Basecamp vs Microsoft Planner:Which is more popular?
In September 2026, Microsoft Planner had more branded searches than Basecamp among project management software in New Zealand. Microsoft Planner had about 1,300 branded searches, while Basecamp had 1,020. Microsoft Planner made up 2.9% of all project management software searches we track, and Basecamp accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about project management software, Microsoft Planner appeared in three of the five answers and Basecamp in none.
Who do people search for more?
Microsoft Planner, about 27% more searches than Basecamp
Who does AI mention more?
Microsoft Planner, mentioned in 3 of 5 answers, Basecamp in 0
Who does AI recommend more?
Microsoft Planner, the only one of the two named
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Top project management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Microsoft Planner was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Basecamp did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Asana1st
monday.com2nd
ClickUp3rd
Trello4th
Smartsheet5th
Microsoft Planner6th
Jira7th
Notion–
WorkflowMax–
Basecamp–- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
monday.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ClickUp4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Asana4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Trello3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Microsoft Planner3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jira2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smartsheet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Notion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
WorkflowMax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Basecamp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about project management software
5 answers
Asked ChatGPT
“Which project management tool should I use in New Zealand?”
Asked ChatGPT
“What are the best project management tools in New Zealand?”
Asked ChatGPT
“What's the best project management tool in New Zealand for a small team?”
Searched Google, AI Overview
“project management software nz”
Searched Google, AI Overview
“best project management tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Basecamp or Microsoft Planner more popular in search?
This chart shows how often people search Google for Basecamp and Microsoft Planner by name. Each line represents a brand's share of searches for all 12 project management software we track, month by month, from searches in New Zealand.
Share of searches by month for Microsoft Planner, Basecamp. The figures are in the table below the chart.
View monthly share of searches table
| Month | Notion | Trello | Jira | ClickUp | WorkflowMax | Smartsheet | monday.com | Microsoft Planner | Basecamp | Wrike | Asana | Teamwork.com |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 19.7% | 10.5% | 7.1% | 7% | 7.1% | 4.8% | 2.5% | 2% | 0.68% | 0.49% | 0.17% |
| Nov 2025 | 34.2% | 21.5% | 9.4% | 7.7% | 9.4% | 6.2% | 5.2% | 2.8% | 2.2% | 0.75% | 0.43% | 0.17% |
| Dec 2025 | 38% | 23.9% | 8.4% | 7% | 8.4% | 5.6% | 3% | 2.5% | 2.1% | 0.66% | 0.35% | 0.14% |
| Jan 2026 | 44% | 18.4% | 9.8% | 8.1% | 6.5% | 5.5% | 2.1% | 2.9% | 1.6% | 0.67% | 0.38% | 0.16% |
| Feb 2026 | 42.5% | 22% | 7.8% | 7.9% | 6.4% | 5.3% | 2.4% | 2.8% | 1.6% | 0.66% | 0.48% | 0.16% |
| Mar 2026 | 38.5% | 23.9% | 10.5% | 7.1% | 7% | 4.7% | 3.1% | 2.5% | 1.6% | 0.55% | 0.38% | 0.14% |
| Apr 2026 | 39.3% | 20.4% | 8.8% | 9% | 7.3% | 4.9% | 4.9% | 2% | 2% | 0.7% | 0.5% | 0.08% |
| May 2026 | 35.8% | 22.9% | 9.9% | 8.2% | 6.6% | 5.4% | 5.4% | 2.4% | 1.9% | 0.51% | 0.91% | 0.16% |
| Jun 2026 | 37.1% | 23.6% | 8.3% | 6.9% | 8.3% | 4.6% | 4.6% | 2.5% | 1.9% | 0.55% | 1.4% | 0.19% |
| Jul 2026 | 40.4% | 21.3% | 9.1% | 7.6% | 7.5% | 5.1% | 2.8% | 2.7% | 1.9% | 0.58% | 0.93% | 0.1% |
| Aug 2026 | 39.3% | 20.8% | 10.9% | 7.4% | 7.3% | 5% | 2.7% | 2.6% | 2.7% | 0.59% | 0.53% | 0.12% |
| Sep 2026 | 35.5% | 18.7% | 12.1% | 9.9% | 8.1% | 5.4% | 3.7% | 2.9% | 2.3% | 0.78% | 0.49% | 0.11% |
How has the Basecamp and Microsoft Planner comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Basecamp took it in April 2026, Microsoft Planner took it in May 2026, Basecamp took it in August 2026, Microsoft Planner took it in September 2026.
- Across the 12 months ending September 2026, Basecamp’s share of searches among project management software in New Zealand moved from 2% to 2.3%, and its estimated monthly branded searches held steady at 1K.
- Across the 12 months ending September 2026, Microsoft Planner’s share of searches among project management software in New Zealand moved from 2.5% to 2.9%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for New Zealand project management software in September 2026?
2 changes

In September 2026, Microsoft Planner rose from 9th to 8th among project management software in New Zealand.

In September 2026, Basecamp fell from 8th to 9th among project management software in New Zealand.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Basecamp’s and Microsoft Planner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Basecamp
3 branded search terms
- basecamp
- basecamp app
- basecamp software
Microsoft Planner
1 branded search term
- microsoft planner
Other head-to-heads among project management software

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