Brandwave

British Paints vs Zinsser:Which is more popular?

In September 2026, British Paints had more branded searches than Zinsser among paint brands in New Zealand. British Paints had about 240 branded searches, while Zinsser had 90. British Paints made up 0.64% of all paint brand searches we track, and Zinsser accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about paint brands, British Paints appeared in one of the five answers and Zinsser in none.

Among paint brands in New Zealand in September 2026

Who do people search for more?

British Paints, about 3 searches for every 1 for Zinsser

British Paints 240 searchesZinsser 90 searches

Who does AI mention more?

British Paints, mentioned in 1 of 5 answers, Zinsser in 0

British Paints in 1 of 5Zinsser in 0 of 5

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Top paint brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, British Paints was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Zinsser did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Resene1st
  2. Dulux2nd
  3. Wattyl3rd
  4. British Paints4th
  5. Taubmans5th
  6. PPG–
  7. Zinsser–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Resene5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dulux5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wattyl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • British Paints1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Taubmans1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PPG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zinsser0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about paint brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is British Paints or Zinsser more popular in search?

This chart shows how often people search Google for British Paints and Zinsser by name. Each line represents a brand's share of searches for all seven paint brands we track, month by month, from searches in New Zealand.

British Paints and Zinsser among paint brands in New Zealand, by month

Share of searches by month for British Paints, Zinsser. The figures are in the table below the chart.

View monthly share of searches table
MonthReseneDuluxWattylPPGBritish PaintsZinsserTaubmans
Oct 202566.5%25.1%5%2.6%0.58%0.17%0.17%
Nov 202562.3%28.7%6%2.2%0.48%0.23%0.15%
Dec 202561.6%29%6.2%2.2%0.61%0.2%0.15%
Jan 202661.8%27.8%6.8%2.5%0.67%0.23%0.13%
Feb 202662.2%28.2%6.2%2.3%0.69%0.26%0.17%
Mar 202662.6%28.1%5.7%2.6%0.58%0.23%0.15%
Apr 202662.8%27.2%6.4%2.6%0.54%0.23%0.16%
May 202663.3%27.7%5.3%2.7%0.51%0.29%0.12%
Jun 202662.7%28%5.6%2.9%0.46%0.35%0.14%
Jul 202662.5%28.2%5.6%2.6%0.56%0.32%0.2%
Aug 202660.3%30.1%5.4%3.1%0.52%0.3%0.19%
Sep 202659.7%30.2%6.5%2.6%0.64%0.24%0.19%

How has the British Paints and Zinsser comparison changed over the last 12 months?

3 findings
  • British Paints was ahead of Zinsser in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, British Paints’ share of searches among paint brands in New Zealand moved from 0.58% to 0.64%, and its estimated monthly branded searches moved from 310 to 240.
  • Across the 12 months ending September 2026, Zinsser’s share of searches among paint brands in New Zealand moved from 0.17% to 0.24%, and its estimated monthly branded searches held steady at 90.

How did search popularity change for New Zealand paint brands in September 2026?

1 change

  1. Estimated monthly branded searches for British Paints in New Zealand fell 22.6% over 12 measured months, from 310 to 240 in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using British Paints’ and Zinsser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

British Paints

3 branded search terms

  • british paints
  • british paints colours
  • britishpaints

Zinsser

4 branded search terms

  • zinsser 123 primer nz
  • zinsser gardz nz
  • zinsser nz
  • zinsser paint nz

How the Brand Demand Index is measured

Other head-to-heads among paint brands

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