Bennetto vs Toblerone:Which is more popular?
In September 2026, Toblerone had more branded searches than Bennetto among chocolate brands in New Zealand. Toblerone had about 4,960 branded searches, while Bennetto had 620. Toblerone made up 5.2% of all chocolate brand searches we track, and Bennetto accounted for 0.64%. When we asked ChatGPT and Google AI Overviews about chocolate brands, Bennetto appeared in three of the five answers and Toblerone in none.
Who do people search for more?
Toblerone, about 8 searches for every 1 for Bennetto
Who does AI mention more?
Bennetto, mentioned in 3 of 5 answers, Toblerone in 0
Who does AI recommend more?
Bennetto, the only one of the two named
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Top chocolate brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bennetto was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Toblerone did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Whittaker's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ocho4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cadbury3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wellington Chocolate Factory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bennetto3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
House of Chocolate2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lindt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ferrero Rocher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Toblerone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bennetts of Mangawhai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chocolate brands
5 answers
Asked ChatGPT
“Which chocolate brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chocolate brands in New Zealand?”
Asked ChatGPT
“What's the best chocolate brand in New Zealand for an everyday treat?”
Searched Google, AI Overview
“chocolate brands nz”
Searched Google, AI Overview
“milk chocolate nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Bennetto or Toblerone more popular in search?
This chart shows how often people search Google for Bennetto and Toblerone by name. Each line represents a brand's share of searches for all 12 chocolate brands we track, month by month, from searches in New Zealand.
Share of searches by month for Toblerone, Bennetto. The figures are in the table below the chart.
View monthly share of searches table
| Month | Whittaker's | Cadbury | Wellington Chocolate Factory | Ferrero Rocher | Lindt | Toblerone | Bennetts of Mangawhai | House of Chocolate | Ocho | Bennetto | Donovan's | Ritter Sport |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 13.5% | 8.4% | 6.2% | 8.5% | 4.5% | 2.7% | 2.2% | 0.75% | 0.66% | 0.69% | 0.61% |
| Nov 2025 | 48.6% | 14% | 7.1% | 7.7% | 9.7% | 4.9% | 3.2% | 2.3% | 0.56% | 0.63% | 0.68% | 0.51% |
| Dec 2025 | 38.4% | 14.2% | 6.9% | 13.6% | 12.2% | 7.2% | 3.7% | 1.8% | 0.5% | 0.56% | 0.62% | 0.36% |
| Jan 2026 | 44.8% | 15.6% | 11.4% | 7.1% | 9.2% | 4.5% | 3.9% | 1.3% | 0.57% | 0.57% | 0.61% | 0.55% |
| Feb 2026 | 48.4% | 13.5% | 8.8% | 8% | 9.3% | 4% | 3.6% | 2% | 0.54% | 0.54% | 0.6% | 0.72% |
| Mar 2026 | 44.5% | 18.5% | 7.2% | 5.3% | 13.7% | 2.6% | 3.1% | 2.9% | 0.58% | 0.62% | 0.5% | 0.64% |
| Apr 2026 | 41.1% | 21.6% | 8% | 5.9% | 13.6% | 2.5% | 3.4% | 1.8% | 0.58% | 0.59% | 0.51% | 0.53% |
| May 2026 | 43.5% | 22.3% | 7% | 7.6% | 8.7% | 3.1% | 2.9% | 1.9% | 0.62% | 0.73% | 0.67% | 0.92% |
| Jun 2026 | 47.2% | 20.4% | 7.7% | 5.6% | 7.9% | 4.1% | 2.6% | 1.7% | 0.68% | 0.6% | 0.72% | 0.76% |
| Jul 2026 | 54.3% | 16.3% | 7.5% | 5.6% | 7.2% | 2.7% | 2.3% | 1.6% | 0.65% | 0.51% | 0.58% | 0.65% |
| Aug 2026 | 51.1% | 17.4% | 6.2% | 6.7% | 7.1% | 4.9% | 2.1% | 1.6% | 0.89% | 0.78% | 0.58% | 0.53% |
| Sep 2026 | 51.8% | 16.2% | 7.6% | 6.6% | 6.5% | 5.2% | 2.1% | 1.7% | 0.74% | 0.64% | 0.61% | 0.44% |
How has the Bennetto and Toblerone comparison changed over the last 12 months?
3 findings
- Toblerone was ahead of Bennetto in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bennetto’s share of searches among chocolate brands in New Zealand moved from 0.66% to 0.64%, and its estimated monthly branded searches moved from 560 to 620.
- Across the 12 months ending September 2026, Toblerone’s share of searches among chocolate brands in New Zealand moved from 4.5% to 5.2%, and its estimated monthly branded searches moved from 3.9K to 5K.
How did search popularity change for New Zealand chocolate brands in September 2026?
2 changes
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Bennetto’s and Toblerone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among chocolate brands
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