Beyond Recruitment vs Kinetic Recruitment:Which is more popular by branded search in New Zealand?
In August 2026, Beyond Recruitment had more branded searches than Kinetic Recruitment among general professional recruitment in New Zealand. Beyond Recruitment was estimated to have 1.9K branded searches compared to Kinetic Recruitment’s 330, and held a 12.8% Share of Search versus Kinetic Recruitment’s 2.2%.
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Which is more popular in search, Beyond Recruitment or Kinetic Recruitment?
Generalist and multi-discipline professional recruitment agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beyond Recruitment, Kinetic Recruitment. The figures are in the table below the chart.
View monthly share of search table
| Month | Enterprise Recruitment | Hunter Campbell | Madison Recruitment | Beyond Recruitment | Robert Walters | Consult Recruitment | 1st Call Recruitment | Greenlight Recruitment | Frog Recruitment | Kinetic Recruitment | Origin Talent | Evolve Recruitment | Eclipse Recruitment |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.7% | 11.8% | 17% | 11.6% | 12.2% | 9.6% | 6.3% | 4.2% | 2.8% | 4.2% | 1.8% | 0.84% | 0.98% |
| Nov 2025 | 20.1% | 13.2% | 15.8% | 10.9% | 9.4% | 6.1% | 5.9% | 4% | 3.2% | 6% | 2.6% | 1.4% | 1.4% |
| Dec 2025 | 19.6% | 10.2% | 20.4% | 10.6% | 10.4% | 6.1% | 8.6% | 3.8% | 3.1% | 3.8% | 1.7% | 0.58% | 1.1% |
| Jan 2026 | 17.6% | 7.6% | 21.8% | 11.3% | 10.3% | 7.1% | 7.1% | 5% | 3.3% | 5.1% | 1.3% | 1% | 1.5% |
| Feb 2026 | 16.6% | 11.5% | 21.1% | 10.9% | 11.6% | 7% | 7.1% | 4% | 2.7% | 4% | 1% | 1.4% | 1% |
| Mar 2026 | 16.1% | 12.8% | 18.6% | 12.2% | 11.1% | 8.4% | 6.4% | 3.8% | 3% | 3.8% | 1.4% | 1.6% | 0.88% |
| Apr 2026 | 18.8% | 9.9% | 17.6% | 13.7% | 12.3% | 6.6% | 6.5% | 4.3% | 3.5% | 2.9% | 1.9% | 1.2% | 0.79% |
| May 2026 | 17.1% | 11.6% | 17.7% | 13.1% | 11.6% | 7.2% | 6.1% | 4.1% | 4.9% | 2.2% | 1.8% | 2% | 0.61% |
| Jun 2026 | 21.2% | 10.8% | 16.4% | 12% | 11.1% | 6.6% | 6.5% | 4.6% | 4.6% | 2.5% | 1.7% | 1.3% | 0.64% |
| Jul 2026 | 20.9% | 11.4% | 16.6% | 13% | 11.5% | 7.1% | 6% | 4% | 3.9% | 2.2% | 1.2% | 1.3% | 0.8% |
| Aug 2026 | 17.5% | 16.5% | 15.9% | 12.8% | 9.4% | 7% | 5.9% | 4.8% | 4% | 2.2% | 1.7% | 1.3% | 0.93% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Beyond Recruitment and Kinetic Recruitment comparison changed over the last 12 months?
3 findings
- Beyond Recruitment was ahead of Kinetic Recruitment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Beyond Recruitment’s estimated Share of Search among general professional recruitment in New Zealand moved from 11.6% to 12.8%, and its estimated monthly branded searches moved from 1.7K to 1.9K.
- Across the 11 months ending August 2026, Kinetic Recruitment’s estimated Share of Search among general professional recruitment in New Zealand moved from 4.2% to 2.2%, and its estimated monthly branded searches moved from 600 to 330.
How did search popularity change for New Zealand general professional recruitment in August 2026?
3 changes
In August 2026, Hunter Campbell overtook Beyond Recruitment to rank 2nd among general professional recruitment in New Zealand, at 16.5%.
Estimated monthly branded searches for Beyond Recruitment in New Zealand rose 16.3% over 11 measured months, from 1.7K to 1.9K in August 2026.
Estimated monthly branded searches for Kinetic Recruitment in New Zealand fell 45% over 11 measured months, from 600 to 330 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Beyond Recruitment’s and Kinetic Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beyond Recruitment
5 branded search terms
- Beyond Recruitment
- beyond recruitment jobs
- beyond recruitment nz
- beyond recruitment wellington
- beyondrecruitment
Kinetic Recruitment
2 branded search terms
- Kinetic Recruitment
- kinetic recruitment jobs
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.