Brandwave

Bombay Sapphire vs Southward Distilling:Which is more popular in New Zealand?

In October 2026, Bombay Sapphire had more branded searches than Southward Distilling among gin brands in New Zealand. Bombay Sapphire had about 2,780 branded searches, while Southward Distilling had 350. Bombay Sapphire made up 21% of all gin brand searches we track, and Southward Distilling accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about gin brands, Southward Distilling appeared in two of the five answers and Bombay Sapphire in none.

Among gin brands in New Zealand in October 2026

Who do people search for more?

Bombay Sapphire, about 8 searches for every 1 for Southward Distilling

Bombay Sapphire 2.8K searchesSouthward Distilling 350 searches

Who does AI mention more?

Southward Distilling, mentioned in 2 of 5 answers, Bombay Sapphire in 0

Southward Distilling in 2 of 5Bombay Sapphire in 0 of 5

Who does AI recommend more?

Southward Distilling, the only one of the two named

Southward Distilling first in 2Bombay Sapphire never named

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Top gin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Southward Distilling was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bombay Sapphire did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Scapegrace1st
  2. Awildian2nd
  3. Dancing Sands3rd
  4. Southward Distilling4th
  5. Bombay Sapphire–
  6. Tanqueray–
  7. Roku Gin–
  8. Hendrick's–
  9. Gordon's–
  10. Four Pillars–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Scapegrace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dancing Sands3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Awildian3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Southward Distilling2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bombay Sapphire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tanqueray0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roku Gin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hendrick's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gordon's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Four Pillars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bombay Sapphire or Southward Distilling more popular in search?

This chart shows how often people search Google for Bombay Sapphire and Southward Distilling by name. Each line represents a brand's share of searches for all ten gin brands we track, month by month, from searches in New Zealand.

Bombay Sapphire and Southward Distilling among gin brands in New Zealand, by month

Share of searches by month for Bombay Sapphire, Southward Distilling. The figures are in the table below the chart.

View monthly share of searches table
MonthScapegraceBombay SapphireTanquerayRoku GinHendrick'sGordon'sDancing SandsFour PillarsSouthward DistillingAwildian
Nov 202529.7%17.3%11.7%9%9.3%4.9%6.3%4.5%3.9%3.3%
Dec 202527.4%19.6%13.1%10.4%9.6%3.3%7%3.4%3.1%3.1%
Jan 202625.7%18.7%13.3%9.3%9.7%4%8.3%4.2%3.5%3.3%
Feb 202625.9%19.5%14.5%8.8%8.2%4.2%8.5%3.8%3.8%2.8%
Mar 202625%19.7%13.3%10.8%9.4%3.9%7.1%4.1%4.4%2.4%
Apr 202622.7%20.8%13.7%10.1%9%4.3%5.8%5.4%5.8%2.4%
May 202623.7%20.4%15.4%10.8%9.2%5.2%4.1%3.9%4.7%2.6%
Jun 202623.3%19.6%17.5%9.7%8.9%4.8%4.3%4.1%5.4%2.5%
Jul 202623.6%20.2%15.9%10.8%9.7%4.7%5.3%3.7%4%2.1%
Aug 202623.2%19.9%16.6%9.8%9%6.2%4.9%4.3%3.7%2.3%
Sep 202622.1%21.1%14.7%10.4%11.6%6%4.7%3.6%3.8%2%
Oct 202621.9%21%13.6%12.4%11.8%6.9%4.5%3.9%2.6%1.5%

How has branded search for Bombay Sapphire and Southward Distilling changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand gin brands in October 2026?

2 changes

  1. In October 2026, Southward Distilling lost share of searches among gin brands in New Zealand, from 3.8% to 2.6%.

  2. Estimated monthly branded searches for Bombay Sapphire in New Zealand rose 36.3% over 12 measured months, from 2K to 2.8K in October 2026.

How are Bombay Sapphire’s and Southward Distilling’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Bombay Sapphire’s and Southward Distilling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bombay Sapphire

5 branded search terms

  • bombay gin
  • bombay sapphire
  • bombay sapphire gin
  • bombaysapphire
  • bombaysapphire gin

Southward Distilling

2 branded search terms

  • southward distilling
  • southward gin

How the Brand Demand Index is measured

Other head-to-heads among gin brands

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