Boardertown vs Outside Sports:Which is more popular?
In September 2026, Boardertown had more branded searches than Outside Sports among ski and snowboard shops in New Zealand. Boardertown had about 14,800 branded searches, while Outside Sports had 6,600. Boardertown made up 43.8% of all ski and snowboard shop searches we track, and Outside Sports accounted for 19.5%. When we asked ChatGPT and Google AI Overviews about ski and snowboard shops, Outside Sports appeared in all three answers and Boardertown in two. Boardertown was mentioned before Outside Sports in two out of three answers.
Who do people search for more?
Boardertown, about 2 searches for every 1 for Outside Sports
Who does AI mention more?
Outside Sports, mentioned in every answer we collected
Who does AI recommend more?
Boardertown, named ahead of Outside Sports in 2 of 3 answers
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Top ski and snowboard shops in ChatGPT and Google AI Overviews
In three ChatGPT questions, Outside Sports appeared in all three answers. Boardertown was mentioned in two out of three: in two of the three ChatGPT answers. Boardertown was listed before Outside Sports in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Outside Sports3 of 3Named in 3 of 3 ChatGPT answers
Snowcentre3 of 3Named in 3 of 3 ChatGPT answers- Boardertown2 of 3Named in 2 of 3 ChatGPT answers
Browns Ski Shop1 of 3Named in 1 of 3 ChatGPT answers
Snow Mania0 of 3Named in 0 of 3 ChatGPT answers
Small Planet0 of 3Named in 0 of 3 ChatGPT answers
Snow Biz0 of 3Named in 0 of 3 ChatGPT answers
See every answer about ski and snowboard shops
3 answers
Asked ChatGPT
“Which ski and snowboard shop should I shop at in New Zealand?”
Asked ChatGPT
“What are the best ski and snowboard shops in New Zealand?”
Asked ChatGPT
“What's the best ski and snowboard shop in New Zealand for ski gear?”
Searched Google, AI Overview
“ski shops nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“ski and snowboard shop”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Boardertown or Outside Sports more popular in search?
This chart shows how often people search Google for Boardertown and Outside Sports by name. Each line represents a brand's share of searches for all seven ski and snowboard shops we track, month by month, from searches in New Zealand.
Share of searches by month for Boardertown, Outside Sports. The figures are in the table below the chart.
View monthly share of searches table
| Month | Boardertown | Outside Sports | Snow Mania | Small Planet | Snow Biz | Browns Ski Shop | Snowcentre |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 27.4% | 5.4% | 10.3% | 1.3% | 1.7% | 3.7% |
| Nov 2025 | 57.2% | 25.5% | 1.2% | 12.7% | 0.27% | 0.85% | 2.3% |
| Dec 2025 | 58.8% | 21.4% | 1% | 14.9% | 0.29% | 1.1% | 2.3% |
| Jan 2026 | 56.1% | 20.5% | 0.99% | 17.4% | 0.34% | 1.3% | 3.3% |
| Feb 2026 | 46.3% | 31% | 1% | 17.2% | 0.42% | 1.3% | 2.8% |
| Mar 2026 | 56% | 20.4% | 1.5% | 17.5% | 0.51% | 1.3% | 2.7% |
| Apr 2026 | 54.7% | 24.4% | 2.7% | 12.6% | 0.63% | 2.3% | 2.7% |
| May 2026 | 57.3% | 17% | 7.4% | 10.1% | 1.2% | 3.6% | 3.4% |
| Jun 2026 | 53.1% | 12.9% | 10.4% | 9.3% | 3.6% | 6% | 4.7% |
| Jul 2026 | 38.6% | 11.5% | 17.3% | 9% | 11.5% | 7.9% | 4.1% |
| Aug 2026 | 34.2% | 15.3% | 15.3% | 9.7% | 12.5% | 8.6% | 4.4% |
| Sep 2026 | 43.8% | 19.5% | 10.7% | 10.1% | 7.1% | 5.9% | 3% |
How has the Boardertown and Outside Sports comparison changed over the last 12 months?
3 findings
- Boardertown was ahead of Outside Sports in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boardertown’s share of searches among ski and snowboard shops in New Zealand moved from 50.2% to 43.8%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
- Across the 12 months ending September 2026, Outside Sports’ share of searches among ski and snowboard shops in New Zealand moved from 27.4% to 19.5%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for New Zealand ski and snowboard shops in September 2026?
2 changes
In September 2026, Outside Sports overtook Snow Mania to rank 2nd among ski and snowboard shops in New Zealand, with 19.5% of the searches.
In September 2026, Boardertown gained share of searches among ski and snowboard shops in New Zealand, from 34.2% to 43.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Boardertown’s and Outside Sports’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boardertown
1 branded search term
- boardertown
Outside Sports
1 branded search term
- outside sports
Other head-to-heads among ski and snowboard shops
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