Brandwave

Big Save Furniture vs Nick Scali:Which is more popular?

In September 2026, Big Save Furniture had more branded searches than Nick Scali among furniture retailers in New Zealand. Big Save Furniture had about 42,400 branded searches, while Nick Scali had 8,350. Big Save Furniture made up 9.7% of all furniture retailer searches we track, and Nick Scali accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about furniture retailers, Big Save Furniture and Nick Scali each appeared in two of the five answers. Nick Scali was mentioned before Big Save Furniture in every answer that named either.

Among furniture retailers in New Zealand in September 2026

Who do people search for more?

Big Save Furniture, about 5 searches for every 1 for Nick Scali

Big Save Furniture 42.4K searchesNick Scali 8.3K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Big Save Furniture in 2 of 5Nick Scali in 2 of 5

Who does AI recommend more?

Nick Scali, named ahead of Big Save Furniture in 2 of 2 answers

Nick Scali first in 2Big Save Furniture never first

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Top furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Big Save Furniture was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Nick Scali was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nick Scali was listed before Big Save Furniture in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Freedom Furniture1st
  2. Danske Møbler2nd
  3. NOOD3rd
  4. Mocka4th
  5. Nick Scali5th
  6. Big Save Furniture6th
  7. Harvey Norman–
  8. IKEA–
  9. Early Settler–
  10. Target Furniture–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NOOD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freedom Furniture4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Danske Møbler4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mocka3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Save Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nick Scali2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harvey Norman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IKEA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Early Settler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Target Furniture0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about furniture retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Big Save Furniture or Nick Scali more popular in search?

This chart shows how often people search Google for Big Save Furniture and Nick Scali by name. Each line represents a brand's share of searches for all 11 furniture retailers we track, month by month, from searches in New Zealand.

Big Save Furniture and Nick Scali among furniture retailers in New Zealand, by month

Share of searches by month for Big Save Furniture, Nick Scali. The figures are in the table below the chart.

View monthly share of searches table
MonthHarvey NormanIKEABig Save FurnitureNOODFreedom FurnitureMockaEarly SettlerTarget FurnitureNick ScaliSmiths CityDanske Møbler
Oct 202546.1%11.3%8.9%7.6%7.5%7.2%4.7%3.3%1.9%1.5%<0.01%
Nov 202549.3%17.6%6.9%6.2%5.4%6.1%4.1%2.4%1.3%0.74%<0.01%
Dec 202528.3%54%3.7%3.6%3.8%2.4%1.9%1.4%0.63%0.43%0%
Jan 202630.9%40.2%5.9%4.9%6.1%4.8%3.1%2.2%1.3%0.56%0%
Feb 202634.7%37.9%5.8%5.5%4.6%4.4%2.9%2.5%1.1%0.52%<0.01%
Mar 202640%30%6.8%5.2%5.3%5.1%3.3%2.4%1.1%0.73%<0.01%
Apr 202638.2%29.1%7.4%6.1%6.2%4.9%3.2%2.8%1.6%0.69%<0.01%
May 202636.7%29.7%7.6%5.7%6%5.6%3.7%3.2%1.5%0.45%<0.01%
Jun 202629.2%35.2%7.3%5.6%7%6.7%3.6%3.1%1.8%0.43%<0.01%
Jul 202627%38.6%10.1%5.4%5.3%5.1%3.3%2.9%1.6%0.73%<0.01%
Aug 202629.2%33.8%9%6.9%5.7%5.5%4.3%3.1%1.8%0.8%<0.01%
Sep 202631.6%29.8%9.7%6.3%6.2%6%3.9%3.4%1.9%1%<0.01%

How has the Big Save Furniture and Nick Scali comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand furniture retailers in September 2026?

1 change

  1. In September 2026, Big Save Furniture gained share of searches among furniture retailers in New Zealand, from 9% to 9.7%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Big Save Furniture’s and Nick Scali’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Big Save Furniture

4 branded search terms

  • big save
  • big save beds
  • Big Save Furniture
  • big save mattresses

Nick Scali

4 branded search terms

  • nick scali
  • nick scali sale
  • nick scali shops
  • nickscali

How the Brand Demand Index is measured

Other head-to-heads among furniture retailers

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