.7% | 0.27% | 0.85% | 2.3% |
| Dec 2025 | 58.8% | 21.4% | 1% | 14.9% | 0.29% | 1.1% | 2.3% |
| Jan 2026 | 56.1% | 20.5% | 0.99% | 17.4% | 0.34% | 1.3% | 3.3% |
| Feb 2026 | 46.3% | 31% | 1% | 17.2% | 0.42% | 1.3% | 2.8% |
| Mar 2026 | 56% | 20.4% | 1.5% | 17.5% | 0.51% | 1.3% | 2.7% |
| Apr 2026 | 54.7% | 24.4% | 2.7% | 12.6% | 0.63% | 2.3% | 2.7% |
| May 2026 | 57.3% | 17% | 7.4% | 10.1% | 1.2% | 3.6% | 3.4% |
| Jun 2026 | 53.1% | 12.9% | 10.4% | 9.3% | 3.6% | 6% | 4.7% |
| Jul 2026 | 38.6% | 11.5% | 17.3% | 9% | 11.5% | 7.9% | 4.1% |
| Aug 2026 | 34.2% | 15.3% | 15.3% | 9.7% | 12.5% | 8.6% | 4.4% |
| Sep 2026 | 43.8% | 19.5% | 10.7% | 10.1% | 7.1% | 5.9% | 3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.8% | 14.8K | 0% | +9.6 points | |
| 2, moved from 3rd to 2nd | 19.5% | 6.6K | 0% | +4.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 10.7% | 3.6K | -45.4% | -4.6 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 10.1% | 3.4K | -19% | +0.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 7.1% | 2.4K | -55.6% | -5.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 5.9% | 2K | -46.8% | -2.7 points | |
| 7, held 7th | 3% | 1K | -47.4% | -1.4 points |
43.8%
Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share +9.6 points.
19.5%
Moved from 3rd to 2nd. 6.6K estimated branded searches, 0% vs prior month. Share +4.3 points.
10.7%
Moved from 2nd to 3rd. 3.6K estimated branded searches, -45.4% vs prior month. Share -4.6 points.
10.1%
Moved from 5th to 4th. 3.4K estimated branded searches, -19% vs prior month. Share +0.3 points.
5.
Snow Biz7.1%
Moved from 4th to 5th. 2.4K estimated branded searches, -55.6% vs prior month. Share -5.4 points.
5.9%
Held 6th. 2K estimated branded searches, -46.8% vs prior month. Share -2.7 points.
3%
Held 7th. 1K estimated branded searches, -47.4% vs prior month. Share -1.4 points.
Compare popularity between Browns Ski Shop and its closest rivals
Every comparison with Browns Ski Shop
6 comparisons
How has branded search demand for Browns Ski Shop changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Browns Ski Shop in New Zealand rose from 420 to 2K.
- Across the 12 months ending September 2026, Browns Ski Shop’s share of searches among ski and snowboard shops in New Zealand increased from 1.7% to 5.9%.
- Across the 12 months ending September 2026, Browns Ski Shop’s share of searches among ski and snowboard shops in New Zealand peaked at 8.6% in August 2026 and was lowest at 0.85% in November 2025.
How did search popularity change for New Zealand ski and snowboard shops in September 2026?
6 changes
In September 2026, Outside Sports overtook Snow Mania to rank 2nd among ski and snowboard shops in New Zealand, with 19.5% of the searches.
In September 2026, Boardertown gained share of searches among ski and snowboard shops in New Zealand, from 34.2% to 43.8%.
In September 2026, Snow Biz lost share of searches among ski and snowboard shops in New Zealand, from 12.5% to 7.1%.
In September 2026, Snow Mania lost share of searches among ski and snowboard shops in New Zealand, from 15.3% to 10.7%.
In September 2026, Browns Ski Shop lost share of searches among ski and snowboard shops in New Zealand, from 8.6% to 5.9%.
In September 2026, Snowcentre lost share of searches among ski and snowboard shops in New Zealand, from 4.4% to 3%.
How are Browns Ski Shop’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Browns Ski Shop’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- browns ski
- browns ski shop
- browns ski shop ski shop
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