Brandwave

British Paints vs Taubmans:Which is more popular?

In September 2026, British Paints had more branded searches than Taubmans among paint brands in New Zealand. British Paints had about 240 branded searches, while Taubmans had 70. British Paints made up 0.64% of all paint brand searches we track, and Taubmans accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about paint brands, British Paints and Taubmans each appeared in one of the five answers. British Paints and Taubmans were each mentioned first in one of the two answers that named either.

Among paint brands in New Zealand in September 2026

Who do people search for more?

British Paints, about 3 searches for every 1 for Taubmans

British Paints 240 searchesTaubmans 70 searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

British Paints in 1 of 5Taubmans in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

British Paints first in 1Taubmans first in 1

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Top paint brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, British Paints and Taubmans were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. British Paints and Taubmans were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Resene1st
  2. Dulux2nd
  3. Wattyl3rd
  4. British Paints4th
  5. Taubmans5th
  6. PPG–
  7. Zinsser–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Resene5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dulux5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wattyl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • British Paints1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Taubmans1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PPG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zinsser0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about paint brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is British Paints or Taubmans more popular in search?

This chart shows how often people search Google for British Paints and Taubmans by name. Each line represents a brand's share of searches for all seven paint brands we track, month by month, from searches in New Zealand.

British Paints and Taubmans among paint brands in New Zealand, by month

Share of searches by month for British Paints, Taubmans. The figures are in the table below the chart.

View monthly share of searches table
MonthReseneDuluxWattylPPGBritish PaintsZinsserTaubmans
Oct 202566.5%25.1%5%2.6%0.58%0.17%0.17%
Nov 202562.3%28.7%6%2.2%0.48%0.23%0.15%
Dec 202561.6%29%6.2%2.2%0.61%0.2%0.15%
Jan 202661.8%27.8%6.8%2.5%0.67%0.23%0.13%
Feb 202662.2%28.2%6.2%2.3%0.69%0.26%0.17%
Mar 202662.6%28.1%5.7%2.6%0.58%0.23%0.15%
Apr 202662.8%27.2%6.4%2.6%0.54%0.23%0.16%
May 202663.3%27.7%5.3%2.7%0.51%0.29%0.12%
Jun 202662.7%28%5.6%2.9%0.46%0.35%0.14%
Jul 202662.5%28.2%5.6%2.6%0.56%0.32%0.2%
Aug 202660.3%30.1%5.4%3.1%0.52%0.3%0.19%
Sep 202659.7%30.2%6.5%2.6%0.64%0.24%0.19%

How has the British Paints and Taubmans comparison changed over the last 12 months?

3 findings
  • British Paints was ahead of Taubmans in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, British Paints’ share of searches among paint brands in New Zealand moved from 0.58% to 0.64%, and its estimated monthly branded searches moved from 310 to 240.
  • Across the 12 months ending September 2026, Taubmans’ share of searches among paint brands in New Zealand moved from 0.17% to 0.19%, and its estimated monthly branded searches moved from 90 to 70.

How did search popularity change for New Zealand paint brands in September 2026?

2 changes

  1. Estimated monthly branded searches for British Paints in New Zealand fell 22.6% over 12 measured months, from 310 to 240 in September 2026.

  2. Estimated monthly branded searches for Taubmans in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using British Paints’ and Taubmans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

British Paints

3 branded search terms

  • british paints
  • british paints colours
  • britishpaints

Taubmans

1 branded search term

  • taubmans paint

How the Brand Demand Index is measured

Other head-to-heads among paint brands

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