Brandwave

How popular isOutside Sports?

In September 2026, people searched for Outside Sports by name about 6,600 times in New Zealand, about the same as the previous year. These searches made up 19.5% of all New Zealand ski and snowboard shop searches, placing Outside Sports second out of seven shops. When we asked both ChatGPT and Google AI Overviews about ski and snowboard shops, Outside Sports appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Outside Sports is the second most searched of 7 competitors and the second most recommended in AI answers.

  1. BoardertownShare of searches 43.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  2. Outside SportsShare of searches 19.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. Snow ManiaShare of searches 10.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Small PlanetShare of searches 10.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Snow BizShare of searches 7.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+2 more

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Top ski and snowboard shops in ChatGPT and Google AI Overviews

In three ChatGPT questions, Outside Sports appeared in all three answers. Outside Sports is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Snowcentre1st
  2. Outside Sports2nd
  3. Boardertown3rd
  4. Browns Ski Shop4th
  5. Snow Mania–
  6. Small Planet–
  7. Snow Biz–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about ski and snowboard shops

3 answers

  • Asked ChatGPT

    “Which ski and snowboard shop should I shop at in New Zealand?”

    1. 1Snowcentre
    2. 2Boardertown
    3. 3Outside Sports

  • Asked ChatGPT

    “What are the best ski and snowboard shops in New Zealand?”

    1. 1Snowcentre
    2. 2Boardertown
    3. 3Outside Sports
    4. 4Browns Ski Shop

  • Asked ChatGPT

    “What's the best ski and snowboard shop in New Zealand for ski gear?”

    1. 1Outside Sports
    2. 2Snowcentre

  • Searched Google, AI Overview

    “ski shops nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “ski and snowboard shop”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which ski and snowboard shops compete with Outside Sports?

Outside Sports against ski and snowboard shops in New Zealand, by month

Share of searches by month for Boardertown, Outside Sports, Snow Mania, Small Planet, Snow Biz, Browns Ski Shop, Snowcentre. The figures are in the table below the chart.

View monthly share of searches table
MonthBoardertownOutside SportsSnow ManiaSmall PlanetSnow BizBrowns Ski ShopSnowcentre
Oct 202550.2%27.4%5.4%10.3%1.3%1.7%3.7%
Nov 202557.2%25.5%1.2%12.7%0.27%0.85%2.3%
Dec 202558.8%21.4%1%14.9%0.29%1.1%2.3%
Jan 202656.1%20.5%0.99%17.4%0.34%1.3%3.3%
Feb 202646.3%31%1%17.2%0.42%1.3%2.8%
Mar 202656%20.4%1.5%17.5%0.51%1.3%2.7%
Apr 202654.7%24.4%2.7%12.6%0.63%2.3%2.7%
May 202657.3%17%7.4%10.1%1.2%3.6%3.4%
Jun 202653.1%12.9%10.4%9.3%3.6%6%4.7%
Jul 202638.6%11.5%17.3%9%11.5%7.9%4.1%
Aug 202634.2%15.3%15.3%9.7%12.5%8.6%4.4%
Sep 202643.8%19.5%10.7%10.1%7.1%5.9%3%

  1. 1.Boardertown

    43.8%

    Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share +9.6 points.

  2. 2.Outside Sports

    19.5%

    Moved from 3rd to 2nd. 6.6K estimated branded searches, 0% vs prior month. Share +4.3 points.

  3. 3.Snow Mania

    10.7%

    Moved from 2nd to 3rd. 3.6K estimated branded searches, -45.4% vs prior month. Share -4.6 points.

  4. 4.Small Planet

    10.1%

    Moved from 5th to 4th. 3.4K estimated branded searches, -19% vs prior month. Share +0.3 points.

  5. 5.Snow Biz

    7.1%

    Moved from 4th to 5th. 2.4K estimated branded searches, -55.6% vs prior month. Share -5.4 points.

  6. 6.Browns Ski Shop

    5.9%

    Held 6th. 2K estimated branded searches, -46.8% vs prior month. Share -2.7 points.

  7. 7.Snowcentre

    3%

    Held 7th. 1K estimated branded searches, -47.4% vs prior month. Share -1.4 points.

Compare popularity between Outside Sports and its closest rivals

Every comparison with Outside Sports

6 comparisons

How has branded search demand for Outside Sports changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Outside Sports in New Zealand held steady at 6.6K.
  • Across the 12 months ending September 2026, Outside Sports’ share of searches among ski and snowboard shops in New Zealand decreased from 27.4% to 19.5%.
  • Across the 12 months ending September 2026, Outside Sports’ share of searches among ski and snowboard shops in New Zealand peaked at 31% in February 2026 and was lowest at 11.5% in July 2026.

How did search popularity change for New Zealand ski and snowboard shops in September 2026?

6 changes

  1. In September 2026, Outside Sports overtook Snow Mania to rank 2nd among ski and snowboard shops in New Zealand, with 19.5% of the searches.

  2. In September 2026, Boardertown gained share of searches among ski and snowboard shops in New Zealand, from 34.2% to 43.8%.

  3. In September 2026, Snow Biz lost share of searches among ski and snowboard shops in New Zealand, from 12.5% to 7.1%.

  4. In September 2026, Snow Mania lost share of searches among ski and snowboard shops in New Zealand, from 15.3% to 10.7%.

  5. In September 2026, Browns Ski Shop lost share of searches among ski and snowboard shops in New Zealand, from 8.6% to 5.9%.

  6. In September 2026, Snowcentre lost share of searches among ski and snowboard shops in New Zealand, from 4.4% to 3%.

How are Outside Sports’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Outside Sports’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • outside sports

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How the Brand Demand Index is measured

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